Confectionery market in Poland - statistics & facts
The Polish confectionery market has been developing strongly since the 1990s. The collapse of communism, followed by joining the European Union in 2004, resulted in increased foreign investments, new companies, as well as the modernization and expansion of existing enterprises. Thus, the confectionery and snacks market revenue has gradually increased over the years and is established to reach over 14 billion U.S. dollars by 2029. As of 2024, the confectionery and snacks segment in Poland generated 235.92 U.S. dollars in revenue per capita.
Nevertheless, chocolate products are most definitely catching up with their sugar counterparts. When looking at chocolate consumption, the figures indicate that an average Pole eats 210 grams of chocolate each month. So, unlike sugar confectionery, which showed regular consumption volumes, the monthly consumption of chocolate increased by over 133 percent during the observation period. The price of chocolate has increased slightly over the years. In 2023, 100 grams of milk chocolate cost 4.59 zloty.
Chocolate import value has changed more over the last few years. In fact, the highest decrease was recorded between 2015 and 2016 and amounted to 27 percent. Still, Poles love their chocolate and prefer their Western neighbors' products the most, considering import values. In 2023, Poland imported German chocolate goods worth a total of 562 million U.S. dollars.
Despite the trend toward healthy lifestyles, there is no denying that Poles enjoy sweets. In response to the fact that more and more consumers are paying attention to the composition and quality of the products they choose, confectionery manufacturers can innovate and introduce more natural products. The confectionery market in Poland stands in a good place and is likely to strengthen and improve its position in the domestic and European markets.
Chocolate or sugar confectionery — what do Poles love more?
Consumption of confectionery products has maintained a rather regular trend since 2012, with an average Polish consumer eating 290 grams of confectionery goods every month in 2022. On the other hand, the average monthly expenditure on confectionery has witnessed an upward trend, indicating potentially rising prices of these products.Nevertheless, chocolate products are most definitely catching up with their sugar counterparts. When looking at chocolate consumption, the figures indicate that an average Pole eats 210 grams of chocolate each month. So, unlike sugar confectionery, which showed regular consumption volumes, the monthly consumption of chocolate increased by over 133 percent during the observation period. The price of chocolate has increased slightly over the years. In 2023, 100 grams of milk chocolate cost 4.59 zloty.
Chocolate trade flows
Germany and the United Kingdom were most fond of Polish chocolate goods, importing over 94,000 and 74,000 metric tons, respectively.Chocolate import value has changed more over the last few years. In fact, the highest decrease was recorded between 2015 and 2016 and amounted to 27 percent. Still, Poles love their chocolate and prefer their Western neighbors' products the most, considering import values. In 2023, Poland imported German chocolate goods worth a total of 562 million U.S. dollars.
Despite the trend toward healthy lifestyles, there is no denying that Poles enjoy sweets. In response to the fact that more and more consumers are paying attention to the composition and quality of the products they choose, confectionery manufacturers can innovate and introduce more natural products. The confectionery market in Poland stands in a good place and is likely to strengthen and improve its position in the domestic and European markets.
