Consolidated sales of the Puma Group worldwide from 2012 to 2023, by region

Sports brand Puma continued its recent growth by announcing sales of approximately 8.6 billion euros worldwide in 2022. That year, the region with the largest sales share was EMEA with roughly 40 percent.

Puma hunting sales in Asia/Pacific region

Puma divides its consolidated sales into three geographic regions: EMEA, the Americas, and Asia/Pacific. Sales of its footwear, apparel, and accessories exceeded three billion euros in EMEA for the first time in 2022. Sales from the Asia/Pacific region amounted to the smallest share in 2023, namely just over 20 percent. However, this market has experienced strong growth in recent years, driven by an accelerating market in China.

Speed and spirit at Puma’s core

Puma launched a marketing campaign in 2014 with the mission of becoming the fastest sports brand in the world. Alongside a new slogan, Forever Faster, Puma signed partnerships with top sprint athletes, including the fastest man in the world, Usain Bolt, and the fastest man in Europe, Jimmy Vicaut. Puma’s campaign does not only refer to its product range but also its growing number of employees and business processes. The company strives to be ahead of its competitors by making fast decisions and invests more than 50 million euros per year (in fact, about 89 million in 2023) into research and development projects.