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Link to original content: https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Streaming subscription growth in the U.S. 2024 | Statista

SVOD subscription additions and losses in the U.S. 2022-2024

Published by
Julia Stoll,
Oct 16, 2024

The number of SVOD cancellations in the U.S. reached an all-time high in the first quarter of 2024 at 48.9 million, but the rate declined again in the second quarter of the same year. Streaming services usually gain more new subscribers compared to the number of losses, indicating a rapidly changing market in which consumers sign-up and cancel regularly.

Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions)

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Release date

August 2024

Region

United States

Survey time period

Q1 2022 to Q2 2024

Supplementary notes

Statistic includes premium SVOD and specialty SVOD services.

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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