During a 2021 survey carried out in Sweden, 45 percent of responding adults (16+) stated they do not follow any brands on social media. However, 30 percent of respondents said they followed one to five brands.
Number of brands consumers followed on social media in Sweden as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lunds universitet. (February 17, 2022). Number of brands consumers followed on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of brands consumers followed on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. (2022). Number of brands consumers followed on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of Brands Consumers Followed on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet, Number of brands consumers followed on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/ (last visited November 22, 2024)
Number of brands consumers followed on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
