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Link to original content: https://www.statista.com/statistics/1240804/beauty-personal-care-share-advertising-spending-brazil/
Cosmetics share of ad spend Brazil | Statista

Beauty & personal hygiene share of ad spend in Brazil 2020-2021

Published by
J. G. Navarro,
Jan 15, 2024
In 2021, the beauty and personal care industry had a share of nearly six percent of Brazil's total advertising spending. The figure dropped from roughly seven percent in the previous year. In total, ad spend in Brazil amounted to 165 billion Brazilian reals as of 2021.

Share of beauty and personal care in advertising spending in Brazil in 2020 and 2021

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Release date

December 2022

Region

Brazil

Survey time period

2020 and 2021

Supplementary notes

Data has been calculated by Statista using the absolute figures provided by the sources.

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Beauty and cosmetics advertising in the U.S.Beauty and personal care e-commerce in the United StatesBeauty industry in JapanBeauty and personal care industry in IndiaBeauty services in Japan
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