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Link to original content: https://www.statista.com/study/140276/social-media-in-kenya/
Social media in Kenya | Statista

Social media in Kenya

Statistics report on social media in Kenya

Social media in Kenya

This report presents data on social media in Kenya. First, it dives into internet and social media usage in Africa, whereas afterward, figures on Kenya are provided. Furthermore, insights into the usage of Meta platforms as well as other platforms (X, LinkedIn, etc.) in Kenya are discussed in other chapters. Lastly, the advertising reach of different social media platforms is provided.

Table of contents

Overview

5
  • Premium Forecast Social media users in Africa 2020-2029
  • Premium Statistic Share of social media users in Africa 2024, by gender and region
  • Premium Forecast Social media users in Eastern Africa 2020-2029
  • Premium Statistic Market share of social media in Africa 2021-2023, by platform
  • Premium Statistic Favorite social media used in Africa by selected country Q3 2021

Internet usage

6
  • Premium Forecast Internet users in Kenya 2014-2029
  • Premium Forecast Internet usage reach in Kenya 2014-2029
  • Premium Forecast Mobile internet users in Kenya 2010-2029
  • Premium Forecast Number of households with internet access in Kenya 2014-2029
  • Premium Statistic Download speed of mobile and fixed internet connections in Kenya 2023
  • Premium Forecast Most used websites and online services by type in Kenya 2022

Social media usage

5
  • Premium Statistic Number of social media users in Kenya 2014-2024
  • Premium Forecast Most used social media platforms by type in Kenya 2023
  • Premium Forecast Most common social media activities in Kenya 2023
  • Premium Statistic Main reasons for using social media in Kenya 2023
  • Premium Statistic Types of social media accounts followed in Kenya 2023

Meta platforms

7
  • Premium Forecast Facebook users in Kenya 2019-2028
  • Premium Statistic Kenya: Facebook users 2023, by age group
  • Premium Statistic Monthly number of Messenger users in Kenya 2022-2023
  • Premium Statistic Kenya: Facebook Messenger users 2022, by age group
  • Premium Forecast Instagram users in Kenya 2019-2028
  • Premium Statistic Instagram user share in Kenya 2023, by age group
  • Premium Forecast WhatsApp users in Kenya 2020-2029

Other platforms

5
  • Premium Forecast Twitter users in Kenya 2019-2028
  • Premium Forecast Snapchat users in Kenya 2019-2028
  • Premium Forecast Number of LinkedIn users in Kenya 2019-2028
  • Premium Forecast Pinterest users in Kenya 2019-2028
  • Premium Forecast Reddit users in Kenya 2020-2028

Advertising reach

5
  • Premium Statistic Instagram potential advertising reach in Kenya 2024
  • Premium Statistic Messenger potential advertising reach in Kenya 2024
  • Premium Statistic X (Twitter) potential advertising reach in Kenya 2024
  • Premium Statistic LinkedIn potential advertising reach in Kenya 2024
  • Premium Statistic Snapchat potential advertising reach in Kenya 2024

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