iBet uBet web content aggregator. Adding the entire web to your favor.
iBet uBet web content aggregator. Adding the entire web to your favor.



Link to original content: https://www.statista.com/study/87036/digitalization-of-the-travel-industry/
Digitalization of the travel industry | Statista

Digitalization of the travel industry

Statistics report on the digitalization of the travel industry

Digitalization of the travel industry

This report presents a range of statistics and facts on the digitalization of the travel industry. It provides key figures on digital marketing, online travel planning and bookings, travel websites, and social media engagement.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Digital marketing in the travel industry

8
  • Premium Forecast Distribution of sales channels in the travel and tourism market worldwide 2019-2029
  • Premium Forecast Travel & leisure industry digital advertising share in selected global countries 2023
  • Premium Forecast In-app advertising spending worldwide 2023, by industry
  • Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
  • Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
  • Premium Statistic GoogleAds average monthly CPC for travel worldwide 2023, by country
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2023
  • Premium Statistic Most influential aspects of trip advertising among global travelers 2023

Travel websites

7
  • Premium Statistic Most popular travel and tourism websites worldwide 2024
  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2024
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
  • Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2024
  • Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2024, by country
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
  • Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2024

Online travel planning and booking

9
  • Premium Statistic Main resources for trip inspiration used by global travelers 2023
  • Premium Statistic Main resources used for travel inspiration worldwide 2024, by country
  • Premium Statistic Main resources used before purchasing trips by travelers worldwide 2023
  • Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation
  • Premium Forecast Travel product online bookings in the U.S. 2024
  • Premium Forecast Travel product online bookings in Canada 2024
  • Premium Forecast Travel product online bookings in the UK 2024
  • Premium Statistic Most searched travel terms on Google in the UK 2022-2023
  • Premium Statistic Leading holiday travel provider websites in the UK Q1 2024, by share of voice

Social media

10
  • Premium Statistic Travel and tourism comments on social media worldwide 2019-2023, by product type
  • Premium Statistic Digital media importance among DMOs worldwide September 2023
  • Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2023
  • Premium Statistic Facebook brand post engagement 2023, by vertical
  • Premium Statistic Instagram brand post engagement 2023, by vertical
  • Premium Statistic X/Twitter brand post engagement 2023, by vertical
  • Premium Statistic Key data on leading TikTok travel influencers worldwide 2024
  • Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts
  • Premium Forecast Most talked about products/topics online in the U.S. 2024
  • Premium Forecast Most talked about products/topics online in the UK 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Outdoor activities in Japan
  • Hotel industry in China
  • Luxury travel and tourism worldwide
  • Tourism worldwide
  • Starbucks
  • Fast food industry in Singapore
  • Restaurant industry in the U.S.
  • Walt Disney Company
  • Food and drink services in Italy
  • InterContinental Hotels Group
  • Hotel industry in the United Kingdom
  • Travel and tourism in Europe
  • Tourism in Paris
  • Cruise industry in Europe
  • Travel and tourism in Italy
  • Tourism in Rome
  • Impact of technology on travel and tourism
  • Just Eat Takeaway.com
  • Travel and tourism in Russia
  • Cruise industry in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)