Hey there!

My name is Edirin Edewor and I am a Multiple Amazon Bestselling

Author, International Speaker and Event Convener, Coach, Trainer and
Consultant. Most importantly for you, I am the founder of Africa's
largest Facebook Group dedicated to Writers, Authors and
Entrepreneurs.

As at the time I created this Workbook, we have had over 22,000

members. It's been a little over 2 years since we began. I have made
close to $50,000 from my Facebook Groups alone in this time and I
started monetizing my group from Day 1! While my Facebook Group is
not my only audience, it forms the bulk of it.

I have received amazing opportunities simply because I run a Facebook

Group that is engaging and thriving- from International Speaking
engagements to thousand dollar Consulting and even achieving
International Bestseller Status multiple times. I have connected with
amazing people on my group and we have built beautiful friendships.
Most of all, I have helped thousands of people learn the art and skill of
writing, publish their own books, become Amazon Bestselling Authors,
Start Freelance Writing jobs and start their own Publishing businesses.
Many of my members are award winners in their own right.

Till date, I cannot count how many testimonials and messages that
flood my inbox daily, appreciating me for creating this group. That's
truly the best part of what I do. If you're new to Online Business and
have no idea how to navigate the Tech space, Facebook Groups are a
great way to start sharing your message, building an audience and
monetizing your knowledge and I am excited to help you do just that.

I have included a link to a recording of a class I thought for Facebook in

Nigeria for other Facebook Group Owners, on how to Monetize
Facebook Groups. You'll find it a great companion as you go through
this workbook and design your very own profitable Facebook Group.
Go to https://bit.ly/2mal0Jn to access the recording with the password
FGFP120519
Edirin Edewor.
 Let's Get Started!
Why Facebook Groups?
Free (for now)
Largest Audience on Social Media
Very versatile. Supports text, audio, video and
live.
High engagement on your content
Very high visibility
Doesn't require advanced tech knowledge to start
and run
Can accommodate millions of people at a time
Very low maintenance required
Members can engage with themselves. It is truly a
community.
You don't have to provide all the content yourself.
you can encourage members to share.
You can launch products on your Facebook group
to a ready audience.
You can plan your income ahead.
You can have several audiences and subsets of
your main audience in several smaller groups.
Can be used for Masterminds, Group Coaching,
Accountability Programs and more.
You can host online courses in secret groups.
 BEFORE YOU CREATE
YOUR FACEBOOK GROUP
WHAT IS YOUR OBJECTIVE?

Why are you creating a Facebook Group? What do you want

to accomplish? Why is this important to you? How many
people do you want to have in your group in the next 12
months for you to be satisfied with your results? What is
your income objective for the next 12 months? Write it all
down.
 BEFORE YOU CREATE
YOUR FACEBOOK GROUP
WHAT IS YOUR GROUP GOING TO BE ABOUT?

What kind of group are you creating? What message do you

want to share in your group? Who are the people you want to
help and work with? What kind of problems do they have
and how does your message help them? What topics will you
be sharing on your group? Is your message monetizable?
Will your audience pay for your message/knowledge? Are
they able to pay? HINT: A group for Teenagers will not pay
you but a group for parents with teens will. write it all down.
 BEFORE YOU CREATE
YOUR FACEBOOK GROUP
A DAY IN THE LIFE OF....
It's been 12 months since you created your group. What's a
typical day for you going to be like? What needs to be
happening in your group and in your life as a result of your
group, for you to be satisfied with where you are? This is
your 12 months vision for your group. If you cannot see it,
you cannot achieve it. Close your eyes and visualise where
you want to be financially, where you want to be in terms of
the size of your group and the impact of your message.
Visualize how you want your group members to feel,
visualize their accomplishments. Write it all down.
 BRANDING
How do you want your group to look? (logo, brand colours)

How do you want your group to feel? (Brand Message,

Culture)

