Pets in the UK 2022

Topics of the survey

• Pet characteristics
• Pet acquisition
• Pet supply shops
• Pet food general
• Dog food
• Cat food
• Small animal food
• Fish food
• Bird food
• Litter & equipment
• Health & insurance
• Care products
• Media & other
• Characteristics & demographics

• Method: Online survey
• Survey name: Pets: United Kingdom
• Region: United Kingdom
• Number of respondents: 1045
• Age of respondents: 18 years and older
• Type of respondents: residential online population who own a pet
• Survey time period: 16 November 2022 to 23 November 2022

• Gender
• Age (as in quota)
• Annual household income - United Kingdom
• Pet ownership by type

Pet characteristics

• Do you have one or more pets in your household? Please do not include horses or other hoofed animals
• Which of these pets do you have in your household?
• Recode based on "Which of these pets do you have in your household?"
• How long have you been keeping a pet in your household?
• How many pets do you have in your household?
• How many pets do you have in your household? / dogs
• How many pets do you have in your household? / cats
• How many pets do you have in your household? / mice
• How many pets do you have in your household? / rats
• How many pets do you have in your household? / rabbits
• How many pets do you have in your household? / hamsters
• How many pets do you have in your household? / guinea pigs
• How many pets do you have in your household? / parrots
• How many pets do you have in your household? / budgies
• How many pets do you have in your household? / fish
• How many pets do you have in your household? / snakes
• How many pets do you have in your household? / spiders
• How many pets do you have in your household? / other small animals
• How many pets do you have in your household? / other birds
• How many pets do you have in your household? / other reptiles
• How many pets do you have in your household? / other insects
• How many pets do you have in your household? / other pets
• Please indicate the sex for each dog.
• What kind of dog/dogs do you have?
• What breed is / are your dog(s)?
• What breed is / are your dog(s)?
• What breed is / are your dog(s)?
• Please indicate the sex for each cat.
• What kind of cat/cats do you have?

• Which of these statements about pets do you agree with?
• To what extent were you involved in choosing your pet(s)?
• What was the purchase price of your pet? Please think of the pet you bought last. / dogs
• What was the purchase price of your pet? Please think of the pet you bought last. / cats
• What was the purchase price of your pet? Please think of the pet you bought last. / small animals
• What was the purchase price of your pet? Please think of the pet you bought last. / birds
• What was the purchase price of your pet? Please think of the pet you bought last. / fish
• What was the purchase price of your pet? Please think of the pet you bought last. / other pets
• Where did you get your dog from. If you have more than one dog please think about the dog you acquired last.
• Where did you get your cat from. If you have more than one cat please think about the cat you acquired last.
• Where did you get your pet (except dogs and cats) from. If you have more than one pet please think about the pet you acquired last.
• What motivated you most to get a pet?
• Which concerns did you have when you bought a pet?
• How long did you think about/plan before you got your last pet?
• How likely is it that you will get a new/additional pet within the next 12 months?

• Which of these statements about shops / stores for pet supplies do you agree with?
• Where have you bought pet supplies in the past 12 months?
• Where have you bought pet supplies in the past 12 months?
• Why do you mainly buy pet supplies online rather than visiting a store?
• Why do you mainly buy pet supplies at a store rather than online?
• From which of the following online platforms have you bought pet supplies in the past 12 months?
• Which of these online shops that offer pet supplies do you know, if only by name?
• From which of these online shops have you bought pet supplies in the past 12 months?
• Which of these stores (not online) that offer pet supplies are known to you, even if only by name?
• In which of these stores (not online) for pet supplies have you shopped in the past 12 months?

• Which of these statements about pet food do you agree with?
• Do you always buy pet food from the same brand?
• Do you know or use feeding plans created by experts that are exactly tailored to the needs of your pet?

• What kind of food do you give your dog? / Dry food
• What kind of food do you give your dog? / Wet food
• What kind of food do you give your dog? / Compound food (dry & wet food together)
• What kind of food do you give your dog? / Snacks/treats
• What kind of food do you give your dog? / Fresh food (meat, vegetables, fruit)
• What kind of food do you give your dog? / Self-prepared food
• What kind of food do you give your dog? / Leftovers
• What kind of food do you give your dog? / Special nutrition/food supplements
• What kind of food do you give your dog? / BARF food (Biologically appropriate raw food)
• Do you pay attention to certain diets when feeding your dog?
• Where have you bought dog food /-snacks or special food in the past 12 months?
• Where have you mainly bought dog food in the past 12 months?
• When buying dog food, what are the most important criteria?
• Where have you mainly bought dog snacks in the past 12 months?
• When buying dog snacks, what are the most important criteria?
• Where have you mainly bought special food / food supplements in the past 12 months?
• When buying special nutrition/food supplements, what are the most important criteria?
• Which of these brands of dog food do you know, if only by name?
• From which of these brands have you bought dog food in the past 12 months?
• From which of these brands have you bought dog snacks in the past 12 months?
• From which of these brands have you bought special food / food supplements for dogs in the past 12 months?
• On average, how much do you spend per month and per dog on dog food and snacks (excluding special food / food supplements)?
• On average, how much do you spend per month and per dog on special nutrition/food supplements?

