Preferred clothing purchase channels in Italy 2019
In 2019, most respondents in Italy declared to buy their clothes at "fast fashion" stores. More specifically, the share of people purchasing in such stores added up to 64 percent. Furthermore, about 12 percent of consumers involved in the survey affirmed to choose ethical brands, whereas eight percent of interviewees preferred second hand shops.
As of 2019, most Italian consumers stated to buy clothes mainly during sales season, while the share of people who usually purchased clothes throughout the year was much lower.
As of 2019, most Italian consumers stated to buy clothes mainly during sales season, while the share of people who usually purchased clothes throughout the year was much lower.