What do you want your group to represent for your

audience? (Something that only you can provice)
 NAMING YOUR GROUP
Naming your group is one of the most important
tasks you must accomplish. It represents your
message, makes it easy to find and attracts your
target audience. Your group must:

Be simple enough. 
Be in line with your message.
Be memorable so your audience can easily
remember and share it.
Be unique. You don't want to go naming your
group with a name someone else already has.
be able to be abbreviated reasonably if it is
quite long (My group's name is long - Online
Publishers and Entrepreneurs Network, but is
easily abbreviated to OPEN. Everyone
remembers OPEN.
Must have a reasonable acronym if
abbreviated. See mine above.
Have an informal brand name or a nick name
you and your audience call each other. My
audience and I call ourselves OPENers. It's
always fun when we meet each other offline.
Let's Name Your Group
What name have you chosen for your group? Does it fulfil all
the requirements above?

In 3 short paragraphs, write out the description for your

group. This is where a potential audience member finds
more information on what the group is about.

What are some rules and guidelines you want your

members to follow to get the most out of your group?
 Facebook Group
Settings Checklist
See the checklist below to make sure you have
done all your settings and you're ready to get
started.

Facebook Group Name

Logo
About/Description
Rules and Guidelines
Type : Closed Group
Cover Image
Customized URL (You can customize your URL
in Settings
Acronym for your group's name
Informal brand name
Location
Membership Approvals and Requests
Post Approvals and Posting Permissions
Story Posting Permissions and Approvals
Don't forget ti click save!
Now your group is ready!
Let's Create Your Brand
Message
Your brand message tells people WHO you help, WHAT you help
them with and HOW you help them .

I like to use the XYZ Formula in crafting my brand message. It

simply goes: "I help X solve Y by using Z"

Where X is who I help

Y is what I help them solve
Z is how I help them solve it. 

For example, Here's mine: "I help (upwardly mobile

entrepreneurial people) (build and monetize their influence) using
(Published Assets).

Published assets here refers to digital and non-digital content.

See? It's simple, clear and straight to the point.

Now try yours. Find your X, Y and Z and then put it all together.

Your brand message:

Let's Invite People to your Group
Now that you have created your group and you have your brand
message, it's time o invite people to your group. It is against
Facebook's ethics to start adding people to your group, whether
you're already friends with them or not. Facebook doesn't even
allow them automatically join anymore.

To invite people to your group, you have to share your link with
them. That's the URL you customized when you were editing your
settings. If you don't know how to find it, just open your group on
desktop and the url that comes up in the address bar is your
group's link. Copy and save it. you will need it.

Also don't go posting your group's link on your profile asking

everyone to join. You want to fill your group with the people who
actually want your message, so you invite them by giving them
something attractive in line with your message, This is called a
lead magnet. It is a free offer you give to people in exchange for
them joining your group or mailing list. It could be a free eBook,
guide or pdf, a free webinar on the group, a free Virtual Summit or
free training.

For them to access this freebie, they have to click on the link to
your group and join in. If you don't have a lead magnet, now is a
good time to create one. A simple 4-page pdf or a free webinar on a
valuable topic will do. Design a cover for the pdf or a flier for the
webinar and add it to the post where you invite people to join your
group. Don't forget to include your link.

What will your lead magnet be? What will the title be?
 Points to Note When Building
Your Group
Give value and encourage engagement
Post consistently 
be consistent in your message 
Build competence 
Engage on your comments 
Ask open-ended questions
Give incentives for members to post
Share social proof and celebrate members success 
Share your successes or lessons 
Share successes of your members 
Post pictures of top engaged members and celebrate them
on the group
Create fun challenges and celebrate winners, to encourage
others
Share the group on your social media profiles and
encourage members to do same
Consistently build KLT (Know, Like and Trust)
Be innovative. Mix things up

Keep giving value via quality content:

Your story, Your brand message,

Analogies, Case studies, 
Social proof, Testimonials, 
Industry news,  New information,
Your take on old information,
Polls and Questions,
Reviews, Comparisons (This Vs That),
How To’s etc.
Let's Secure the Money
Bag!
Woah, not so fast! Before you start monetizing your group,
thee are a number of things you must know and have first.

