This statistic presents the company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017. According to the findings, 45 percent of advertising and marketing executives said their company was not at all using chatbots as part of their marketing efforts, while 27 percent said they used that technology a lot.
Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 19, 2017). Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017 [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/
eMarketer. "Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017." Chart. September 19, 2017. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/
eMarketer. (2017). Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017. Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/
eMarketer. "Company Adoption Level of Selected Marketing Technologies According to Ad and Marketing Executives in North America as of June 2017." Statista, Statista Inc., 19 Sep 2017, https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/
eMarketer, Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017 Statista, https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/ (last visited October 18, 2024)
Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017 [Graph], eMarketer, September 19, 2017. [Online]. Available: https://www.statista.com/statistics/753796/company-adoption-levels-selected-marketing-technologies/