Twitter net advertising revenue growth worldwide 2019-2023

Twitter's global advertising revenue was forecast to decrease by nearly 28 percent in 2023. After the acquisition of Twitter by Elon Musk on October 27, 2022, and Musk's announcement that the platform should become an "unbiased middle ground" for discussion, the platform saw a sharp increase in hate speech and racist content. Some 877 thousand users deactivated their accounts only in the first week after Musk's acquisition. This led advertisers to turn away from the platform, fearing for their brands' safety and losing audiences. In 2022, the platform's ad revenue declined by over seven percent after growing by roughly 40 percent one year before.