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Link to original content: https://www.statista.com/statistics/1305281/criteria-partner-identified-phase-outs/
Criteria used to pick a cookie replacement solution 2023 | Statista

Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023

Published by Statista Research Department, Nov 12, 2024
During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by 48 percent of respondents. Security ranked second, with 31 percent.

Criteria used by businesses during selection of third-party cookie replacement solutions worldwide as of August 2023

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Release date

November 2023

Region

Worldwide

Survey time period

July and August 2023

Number of respondents

197 respondents

Special properties

among brands, agencies, publishers, technology and data platforms

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Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further related statistics

6

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Statistics

Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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