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MBA Syllabus: Rajasthan Technical University, Kota
MBA Syllabus: Rajasthan Technical University, Kota
MBA Syllabus: Rajasthan Technical University, Kota
MBA Syllabus
2021-22
THIRD SEMESTER MBA TEACHING SCHEME
THIRD SEMESTER MBA TEACHING SCHEME
S. No. Course Paper Paper Title No of Sessions Credits Interna Externa Total
Type Code l/ l/
Per Per Minimu Minimu
Semester Week m m
Marks Marks
Theory Courses : Dual Specialization is proposed: Six Subjects (Three from each group) The
student will get specialized in two Majors.
1 PEC1 24 2 3 30/12 70/28 100
2 PEC2 24 2 3 30/12 70/28 100
3 PEC3 24 2 3 30/12 70/28 100
4 PEC1 24 2 3 30/12 70/28 100
5 PEC2 24 2 3 30/12 70/28 100
6 PEC3 24 2 3 30/12 70/28 100
7 MCC Audit Course 12 1 0 30 70 100*
8 REW M-316 Summer Training Project Report 48 4 3 120/60 80/40 200
9 PEC1 M-317 Major Lab (Functional Area I) 24 2 1 60/30 40/20 100
10 PEC2 M-318 Major Lab (Functional Area II) 24 2 1 60/30 40/20 100
11 PCC3 M-319 Managerial Skills Development Lab 24 2 1 60/30 40/20 100
12 SODECA Social Outreach, Discipline & Extra - - 100/40 100
Curriculum Activities
Total for III Semester 276 23 24 510 790 1200
*Note: Marks of audit course will not be considered for credit purpose
2
List of Functional Areas for MBA (Third Semester)
Group A [FINANCE]
S. No. Subject Code Subject Title
Semester III
1. M-310 Security Analysis & Portfolio Management
2. M-311 International Financial Management
3. M-312 Marketing of Financial Services
4. M-313 Corporate Taxation
5. M-314 Banking and Finance
Group B [MARKETING]
S.No. Subject Code Subject Title
Semester III
1. M-320 Integrated Marketing Communication
2. M-321 Retail Management
3. M-322 Sales Distribution and Logistics Management
4. M-323 Product & Brand Management
5. M-324 Industrial Marketing
3
Group F [BUSINESS ANALYTICS]
S. No. Subject Code Subject Title
III Semester
1 M-360 Data Science & Analytics
2 M-361 Data Warehousing & Mining
3 M-362 Big Data Technologies
4 M-363 BlockChain Technologies
4
M-316: SUMMER TRAINING PROJECT REPORT
5
should reflect in depth study of an organization where the student undergoes
training.
One comprehensive chapter must be included about the organization where
the student has undergone training. This should deal with brief history of the
organization, its structure, performance, products/services and problem
faced. This chapter will form Part 1 of the report. Part 2 of the report will
contain the study of problem undertaken during training. The average size of
report ordinarily will be of minimum 100 pages in standard font size (12)
and double spacing. Two neatly typed (one sided only) and soft bound copies
of the report will be submitted to the College/Institute. The report will be
typed on A-4 size paper.
The report will have three certificates, one by the Head of the Department,
another by the Faculty guide and third one from reporting officer of the
organization where the student has undergone training. These three
certificates should be attached in the beginning of the report.
The Summer Training Project Report comprises of 200 marks and will be
evaluated by two examiners (external and internal). The evaluation will
consist of (1) Project Report evaluation (2) Project Presentation and Viva
Voce. The Project Report evaluation will comprise of 120 sessional marks and
would be evaluated by internal project guide. The Presentation and Viva Voce
would comprise of 80 marks and would be evaluated by two examiners (1
external and 1 internal).
