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Link to original content: https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Global social media ads CTR 2023 | Statista

Social media ads CTR worldwide 2022-2023

Published by Statista Research Department, Feb 21, 2024
Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the fourth quarter of 2023 reached 0.98 percent. A quarter earlier, it stood at 0.92 percent.

Social media advertising clickthrough rate (CTR) worldwide from 4th quarter 2022 to 4th quarter 2023

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Source

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Release date

February 2024

Region

Worldwide

Survey time period

Q4 2022 to Q4 2023

Supplementary notes

The source does not provide a publication date.

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