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Link to original content: https://www.statista.com/statistics/1381423/philippines-influences-on-online-purchasing-decision/
Philippines: influences on online purchasing decision 2023 | Statista

Influences on online purchasing decisions in the Philippines 2023

Published by
Christy Balita,
May 8, 2023
According to a 2023 survey conducted in the Philippines, approximately 65.41 percent of respondents indicated their online purchasing decision was most likely influenced by the websites' reviews. In comparison, 10.62 percent of respondents made online purchases due to being influenced by a celebrity.

Sources that influenced online purchasing decisions among consumers in the Philippines as of January 2023

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Release date

April 2023

Region

Philippines

Survey time period

January 2023

Number of respondents

1,224 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What sources of information most affect your online buying decision?"

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Statistics on " E-commerce in the Philippines "

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Other statistics that may interest you E-commerce in the Philippines

Overview

5

Key indicators

4

Key segments

3

Demographics

5

Leading platforms

5

Payment methods

5

Shopping behavior

7

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Topics

E-commerce in the PhilippinesInternet usage in the PhilippinesSocial media in the PhilippinesMobile internet & apps in the Philippines
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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