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Link to original content: https://www.statista.com/statistics/1495502/india-preferred-platforms-for-influencer-content/
India: preferred platforms for influencer content 2023 | Statista

Platform preference for influencer content consumption India 2023

Published by
Tanushree Basuroy,
Sep 23, 2024

According to a survey on influencer marketing in India, Instagram was the leading platform among Indian users to consume influencer content in 2023, with an indexed preference of 169 percent. It was followed closely by YouTube. The study further revealed that other emerging platforms were used for specific purposes by consumers and to engage with audiences in new ways by content creators.

Preferred platforms for influencer content consumption in India in 2023

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Source

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Release date

April 2024

Region

India

Survey time period

September to October, 2023

Special properties

among CMOs, creators, agencies, and individuals in India.

Supplementary notes

The source did not specify the sample size of the survey.

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Overview

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Consumer perspective

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Topics

User-generated content in IndiaSocial media usage in IndiaInternet usage in IndiaContent regulation in IndiaUser-generated content
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