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Link to original content: https://www.visitbritain.org/2021-tourism-forecast
England & UK Tourism Industry Website | VisitBritain.org Skip page header and navigation

Welcome to Visit Britain Industry site

Welcome to the website for VisitBritain/VisitEngland - the national tourism agency. Here you’ll find support for industry professionals through the latest news and information, data and resources, and business development opportunities.

We’re passionate about raising Britain’s profile, increasing the volume and value of tourism exports and developing England’s visitor economy by working with organisations of all sizes and specialities.

From expert guidance to market intelligence, read on to find out how we can work with you.

Explore our curated information for...

Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

BELFAST MUSIC TOURS - Exchange Placwe group 2 facing BB

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Bell's Bridge and the SEC Armadillo by the river Clyde in Glasgow, at sunrise.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

An aerial view of the grounds surrounding Blenheim Palace, an eighteenth-century country house, surrounded by gardens, trees and a lake crossed by a bridge to reach the front of the house. Blenheim Palace - Silver award winner for the Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2023.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

Two men standing in front of street art, dancing

Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

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Latest news and press releases

Read our latest press releases, updates and announcements – covering both destination and corporate news.

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Explore ways to work with us

Use the filters to search the opportunities, support and collaborations that we provide for organisations in the international leisure and business events sectors.

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13th - 14th November 2024
Price: £1500+VAT

Germany Workshop 2024 offers UK international trade-ready businesses the unique opportunity to meet agents from across Germany all under one roof.

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Germany
VisitBritain

Bringing together international association meeting planners, professional conference organisers and decision-makers from nations and city convention bureaus.

The Celtic Manor Resort Limited

Convention Centre exterior in daylight, featuring a red Welsh dragon and a sign reading: ICC Wales.
VisitBritain
July 2024 - October 2025

Join our free live sessions to get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

579867070
VisitBritain
New York City 9th - 13th March 2025
Price: From £4,000 plus VAT

Join MeetEngland's annual trade mission to North America, including attendance at Successful Meeting University (SMU) International in New York City.

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USA
VisitEngland

Find out more about our upcoming Film and TV campaign, including ways for industry to get involved.

Castle Howard/Simon Broadhead

Interior shot of ornate fireplace and arch with painted ceiling and frescoes
VisitBritain
20th - 22nd November 2024

Destination Britain - Middle East & Asia 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from GCC, India, China, South Korea and Japan.

Getty Images/iStockphoto/Chunyip Wong

View to Buckingham Palace from the Mall showing union Jack flags
VisitBritain
7th - 10th October 2024

Brazil Roadshow 2024 offers an invaluable opportunity for trade-ready businesses to meet face-to-face hand-picked buyers and agents from this market.
With the guidance of our in-market experts you will get a facilitated environment to create and enhance business relationships and learn all about the market demand.

Brazil
VisitBritain
8th - 13th September 2024
Price: £4,500+VAT

Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions.
This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.

Australia
VisitBritain

VisitEngland’s Tourism Superstar 2024 competition has launched today, Monday 19 February, with the public urged to get involved and cast their vote.

VisitEngland

A collage of nominees for Tourism Superstar 2024
VisitEngland
Various September 2024 - February 2026

We are currently gathering expressions of interest for our proposed leisure trade events programme.

VisitBritain

North American travel trade attending DBNA 2023
VisitBritain

These events offer a valuable opportunity to connect with targeted international buyers relevant to the UK industry. The event formats are tailored to each specific market, offering you the opportunity to meet and discuss business opportunities in this market for your business or region.

VisitBritain

North American travel trade meeting during DBNA 2023 in San Francisco

Create a bespoke digital ad campaign with the Expedia Marketing Alignment Opportunity.

VisitBritain/Ben Selway

Couple, sat at a table inside train carriage, looking out
VisitBritain

Learn more about this fund which provides financial assistance to marketing activity in your gateway destination.

VisitBritain/The Noodles

A couple travel down an escalator at a train station
VisitBritain

Register for our expanded Industry Co-Op Partnership Program for USA and Australia.

VisitBritain/Pinzutu

A couple walking in the sand dunes near Bamburgh Castle
VisitBritain

Be part of Showcase Britain for the chance to connect with international travel trade buyers.

VisitBritain/Kevin Moran Photography/Paul Cocksedge Coalescence (2023)

Delegates touring Old Royal Naval College during Showcase Britain 2024
VisitBritain
Online 14th November 2023
Price: Free

Prepare for winter, save on energy, and embrace a low carbon future with VisitEngland's webinar for the tourism and hospitality sector. Learn from energy experts about cost-effective solutions to lower your bills and reduce emissions.

Getty Images/Image Source

Close up of a blond woman wearing a stripy top and red head scarf, having a coffee and looking down at a lap top screen, smiling.
VisitEngland

VisitBritain and co-exhibitors will be at the world’s leading travel trade exhibition from 4-6 March 2025, Berlin.

VisitBritain

Crowds of people attending ITB Berlin
VisitBritain

Partner with us to reach international consumers and trade.

VisitBritain/John Finney

Hiker walking along a path on the mountain ridge at sunset

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Getty Images/Solstock

A senior group of friends wearing lifejackets enjoying rowing in a single boat on the River Derwent
VisitEngland

Save money, reduce your environmental impact, support your local community and win more customers with our sustainability guide and inspirational case studies.

VisitBritain/The Green House Hotel, Bournemouth, Grounded Enterprises

Close up of vegetable plants being planted out at the Green House Hotel, Bournemouth
VisitEngland

Make your business accessible to all and widen your market and tap into a £15 billion plus market.