• What kind of food do you give your cat? / Dry food
• What kind of food do you give your cat? / Wet food
• What kind of food do you give your cat? / Compound food (dry & wet food together)
• What kind of food do you give your cat? / Snacks / treats
• What kind of food do you give your cat? / Fresh food (meat, vegetables, fruit)
• What kind of food do you give your cat? / Leftovers
• What kind of food do you give your cat? / BARF food (Biologically appropriate raw food)
• What kind of food do you give your cat? / Special nutrition / food supplements
• Do you pay attention to certain diets when feeding your cat?
• Where have you bought cat food/snacks or special food in the past 12 months?
• Where have you mainly bought cat food in the past 12 months?
• When buying cat food, what are the most important criteria?
• Where have you mainly bought cat snacks in the past 12 months?
• When buying cat snacks, what are the most important criteria?
• Where have you mainly bought special food / food supplements in the past 12 months?
• When buying special food / food supplements for cats, what are the most important criteria?
• Which of these cat food brands do you know, if only by name?
• From which of these brands have you bought cat food in the past 12 months?
• From which of these brands have you bought cat snacks in the past 12 months?
• From which of these brands have you bought special food / food supplements for cats in the past 12 months?
• On average, how much do you spend per month and per cat on cat food and snacks (excluding special food / food supplements)?
• On average, how much do you spend per month and per cat on special food / food supplements?

• What do you feed your small animals?
• Where have you bought food, snacks, or special food for small animals in the past 12 months?
• When buying food/snacks for small animals, what are the most important criteria?
• Which of these brands for small animal food and snacks do you know, even if only by name?
• From which of these brands have you bought small animal food or snacks in the past 12 months?

• What do you feed your fish?
• Where have you bought fish food or special food in the past 12 months?
• When buying fish food, what are the most important criteria?
• Which of these brands of fish food do you know, if only by name?
• From which of these brands have you bought fish food in the past 12 months?
• How much do you spend on fish food on average per month? If you're not sure, please estimate.

• What do you feed your bird?
• Where have you bought food, snacks, or special food for birds in the past 12 months?
• When buying food/snacks for birds, what are the most important criteria?
• Which of these brands for bird food or bird snacks do you know, even if only by name?
• From which of these brands have you bought bird food/snacks in the past 12 months?

• Where have you bought litter for pets in the past 12 months?
• What do you pay particular attention to when buying litter?
• From which of these brands have you bought cat litter in the past 12 months?
• How much do you spend on cat litter on average per month? If you're not sure, please estimate.
• From which of these brands have you bought small animal litter in the past 12 months?
• How much do you spend on average per month on small animal litter? If you're not sure, please estimate.
• Where have you bought pet supplies in the past 12 months?
• What type of pet equipment do you currently own?
• Which of your pet equipment is automated (works automatically and without direct operator intervention) or smart (devices that can communicate with each other through the Internet)?
• How much money do you spend on pet accessories on average per year? If you're not sure, please estimate.

• Which of these statements do you agree with?
• What issues or ill health has/have your pet(s) had in the past 12 months?
• How often have you consulted a veterinarian in the past 12 months?
• What were the reasons for consulting the veterinarian in the past 12 months
• Do you administer medication to your pet? Not including food supplements or special food.
• What kind of health insurance do you have for your pet(s)?
• How much do you spend on average per year and per animal for pet health insurance?
• Have you taken out a liability insurance policy for your pet(s)?
• How much do you spend on average per year and per animal for pet liability insurance?

• Which of these hygiene or care products for pets do you have in your household?
• Where have you bought hygiene or care products for your pet in the past 12 months?

• Which of the following statements apply to you?
• What do you do with your pet(s) when you go on (short) vacation?
• Where do you obtain information about pets?
• Which of the following pet-related TV shows have you watched in the past 12 months?

• What is your gender?
• How old are you?
• How old are you?
• How old are you?
• What is your marital status?
• Do you consider yourself part of the LGBTQ+ community?
• What is your gender identity?
• Which of the following best describes you?
• Which of the following best describes you?
• Where do you currently live?
• Where do you currently live?
• Which of the following categories best describes your current employment status?
• Now a few questions about yourself: What is the highest level of education you have completed?
• Now a few questions about yourself: What is the highest level of education you have completed?
• If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
• Recode based on "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?"
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• Recode based on "How many people – including yourself and all children – permanently live in your household?" and "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?"
• Who do you currently live with?
• Recode based on "Who do you currently live with?"
• Recode based on "Who do you currently live with?"
• How big is the town you live in?
• Recode based on "How big is the town you live in?"
• In what type of community do you live?
• What is your current living situation (main residence)?
• Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.