Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
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Hurry – this steal of a deal won't last long
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Black Friday MacBook Air deals 2024: I went bobbing for Apple sales and came up with huge holiday savings
Black Friday deals on the MacBook Air are here, and you won't want to miss these record-low prices.
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The M5-powered OLED iPad Pro is tipped to launch before the end of 2025
Apple launched the M4 OLED iPad Pro this year, but it looks as though another model will arrive soon-ish.
Black Friday iPhone deals 2024: live sales on iPhone 16, iPhone 15 Pro, and more
Updated We've rounded up the best Black Friday iPhone deals at retailers across the US and UK.
Apple's foldable iPhone is now more than just a concept, according to new rumors
The latest leak around the iPhone Fold suggests it's taken another step towards becoming a real product.
I've used almost every MacBook to date and these are the Black Friday deals you should know about
You can find a MacBook Air or MacBook Pro for record-low prices over the holidays thanks to these discounts from Amazon, Best Buy, and Walmart
