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Link to original content: https://www.statista.com/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
Australia: leading personal care brands by index score 2024 | Statista

Leading personal care brands among female consumers Australia 2023, by index score

Leading personal care brands among female consumers in Australia as of February 2024, by index score

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Source

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Release date

March 2024

Region

Australia

Survey time period

March 1, 2023 to February 29, 2024

Supplementary notes

YouGov Australia Personal Care Rankings 2024 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. The brands were filtered by female customers and then ranked using an overall score calculated as an average of six metrics: Impression, Quality, Value, Customer Satisfaction, Recommendation and Consideration scores.

Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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Access limited to Free Statistics. Premium Statistics are not included.
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