According to a 2023 survey on the digital usage among Chinese internet users, over a third of respondents said they relied on search engines, social networks, or consumer reviews in researching a brand. Brand websites and video sites were other major channels for gathering brand information.
Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/
We Are Social, und DataReportal, und Meltwater. "Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/
We Are Social, DataReportal, Meltwater. (2024). Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/
We Are Social, and DataReportal, and Meltwater. "Main Channels as a Primary Information Source in Researching a Brand in China as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/
We Are Social & DataReportal & Meltwater, Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/ (last visited November 22, 2024)
Main channels as a primary information source in researching a brand in China as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1290753/china-popular-brand-research-channels/
