This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (25.2 percent) were the most dangerous content. Content for adults (26.9 percent) was the most risky one for aid campaigns on the mobile web.
Share of video content considered dangerous for brand safety in Italy in 2018, by type and device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Integral Ad Science. (October 11, 2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of video content considered dangerous for brand safety in Italy in 2018, by type and device." Chart. October 11, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. (2018). Share of video content considered dangerous for brand safety in Italy in 2018, by type and device. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of Video Content Considered Dangerous for Brand Safety in Italy in 2018, by Type and Device." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
Integral Ad Science, Share of video content considered dangerous for brand safety in Italy in 2018, by type and device Statista, https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/ (last visited November 22, 2024)
Share of video content considered dangerous for brand safety in Italy in 2018, by type and device [Graph], Integral Ad Science, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/935831/most-risky-video-content-for-brand-safety-in-italy/
