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Link to original content: https://www.statista.com/statistics/417482/online-advertising-formats-investments-germany/
Online advertising format investments Germany | Statista

Online ad formats ranked by highest investments in Germany 2022 and 2023

Published by
Kasia Davies,
Jun 25, 2024

This statistic shows a ranking of the online advertising formats with the highest gross investments in Germany in 2022 and 2023. 223 million euros were invested in pre-roll in 2023, while 718 million euros were spent on in-stream video ads.

Ranking of the online advertising formats with the highest gross investments in Germany from 2022 to 2023 (in million euros)

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Release date

April 2024

Region

Germany

Survey time period

2022 and 2023

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Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

6

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