6
Recommendations
5 Presentation Query
handling
7
Annexure A
Student’s Name:
Programme:
1. Technical knowledge gathered about the industry and the job he/she was involved.
2. Communication Skills: Oral / Written / Listening skills
3. Ability to work in a team
4. Ability to take initiative
5. Ability to develop a healthy long term relationship with client
6. Ability to relate theoretical learning to the Summer Training Project
7. Creativity and ability to innovate with respect to work methods & procedures
8. Ability to grasp new ideas and knowledge
9. Presentations skills
10. Documentation skills
11. Sense of Responsibility
12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.)
13. His/her ability and willingness to put in hard work
14. In what ways do you consider the student to be valuable to the organization?
Consider the student’s value in term of:
(a) Qualification
(b) Skills and abilities
(c) ) Activities/ Roles performed
15. Punctuality
Any other comments _____________________________________________________
Assessor’s Name:
Designation:
Contact No:
8
Annexure B
9
Training Methodology and
Training Report Preparation .............
Training Methodology: Tips .............
Guidelines for Training......................
Enclosures:
1. Specimen of Certificate
2. Specimen of Title Cover
3. Training Evaluation Form
4. Feedback Form
IMPORTANT:
1. Summer Training Project during summer at the end of 2nd Semester will be
held for 6-8 Weeks. Students have to work on a project. Industrial and
Technical visits should also be organized.
2. Students will have to give presentation on their Summer Training Project after
coming back. One slot of 2 periods per week is to be provided in 3rd
Semester for presentation.
3. For Summer Training Project 200 marks are assigned in 3rd Semester
FOREWORD
This document will serve a reply to several queries right from choosing a training
site to submission of the report.
The main purpose of Summer Training Project is to prepare students for employment
in their chosen discipline at the conclusion of two years of postgraduate studies.
Summer Training Project helps to gain first- hand experience of working as
management professional, including the technical application of management
methods. It provides opportunity to work with other management professionals.
During training period a student can experience the discipline of working in a
professional organization and can also develop technical, interpersonal and
communication skills. It also facilitates the fundamental understanding of the
functioning and organization of business.
10
Many companies regard this period as a chance to assess students for future
employment. The ability to take responsibility, make sound decisions and apply
technical skills is highly regarded. Further, students can also evaluate companies for
which they might wish to work or make decisions about fields of management, which
they enjoy.
You should make considerable effort and give sufficient thought obtaining the most
relevant and effective Summer Training Project. It is difficult but desirable to obtain
experience in a range of activities including design, analysis and experimental and
on-site activities.
TRAININGMETHODOLOGYANDTRAININGREPORTPREPARATION
SUMMERTRAININGPROJECT
Summer Training Project forms an integral component of any professional course
like Management. The real problem a manager faces and tackles live problem is the
industry and the field. The institute where he pursues his studies cannot provide him
that practical knowledge on all aspects of learning. Often the study of a subject is
said to be incomplete until the student has been exposed to its practical aspects.
The theoretical studies build the manager in him by providing him pools of
knowledge whereas the practical applications make him agile and competent. If
theoretical knowledge teaches him the principles and policies, the practical exposure
tells him how to use those principles.
EXPECTATIONS
Training may be defined as a short-term process utilizing a systematic and organized
procedure by which training personnel acquire technical knowledge and skills for a
definite purpose. It provides an opportunity for students to apply theoretical
concepts in real life situations at the work place. It is to sensitize students to the
nuances of corporate culture and familiarize them with the corporate code of
behavior. It enables students to manage resources, work under deadlines, identify
and carry out specific goal oriented tasks. Further, it enables students to discover
their professional strengths and weaknesses and align them with the changing
business environment. A management trainee, while undertaking training must keep
in mind these objectives.
A student is expected to complete his Summer Training Project with the sole
objective of enhancing his practical knowledge. A successful training should be in
accordance with the needs and objectives set before hand. Ask yourself these
questions.
1. What do you want and hope to accomplish through training?
2. Should the training be formal or informal i.e. what are going to be your
training priorities?
3. When and where should training be taken?
4. How should training be related to your curriculum and how much
independent of it?