VisitBritain/Peter Kindersley

Two women taking a selfie, Helmsley Castle in the background
VisitEngland

The VisitEngland Awards for Excellence recognise the best of England's tourism industry.

VisitBritain/DanielaLuquini

Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.
VisitEngland

Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

VisitBritain/Peter Kindersley

Accessible bedroom, large double bed
VisitEngland
Berlin, Germany 4th - 6th March 2025
Price: From £2,260 + VAT

Attended by more than 160,000 delegates including 10,000 trade professionals, ITB Berlin is a prime opportunity to meet and do business with the international travel trade. VisitBritain hosts a stand at this show, so you can attend as a visitor, meet up with us or exhibit.

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Germany
VisitBritain
Porte de Versailles, Paris September 2024

This trade show targets business, leisure and group travel, as well as MICE and events. It takes place at Porte de Versailles, on the outskirts of Paris. With over 30,000 visitors in 2023, IFTM Top Resa offers an ideal platform to showcase your products and services to key players in the French market, fostering new business opportunities, and building valuable connections.

France
VisitBritain
Belfast, Northern Ireland 25th - 26th September 2024

Taking place in venues across the UK, this year’s edition will be hosted at Belfast’s historic Assembly Buildings. More than 250 travel trade professionals from all over the UK will have the chance to network and attend seminars, workshops, one-to-one meetings and more.

VisitBritain/TAG

Attract_Internation_Vistors
VisitBritain

Use our tools and resources to find destination knowledge, new products, images and more.

National Geographic

People clapping during the Traveller Food Festival show

Looking to actively reach the Australian travel trade? The Australia Travel Trade Mission is the perfect opportunity to gain exposure in this market.

Australia
VisitBritain

Our German team is glad to invite you to join our very first Trade Workshop in Germany, in cooperation with Tourism Ireland.

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Germany
VisitBritain

Looking to actively reach the Chinese and Hong Kong travel trade? Destination Britain China
is the perfect opportunity to gain exposure in this market.

VisitBritain

Groups of people sitting at tables discussing business at Destination Britain China

In November 2024, the MeetEngland team will be on stand at this leading events trade show in Barcelona, taking part in scheduled appointments and networking opportunities with global event planners and associations.

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Spain
VisitEngland

The MeetEngland team will be joined by English stand partners on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations at this leading business events trade show in Las Vegas.

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USA
VisitEngland

Attracting over 30,000 visitors in 2023, Arabian Travel Market is the perfect place to showcase your products and services to buyers from the Middle East, India and Africa, generate new business and build new relationships.

United_Arab_Emirates

In May 2024, the MeetEngland team will be attending leading business events trade show, IMEX Frankfurt on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations. 

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Germany
VisitEngland

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

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VisitBritain
VisitEngland

Save money on energy this winter and ready your business for a low carbon future

VisitBritain/Getty Images

Woman using a laptop behind the counter in a gift shop
VisitEngland

Expand the distribution and sales of your tourism product, or earn commission via the affiliate scheme and travel trade discounts on over 500 British experiences available to book online.

Red Bike Tours

Old london Tour
VisitBritain

Discover industry insights, useful advice in our live webinars, recordings and FAQs.

Getty Images/10'000 Hours

Cheerful handsome mature man at home speaking on video call using laptop
VisitEngland

Grow the profile of your business – for free – by sharing your consumer and trade news.

Louise Morris/ All Points East

A stream of confetti covering the main stage at All Points East in London
VisitBritain

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way.

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Find advice, training and support for Britain business event stakeholders and partners.

Shutterstock / Nattapoom V

Image Edinburgh

Balmoral's clock tower with Edinburgh cityscape skyline and Scott Monument background during sunset

Celebrating England’s vibrant visitor economy.

VisitBritain/Pinzutu

Man and woman peek out of changing rooms before going for a swim
VisitEngland

VisitEngland’s annual Tourism Superstar award celebrates the dedication and passion of our industry’s employees and volunteers.

VisitEngland/Matthew Miles Video

Pete Chambers of Coventry Music Museum, Winner of Tourism Superstar 2024!
VisitEngland

Find out what Britain can offer your international business event across each nation.

Blenheim Palace

Title TBA

Designed for tourism businesses in England, our free training equips you with the skills and knowledge to reach new international customers.

VisitBritain/Mark Gilligan

Person standing near lake watching a rainbow in cloudy sky.
VisitEngland

Looking to actively reach the Brazilian travel trade? The Brazil Roadshow 2024 is the perfect opportunity to gain exposure in this market.

Brazil
VisitBritain

An effective opportunity to gain exposure in the Spanish market and meet key travel trade partners from across Spain.

VisitBritain

Attendees posing for a photo at a Spain Roadshow event in 2022

Looking to engage with Nordic trade? This workshop will be a high-impact opportunity to showcase your product, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.

10'000 Hours / Digital Vision / Getty Images

Global business meeting in conference venue, luggage in the background
VisitBritain

Grants to support bid for new events, grow existing events and secure Government advocacy in key priority sectors.

Bookingline Ltd

Title TBA

Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

VisitBritain/Getty Images

Female receptionist smiling at the camera working on laptop at Hotel check in
VisitEngland

Research and insights

Getty Images

Male cafe owner smiling at his phone in front of the counter in the restaurant

Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England. Learn about key previous trends, and explore those that are set to influence the industry in years to come.

The latest news, straight to your inbox

The latest news, straight to your inbox

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.