According to a survey among internet users conducted in the third quarter of 2023, search engines were most frequently used to discover new brands, products or services in Hong Kong, with 35.3 percent of internet users doing so. Word-of-mouth, ads on TV and social media were other popular sources of information for consumers to follow new market trends in the financial hub.
Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel
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We Are Social, & Meltwater, & DataReportal. (February 21, 2024). Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel [Graph]. In Statista. Retrieved November 28, 2024, from https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/
We Are Social, und Meltwater, und DataReportal. "Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel." Chart. February 21, 2024. Statista. Accessed November 28, 2024. https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/
We Are Social, Meltwater, DataReportal. (2024). Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel. Statista. Statista Inc.. Accessed: November 28, 2024. https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users to Discover New Brands, Products and Services in Hong Kong as of 3rd Quarter 2023, by Channel." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/
We Are Social & Meltwater & DataReportal, Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel Statista, https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/ (last visited November 28, 2024)
Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel [Graph], We Are Social, & Meltwater, & DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/