Summer Training Project must be undertaken only in an actual job environment and
using only the tested principles and methods of learning like instructional methods,
11
demonstrations and examples. He must ensure that the training site has such
arrangement and environment that will assist him in achieving these objectives.
SELECTIONOFTHESITE
The student trainees must ensure that the training site will provide him full
opportunity not only to learn the practical applications of the subject chosen but also
help him to achieve the above stated objectives and expectations.It will always be
better if he chooses a site that will offer him an opportunity to develop multi-
disciplinary interests along with the pursuance of a certain training program. He must
also look forward for getting an opportunity of placement in the same company/site
after completing his degree. Often, the impression made during the training has a
long lasting effect.
TRAINING REPORT
A technical report is an account, usually in detail, of some matter such as (a) a work
completed or in progress, (b) findings from an investigation, information, search or
study; (c) solution to a problem and/or (d) offering of specific theoretical of practical
data. While undertaking training and pursuing a project, the management student
must be involved in one or more of these activities.
ANATOMY OF A TRAINING REPORT
A well-organized report is divided into easily recognizable parts arranged in an
effectual sequence. A training report is a formal report, which is a full scape,
detailed tightly structured document. It may contain the following parts arranged for
effective communication in the report in the sequence shown as below:
Front Matter
Title Page
Letter of Transmittal
Certificate
Preface
Acknowledgement
Table of Contents
Lists of Illustrations
Main Text
Introduction (Chapter 1)
Discussion (Body of the report)
Conclusion and Recommendations (last chapter)
Back Matter
Appendices
References
12
Bibliography
13
should not stop to make corrections or beautify sentences. You should only record
the ideas as they come, giving no thought at the time to correct spelling, grammar,
and sentences structure and paragraphing. Once the material is on paper, it can
easily be corrected.
Always use your favourite method of writing long had with personal abbreviations
refer freely to illustrations and tables or sketches. The sole criterion is your ability to
read the draft. Do not hesitate to include line drawings, half tone pictures, flow
diagrams, graphs and charts.
Step 5: Revision and Rewriting
This is the improvement phase for correcting the mistakes in the rough draft, adding
items, which were forgotten, or which have lately been suggested, removing items,
which have been proved irrelevant or superfluous. During this phase, the student is
concerned with all the details that he temporarily ignored for the sake of speed while
writing the first draft such as language mechanisms, style, technical accuracy and so
on. He should now try to view the rough draft dispassionately as if he is correcting
somebody else's writing faults. As he reads the rough draft, he should be alert for
errors and bad writing of all kinds.
It is better to make three separate readings, concentrating each time on one
correction area:
1. Read the rough draft first time for technical accuracy and avoid worrying
about other matters. Ask these questions: Is the technical content true and
clearly presented? Are there errors and contradictions?
2. Read the second time for logic. Ask whether the topics follow a meaningful
sequence and whether the conclusions are valid.
3. Read the third time for language mechanisms. Be critical of every sentence,
check grammar, spelling, punctuation, sentence structure and sentence
variety. Ask whether the draft lacks unity and coherence.
During each reading, make your corrections, additions, deletions on the rough draft
itself. Then prepare that to the second draft incorporating all the revisions. Again
read and revise the second draft for any additional revisions and visualizing whether
its contents are ready for final presentation.
Step 6: Final Draft
Working on the final draft is largely mechanical and of productive nature. The final
draft is made ready for the reader or the evaluator/examiner and this is the last
change to correct mistakes, polish the writing and systematize the structure.
This step requires gathering together of all material, which has been prepared or
collected in the preceding phases and the consolidation of the material. This includes
the revised draft, illustrations and supplementary material. Prepare the last version
of the report by putting all the material together. Illustration must be inserted,
pasted or drawn onto the pages of the final draft itself. Number the text pages with
Arabic numerals.
