Pet products and pet services value in Europe 2010-2023

In 2023, the annual turnover of pet-related products and services in Europe had an estimated value of 24.6 billion euros. This includes pet accessories products and services, such as pet grooming and veterinarians. 

Pet-related expenses in Europe

Many people in European countries own pets and spend significant amounts of their income on products and services related to their beloved animals. In France, pet owners spend an average of 1,224 euros each year on their pets. Expenses on food make up the largest share of the budget, followed by hygiene and beauty. Households in the United Kingdom (UK) spend an average of 6.70 British pounds a week on their pets. The average expenditure on products for pets of Danish households was approximately 1,436 Danish Kroner.

Pet product industry in Germany

Most pet food sales in Germany are generated from cat and dog food. In 2021, sales from cat food amounted to approximately 1.8 billion euros, whereas dog food sales were about 1.7 billion euros. Broken down by type of feed, wet food generates by far the largest share of cat food revenue, followed by dry food and snacks, respectively. By contrast, snacks generate the highest amounts of revenue for dog food, followed by wet and dry food, respectively. Approximately 51.8 billion euros of food and animal feed are imported to Germany. During the last decade, imports have constantly increased.