In 2022, the share of programmatic in digital display advertising spending in the United States was projected to stand at 90.2 percent. The programmatic digital display ad market in the U.S. was estimated at 127.3 billion U.S. dollars that year.
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024
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eMarketer. (February 28, 2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of programmatic in digital display advertising spending in the United States from 2018 to 2024." Chart. February 28, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. (2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Display Advertising Spending in The United States from 2018 to 2024." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 Statista, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited November 22, 2024)
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph], eMarketer, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/