Follow these six steps to prepare your report and get the satisfaction of having
authored and produced a work of which originality you can claim. Any short cut
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methods, copying from the reports of predecessors and just repeating what others
have earlier written, clearly show the lack of enthusiasm and initiative on the part of
the trainees. Such reports, at the time of evaluation, fail to draw any attention and
are rated as under-average or average reports. On the other hand, if the report
displays the trainee's hardwork, his initiative, his enthusiasm and real effort in
making that report, it is rated as a work of merit. Such a report will always create a
good impression at any instance when it is submitted for scrutiny.
There are some parts of the report, which cannot very well be written until all
information is final and the pagination is complete. These parts are:
1. Abstract
2. Letter of transmittal
3. Acknowledgement
4. Preface or foreword
5. Index / Table of Contents
All this material is front matter and should be composed in rough draft and carried
through revisions as necessary. The abstract must give the gist of the report
analytically outlining what the trainee has worked on. In the acknowledgement, all
sources from where help has been derived during the training should be duly
acknowledged. This includes, besides teachers of the college, such persons like
training manager, supervisors, superintendents and other technical staff. The
preface is an account justifying why that site / topic was chosen and what inspired
the student in due course. This shall also include a brief description of what he is
going to present in the report, the abstract of its contents and the structure. Any
additional illustrations, graphs sketches and tables are to be appended at the end.
Finally, an index or a list of contents is prepared with pagination and chapter names
and numbers. Ensure that chapterization is strictly in accordance with the outline of
the report and no sections/sub- sections have been left out.
Project Work during Training
Often during the training a single student is given a project to complete. The project
is solely to give you an opportunity to become well versed with a specific section
of the training site or get an exposure of its working methods. It is also possible
that the project is a part of their routine work, survey or investigation, and by
undertaking the project the student is only going to assist them. Whatever is the
mode or purpose of the project, show diligence and enthusiasm? You must adopt an
inquisitive approach, finding more about the project, its specifications and utility. If
possible, complete the project (or component) before completing your training and
submit the account of your work in the form of a project report. This report shall
serve as an evidence of the work done. If the project is a part of your training
program, it must always be included in your report. Otherwise also, such an
inclusion in the training report shows the innovative bent of your mind. The
evaluation becomes much easier since it clearly indicates that training was not just a
routine excursion for you but an opportunity to learn and add something to your
knowledge. And you have availed of that opportunity fully.
15
The project entrusted to the trainee will always be related to advances in
Management pertaining to Marketing, Finance, HR, Operation & Supply Chain
Management, IT, Business Analytics etc. It will also be linked with one or more of
the activities of the plant/training centre. Often their personnel, from technical,
administration, finance or HRD, will also be involved in that Project. Try to get a
separate testimonial for your project work from one of the officials.
TRAINING METHODOLOGY: A FEW TIPS
A lot of mistakes can be avoided and improvement can be made if certain measures
are adopted before proceeding on the training and during the later phases.
BEFORE THE TRAINING
1. Read the instructions carefully in this training manual and follow them strictly to
avoid any complications of any nature.
2. Fill up the necessary forms and letters and Performa's provided in this manual.
3. Stick to the information supplied regarding the training site, confirmation etc. In
the event of any change of training site or any other matter, inform the Training
Officer of your institute immediately before proceeding on training.
4. The students are required to carry their identity cards, and two recent passport
size photographs for verifications, gate pass etc.
5. They are also required to carry and furnish their personal bio-data, bonds,
securities and clearance certificates issued by the police for various purposes of
training.
6. They should also ensure their accommodation etc. because normally training
centres do not provide hostel facilities.
DURING THE TRAINING
1. The student should reach the training centre well before the date of
commencement of the training. They should also intimate about the
commencement of training to Training Officer of your Institute as early as
possible or within two days of joining their training
2. They must be regular, punctual and well behaved. They should not leave the
training centre without the prior permission of the Training Supervisor.
