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Made-In-Country-Index

Never was the volume of international goods transport higher than during this decade. Today, the meaning of the "made in" label is more important than ever. For this reason, Statista has developed the Made-In-Country Index. This global survey allows for a reliable definition of standard value for brand strength in different countries and a transparent evaluation of the value of labels.
In cooperation with Dalia Research, we surveyed 43,034 consumers worldwide. The countries included in this sample represent 90 percent of the global population.

Extract

Rank	Country	Index
1	Germany	100
2	Switzerland	98
3	European Union	92
4	United Kingdom	91
5	Sweden	90
6	Canada	85
7	Italy	84
8	Japan	81
9	France	81
10	USA	81
11	Finland	77
12	Norway	77
13	Netherlands	76
14	Australia	75
15	New Zealand	73
16	Denmark	73
20	Spain	64
30	Argentina	42
42	India	36
49	China	28

Overview

Overall Ranking

The overall ranking based on the Made-In-Country Index
49 countries plus European Union

Change in country image perception

Change in country image perception over the last 12 months
Top 10 plus the overall ranking

Perceived product attributes

Quality, security standards, value for money, uniqueness, design, advanced technology, authenticity, sustainability, fair production, status symbol
Top 10 plus the overall ranking for each product attribute

Country Profiles

Detailled profile on each country

Sample

43,034 respondents from 52 countries
Each country was assessed by at least 2,500 people

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The global ranking of the Made-In-Country Index shows how positively products “Made in…” are perceived respectively.

The index is calculated using the average weighted share of positive assessments reached by each country.

An index score of 100 equals the first place in the ranking.

Methodology

The Made-In Country Index is an index for the reputation of products from various countries all over the world. It was conducted in 2017 for 49 countries and the European Union. On behalf of Statista, Dalia Research surveyed 43,034 people from 52 countries on their perception of products from the various countries of origin. The data was collected between December 2016 and January 2017 in a global online survey.

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Statistics

Country ranking 2017

Perception of products made in the U.S., by country 2017

Perception of products made in the EU, by country 2017

Perception of products made in the UK, by country 2017

Attributes associated with products made in the U.S. 2017

Attributes associated with products made in the UK 2017

Infographics


Infographic: The World's Most Respected 'Made In' Labels	Infographic: Where 'Made in USA' Has the Best Reputation	Infographic: The Products which 'Made in the UK' does best

Downloads

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An Interview with the Study’s Author

The Made-In-Country Index marks the first time Statista has released a global study on the perception of country images. In this interview the study’s author answers all the main questions.