What are your goals and objectives? 

Be intentional
Have a plan
Build visibility
Have a ready audience 
Build Know, Like and Trust
Create a product based on the needs of your audience
Keep listening for the needs of your audience
Ask questions and create polls 
Ask for feedback and be open to suggestions and
criticism
Create a launch plan at least 30 Days ahead to build
KLT
Launch with a BANG!
Webinars are one of the most successful ways to do a
launch. 
Nearly all successful online business owners launch
using webinars.
How Can You Monetize?
There are several products and services you can create and
sell on your Facebook Group, no matter your brand
message, as long as your message solves a problem. Here
are some of them:

Books 
Courses 
Trainings and Classes
Live Events
Done-For-You Services 
Professional services 
Events 
Coaching
Consulting
Products/ Merchandise 
Masterminds
Accountability Programs and Challenges
Brand ambassadorships/endorsements/promotions
Paid reviews
etc
 Your Income Plan
Whether you are monetizing for the first time or the
30th time, you must have an income plan to guide you
so you know exactly what you are doing. Here are
some questions you need to ask yourself before you
launch a new product or service:

What is my income goal?

What product or service am I offering and at what
price?
How many of my products or services must I sell to
hit my goal?
How am I going to attract buyers? What is my
marketing strategy? What is the size of my audience?
What is my launch plan and how long is it going to
be?
What can I do each day to highlight my products?
What kind of content will I put out that points to my
product solving a need?
 My Income Plan
What is my income goal?

What product or service am I offering and at what

price?

How many of my product or services must I sell to hit

my goal?

How am I going to attract buyers? What is my

marketing strategy? What is the size of my
audience?

What is my launch plan and how long is it going to

be?

What an I do each day to highlight my products?

What kind of content will I put out that points to my
product solving a need?
Facebook Groups Rock!
You can launch your own products without
paying for ads
Build your influence
Leverage social proof from testimonials in your
group to attract opportunities e.g TV and Radio
appearances, connections, speaking
engagements, collaborations and partnerships,
endorsements and awards.
You can leverage a closed group to test ideas,
products and services before going mainstream
Help a lot of people at a time
Launch a brand new career or boost your
existing one

I can't wait to see what you do with your Facebook

Group and how many people you get to help.
Beyond money, that's the best part of being a
community leader.

Connect with me on my facebook group at

facebookcom/groups/openetwork and via email at
edirinedewor@gmail.com. I can't wait to hear your
success stories!
 About the Author

Edirin Edewor is a Multiple Amazon Bestselling Author, an award-

winning Entrepreneur, International Speaker, Coach, Principal
Consultant and Founder at Edagho Solutions with footprints in Nigeria,
Kenya, Tanzania and the UAE. She is a foremost Thought Leader on
Mindset for Entrepreneurs, and Online Publishing for Personal and
Business Brands.

She is the founder of the Online Publishers and Entrepreneurs Network

(OPEN), a community of over 22,000 Authors, Writers and
Entrepreneurs, dedicated to helping Africans tell their original stories
from their African perspective; showcasing Africa's literary skills by
helping writers become published as well as profiting from their skills
using new media.

She is also the convener of the annual Breakthrough Experience

Business Retreat (BXBR) in Dubai, an event where she invites speakers
and business executives for a 5-Day luxury Retreat and Business
Strategy Session. Till date, she has helped over 1,200 authors get
published online and in print, with more than 100 Amazon bestsellers
emerging. Since 2017, she has hosted the OPEN Writers Challenge
yearly; it is a 28 Days Writing Challenge to help writers improve their
writing skills and get discovered.

Nearly 220 new businesses have emerged from the writing challenge, as
well as the skills and tools she shares on her online platform. She
delivers corporate trainings on Communication, Social Media and New
Media Publishing for organizations like Redrick PR, Keystone Bank,
GetUp Youth Africa and more.