3. They should maintain a daily diary to be checked and signed by the training
supervisor from time to time. If required they must prepare a daily / weekly
report and submit it to the supervisor.
4. They should take safety precautions as normally no compensation for any
accident is payable to the trainee. They should also abide by the rules and
regulations of the training organization.
5. While visiting the different sections of the training centre, they should collect
the practical / data. They should also inquire the reasons for any deviations
from the standard theoretical values. They may also collect information
about personnel working on the site/ field / job regarding their qualification,
experience etc. Remember that it will not be possible to revisit the training
centre to collect material or rebuild the training experience once the training
is over. All these data should be prominently included in the training Report.
They should also study relevant trade literature collected from site / office /
market. All these should be suitably incorporated in the training report.
16
6. At the end of the training they must clear their dues and other expenses
incurred by them at the training centre including the damages, if any. They
must also get a formal relieving certificate / no dues certificate before
leaving the centre.
7. Collect a certificate of training upon completion, which should indicate the
period of training, the nature of work involved during the training and the
performance of the student.
AFTER THE TRAINING
1. Always prepare the outline of the training report just 2 or 3 days before the
completion of the training. Upon completion put all the material together
and arrange them according to daily diary or the outline.
2. Consult your outline with training supervisor before leaving and also discuss
it with the teacher regarding important contents of the report. They will
furnish all necessary details, guidelines and literature, which will help you to
prepare the report.
3. Always follow the 6 step method described in this manual for writing your
training report. This is necessary to systematize and accelerate your work.
1. Always work with deadlines while writing chapters and finish them as
visualized. Do not make any last minute entries or contribution as it may not
be possible to revisit the training centre or recast the training experience.
2. Make good presentations of the report; neatly typed, with hardbound cover
containing all the required details. Often-in campus interviews or direct
interviews your training / project reports are evidence of your hard work,
intellectual interests and even temperament.
GENERAL GUIDELINES FOR TRAINING:
This consists of important areas on which a student should collect relevant
information while undergoing Summer Training Project in an organization:
Broad Areas-
1. Inputs- Raw Materials
2. Production Process
3. End Products and Specification
4. Organizational Structure
5. Financial setup
6. Sales and Marketing strategies
7. Plant Design
8. Materials Management system
9. Quality Control System
10. Management Information System
11. Utilities and Waste Management
17
12. Plant Economy
13. Human Resource Management
18
(Specimen of the certificate to be submitted with the training report)
CERTIFICATE
Ref. No.:
His/her performance and conduct during the training was found satisfactory/ good/ excellent.
Place : Signature
Date: (Official Seal)
NOTE: This certificate should be from an authentic officer not below the rank of Executive .
19
(Specimen of the title cover of the training report)
SUBMITTED BY
Name : _______________________________________
(In Capital Letters_
Institute Roll No. : _______________________________________
Session : _______________________________________
Training Period : _____________ to ____________ days ________
SUBMITTED TO
20
SUMMER TRAINING PROJECT EVALUATION FORM
Session ______________
Address _______________________________________________________
Duration of Training Period from _______ to __________ No. of Working Days _______
Dated : ______________
Note: A free and frank assessment of the Training experience would be helpful in improving the
Training Programme.
21
FEED BACK FORM
Class: ___________________________
Email: ___________________________
Dated : __________________
22
Major Lab (Functional Area I &Functional Area II)
Semester III (M-317 & M-318) & Semester IV (M-417 & M-418)
Course Objectives:
1. To give industry exposure to students by complementing traditional
classroom teaching/learning with focus on group activity, field work,
experiential learning, self-study projects, Industry Exposure.
2. To imbibe Research acumen in students thereby developing Inter-personal,
Analytical, Cross-Cultural and Entrepreneurial Skills to aid them in establishing
and managing their careers in chosen field of specialization.
Learning Outcomes:
1. Develop critical skills, practical knowledge and aptitude in the area or
specialization.
2. Demonstrate the ability to probe into real life problems through an analytical
approach.
