In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest ad spending growthwith 3.53 percent. Contrastingly, Social Media Advertising Desktop is ranked last, with 2.89 percent. Their difference, compared to Social Media Advertising Mobile, lies at 0.64 percentage points.
Change in social media advertising spending worldwide from 2019 to 2028, by device
Other statistics that may interest you Social media advertising and marketing worldwide
Overview
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- Premium Statistic Social media ad spend worldwide 2019-2029
- Premium Statistic Social network ad spending per user worldwide 2020-2028, by device
- Premium Statistic Largest social media advertising markets worldwide 2023
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
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- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Use of social media ads among marketers worldwide 2023, by platform
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
- Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2024
- Premium Statistic Areas in which marketers used automation the most worldwide 2024
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
Effectiveness & metrics
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- Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Volume of social media ad impressions worldwide 2022-2023
- Premium Statistic Volume of social media ad clicks worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Social media ads CPM worldwide 2022-2023
Market leaders
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- Premium Statistic Most valuable media & entertainment brands worldwide 2024
- Basic Statistic Fastest growing brands worldwide 2024
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Social media platforms with highest ROI worldwide 2023
- Premium Statistic Social media revenue of selected companies 2023
- Premium Statistic Leading social commerce platforms worldwide 2023, by country
Consumers
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- Premium Statistic Number of global social network users 2017-2028
- Basic Statistic Number of worldwide social media users 2023, by region
- Basic Statistic Most used social networks 2024, by number of users
- Premium Statistic Leading social media usage reasons worldwide 2023
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
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Statista. (November 22, 2023). Change in social media advertising spending worldwide from 2019 to 2028, by device [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide
Statista. "Change in social media advertising spending worldwide from 2019 to 2028, by device." Chart. November 22, 2023. Statista. Accessed October 18, 2024. https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide
Statista. (2023). Change in social media advertising spending worldwide from 2019 to 2028, by device. Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide
Statista. "Change in Social Media Advertising Spending Worldwide from 2019 to 2028, by Device." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide
Statista, Change in social media advertising spending worldwide from 2019 to 2028, by device Statista, https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide (last visited October 18, 2024)
Change in social media advertising spending worldwide from 2019 to 2028, by device [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1416817/social-media-ad-spend-growth-mobile-desktop-worldwide