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Link to original content: https://www.statista.com/statistics/1334471/reduced-risk-products-pmi-revenue/
Philip Morris International smoke-free revenue | Statista

Philip Morris International's smoke-free products revenue 2019-2023

Published by
Eloïse Trenda,
Jun 12, 2024
Philip Morris International's smoke-free products enjoyed significant revenue increases in recent years. PMI's smoke-free products include e-cigarettes, tobacco heating devices, vape pens, modern oral products, and more. IQOS is the main brand within these categories. Together, these products brought in over 12 billion U.S. dollars of revenue in 2023.

Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

2019 to 2023

Supplementary notes

Since 2022, the reduced-risk products category has been replaced by the smoke-free category, which includes Wellness and Healthcare.

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Topics

Electronic cigarettes (E-cigarettes) in the U.S.Tobacco industryPhilip Morris International
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