3. Acquire skills specific to area of specialization in accordance with the
corporate requirements.
Guidelines:
The Lab work would comprise of total four Practical Component/Field based
assignments out of 12 Practical Component/Field based assignments of Dual
Majors opted by a student in III Semester and IV Semester. For example if a
student has opted for first major as Finance and second major as Marketing
then in course M-317 & M-318 the lab work would comprise of 02 Practical
Component/Field based assignments of Finance (two out of total of 06
projects in three papers opted in first major) and 02 Practical
Component/Field based assignments of Marketing (two out of total of 06
projects in three papers opted in second major). Similarly, in IV Semester in
course M-417 & M-418 the lab work would comprise of 02 Practical
Component/Field based assignments of Finance (two out of total of 06
projects in three papers opted in first major) and 02 Practical
Component/Field based assignments of Marketing (two out of total of 06
projects in three papers opted in second major). Thus, a student will work on
23
four Practical Component/Field based assignments in Semester –III and four
Practical Component/Field based assignments in Semester-IV.
In addition to it each student in the Major Lab-Functional Area I & II
(Semester III & IV) will also undertake hands on experience on any one
software pertaining to the functional area along with any one Book Review
related to the Functional Area as depicted in the table below:
Practical Component/Field Based Assignments (To select 02 out of
06 Proposed against the three papers opted by student in the
Functional Area I and Functional Area II respectively.)
Hands on practice on any one software.
Book Review (Any one).
The students shall work on the Major Lab-Functional Area I & II (Semester III
& IV) for the below mentioned Functional Areas as per the details enclosed
herewith.
S.No. Subjects Group
1 Financial Management Group A
2 Marketing Management Group B
3 Human Resource Management Group C
4 Operations and Supply Chain Management Group D
5 Information Systems Group E
6 Business Analytics Group F
There shall be regular class room interactions as per the number of hours
allotted to it.
The reports shall be prepared using word processor Viz., MS word, using
Times New Roman font sized 12, on a page layout of A4 size with 1” margin
on all sides and 1.5 line spacing. Each Major Lab-Functional Area I & II
(Semester III & IV) shall not exceed 60 pages.
In course M-317 & M-318 student will prepare a report and PowerPoint
Presentation of projects undertaken in each of dual majors i.e. two reports
(one report and presentation of first major opted by the student and one
report and presentation of second major opted by the student in III
Semester). The student will submit one hard copy and one soft copy of each
24
report in PDF file (Un-editable format) to the Institute on the date prescribed
by the Institute or one week before the commencement of the examination.
Similarly, in course M-417 & M-418 in IV Semester student will prepare a
report and PowerPoint Presentation of projects undertaken in each of dual
majors i.e. two reports (one report and presentation of first major opted by
the student and one report and presentation of second major opted by the
student in IV Semester). The student will submit one hard copy and one soft
copy of each report in PDF file (Un-editable format) to the Institute on the
date prescribed by the Institute or one week before the commencement of
the examination.
Major Lab-Functional Area I & II(Semester III & IV)carries 100 marks
consisting of 60 marks for internal evaluation by the internal examiner, 40
marks for external evaluation by external examiner through viva-voce
examination. The Major Lab-Functional Area I & II(Semester III & IV) will be
evaluated by two examiners (external and internal). The evaluation will
consist of (1) Report evaluation (2) Presentation and Viva Voce.
Course M-317 & M-318 carries 100 marks consisting of 60 marks for internal
evaluation by the internal faculty, 40 marks for external evaluation through
Presentation/Viva-voce examination.
Course M-417 & M-418 also carries 100 marks consisting of 60 marks for
internal evaluation by the internal faculty, 40 marks for external evaluation
through Presentation/Viva-voce examination.
It is mandatory that the student will make presentation in the presence of
faculty and students. The student is expected to answer to the queries and
questions raised in such a meeting.
