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Link to original content: https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
U.S. online fashion retailers share of voice 2024 | Statista

Leading fashion websites in the U.S. 2024, by share of voice

Published by Daniela Coppola, Jul 11, 2024
Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. From April to June 2024, the online retail platform had a share of voice of 11.38 percent during the measured period. Nordstrom and Macy's followed in the ranking, with 5.65 and 3.19 percent, respectively.

Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice

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Release date

July 2024

Region

United States

Survey time period

Q2 2024

Number of respondents

14,525 sites

Special properties

across Google US; wider industry metics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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