Bombay Sapphire brand profile in the UK 2023
How high is the brand awareness of Bombay Sapphire in the UK?
When it comes to spirits drinkers, brand awareness of Bombay Sapphire is at 75 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bombay Sapphire in the UK?
In total, 25 percent of UK spirits drinkers say they like Bombay Sapphire. However, in actuality, among the 75 percent of UK respondents who know Bombay Sapphire, 33 percent of people like the brand.
What is the usage share of Bombay Sapphire in the UK?
All in all, 20 percent of spirits drinkers in the UK use Bombay Sapphire. That means, of the 75 percent who know the brand, 27 percent use them.
How loyal are the drinkers of Bombay Sapphire?
Around 16 percent of spirits drinkers in the UK say they are likely to use Bombay Sapphire again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their drinkers show loyalty to the brand.
What's the buzz around Bombay Sapphire in the UK?
In August 2023, about 9 percent of UK spirits drinkers had heard about Bombay Sapphire in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Bombay Sapphire in the UK.
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