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Link to original content: https://www.statista.com/statistics/1478088/top-product-discovery-channels-for-gen-z-consumers-us/
U.S.: top product discovery channels for Gen Z consumers 2024 | Statista

Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024

Published by Statista Research Department, Jul 3, 2024

In 2024, social media was the top beauty product discovery channel for members of Generation Z in the United States. More than half (62 percent) of surveyed consumers saw or heard about a new beauty product that they later went on to purchase via social media.

Most popular beauty product discovery channels among Gen Z shoppers in the United States in 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

Further Content: You might find this interesting as well

Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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