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Link to original content: https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
Europe: search ad spend 2023 | Statista

Search ad spend in Europe 2013-2023

Published by Statista Research Department, Oct 9, 2024

In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe, nearly 42 billion were spent on search advertising. Search was the second largest format, following display that attracted 48 billion euros in spending.

Search advertising spending in Europe from 2013 to 2023 (in billion euros)

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Release date

June 2024

Region

Europe

Survey time period

2013 to 2023

Supplementary notes

Figures preceding 2022 were retrieved from earlier publications.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

11

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Statistics

Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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