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As of June 2023, most of the e-commerce consumers in the Philippines were males, making up approximately 57.2 percent of the customers, according to the Statista Consumer Market Outlook. The remaining 42.8 percent of e-commerce consumers were female.

Distribution of e-commerce users in the Philippines as of June 2023, by gender

Characteristic	Distribution of users
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found on Statista Consumer Market

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