Puma's footwear sales worldwide from 1993 to 2023

Sales of Puma footwear amounted to around 4.58 billion euros in 2023, marking an increase from the previous year. In 2023, footwear sales accounted for over 50 percent of Puma’s sales, the largest share of the company’s three product segments.

Younger customers push Puma sales

Regarded as the company’s most important segment, sales of Puma footwear exceeded four billion euros for the first time in 2022. In recent years, Puma has been able to appeal to a young, trendsetting audience via exclusive collaborations, such as the range with popstar and social media influencer Selena Gomez. Gomez’s Instagram account was in the top five as of 2023, in terms of number of followers worldwide.

Where does Puma rank in footwear market?

Each year, footwear is Puma’s largest revenue contributor, but the amount generated from the sector was marginal when compared to the footwear revenues of Nike and adidas – sales of Nike footwear were roughly six times larger than Puma’s. Nike and adidas are without a doubt the two titans of the sportswear market worldwide. That said, Puma does not consider itself in direct competition with the bigger brands, preferring to focus on its personal targets that have led to significant worldwide sales increases in recent years.