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Link to original content: https://www.statista.com/statistics/781683/luxury-goods-appeal-worldwide/
Luxury: appeal to Millennials worldwide 2017 | Statista

Factors Millennials find appealing in luxury brands worldwide 2017

Published by
Tugba Sabanoglu,
Feb 22, 2024
This statistic shows the results of a 2017 survey in which Millennials were asked about what draws them to a luxury brand. During the survey, 39.1 percent of respondents said they found the product quality important when shopping for luxury goods.

Attributes of luxury goods brands that Millennials find the most appealing worldwide in 2017

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Release date

July 2017

Region

Worldwide

Survey time period

2017

Number of respondents

1,005 respondents

Age group

20-30 years

Special properties

among respondents who have made one or more luxury goods purchases in the last six months

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Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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