Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowFitbit Inc. revenue 2010-2023
In 2023, the year-end revenue of Fitbit, Inc. totaled just above one billion U.S. dollars, down from 1.16 billion U.S. dollars in the previous year.
Fitbit revenue – additional information
The health and fitness wearable tracker market is one of the most promising segments of the wearable industry. In 2024, around 524 million smartwatches and wristbands were forecast to be sold worldwide. The overall digital fitness and well-being device market is expected to generate more than 74 billion U.S. dollars in revenues in 2024.
Fitbit has been amongst the industry’s top companies since it introduced its first product, the Fitbit Classic, to the consumer market in 2009. In 2021, the company was acquired by Google. Since 2010, the company has sold millions of devices worldwide. However, the company’s share of wearable device shipments has dramatically decreased, leaving the top spots to other wearable vendors. In 2023, Apple led the industry, accounting for over 20 percent of the market. Xiaomi, Huawei, Samsung, and Image Marketing followed with lower shares.
Fitbit revenue – additional information
The health and fitness wearable tracker market is one of the most promising segments of the wearable industry. In 2024, around 524 million smartwatches and wristbands were forecast to be sold worldwide. The overall digital fitness and well-being device market is expected to generate more than 74 billion U.S. dollars in revenues in 2024.
Fitbit has been amongst the industry’s top companies since it introduced its first product, the Fitbit Classic, to the consumer market in 2009. In 2021, the company was acquired by Google. Since 2010, the company has sold millions of devices worldwide. However, the company’s share of wearable device shipments has dramatically decreased, leaving the top spots to other wearable vendors. In 2023, Apple led the industry, accounting for over 20 percent of the market. Xiaomi, Huawei, Samsung, and Image Marketing followed with lower shares.