Break-up: of components for evaluation of Major Lab Functional Area I &
Functional Area II (Semester III and IV) is as follows:
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Internal Evaluation Criteria
Total
Components Marks
Marks
Attendance 05
26
Course Title
Finance (Group A)
Semester III
S.No. Component
1. Practical Component/ Field Based Assignments
M-310 - SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Title/Activity 1. Develop a portfolio comprising five listed shares on
Indian stock Exchange considering the current market
scenario.
Following points should be kept in mind while designing
the portfolios
a) The choice of stocks should be based on detailed
analysis done on past performance of the
companies.
b) Portfolios have to be designed from the
perspective of two types investors who are
planning to exit in short run and who are planning
to stay in market for long run.
c) Describe the current scenario under which the
portfolio is being developed – Bullish or bearish.
d) Calculate the risk and return component based on
the observations made during the month.
2. Conduct a survey of 50 respondents through a
questionnaire to know their financial planning, investment
patterns in equity, debt and insurance products.
27
M-312-MARKETING OF FINANCIAL SERVICES
Title/Activity 1. Study and prepare report on marketing strategies
adopted by any three broking firms of India for selling
financial products and services.
2. Conduct a questionnaire-based survey of 50
respondents taking their feedback on their perception
towards banking, insurance or any financial services
companies and services offered by them.
M-313-CORPORATE TAXATION
Title/Activity 1.Study and prepare a report on tax planning of any three
firms with reference to their financial management
decisions for past three years.
2. Critically assess and prepare a report on the
effectiveness of GST collection since its launch.
M-314-BANKING AND FINANCE
Title/Activity 1. Prepare a report on electronic payment systems used
by the banking industry and online payment gateways.
2. Study and document different lines of credit offered by
the banks to retail customers in India.
2. Hands on Practice 1.R Software
Software 2.E-Views (Student version free download)
3.Money Bhai
4.Investar
5.Zoho Books (Trial Version)
3. Book Review Benjamin Graham(2013)The Intelligent Investor,
Harper Business
Morgan Housel ,The Psychology of
Money(2020),Jaico Publishing House
Saurabh Mukherjea(2018)Coffee Can Investing:
The Low Risk Road to Stupendous Wealth,
Portfolio
Books Recommended:
1. Prasanna Chandra Investment Analysis and Portfolio Management, Tata
McGraw Hill ,2017.
2. S. Kevin, Fundamentals of International Financial Management, PHI, EEE,
2012.
3. Dr. Vinod K Singhania & Dr Monica Singhania, Corporate Tax Planning and
Business tax Procedures, Taxmann Publication, Latest Edition
4. V.A. Avadhani Marketing of Financial Services, Himalaya Publishing House,
2013.
28
Course Title
Marketing (Group B)
Semester: III
S.No. Component
1. Practical Component/Field Based Assignments
M-321-RETAIL MANAGEMENT
Title/Activity 1. Visit a kirana store and a supermarket and
compare the following: a) store arrangement b)
Number of brands carried. c)pricing policies
(discount policy) d)service quality.
2. Visit a department store and evaluate the in-store
marketing effort .Which categories or brands seem
to be receiving the biggest in-store push? What
unique in-store merchandising efforts do you see?
29
M-322-SALES DISTRIBUTION AND LOGISTICS MANAGEMENT
Title/Activity 1. Interview three salesperson and write a brief
report about what they like and dislike about their
jobs, their salary, travelling allowances, sales
quotas, Territorial Plans, Reasons for choosing
career in Sales and Qualities required to be
successful in sales.
2. Identify Area sales manager of 5 different FMCG
companies. Follow the trail of each sales call, the
number of calls made and how and on which
activities he/she spends time. Research suggests
that about 50% of their total time is spend on
sales and services and rest time is spend on other
administrative functions. Make a list of these tasks
and the percent of time spent by each ASM in
completing each task. Also perform a comparative
analysis of distribution channel of these five FMCG
companies.
M-324-INDUSTRIAL MARKETING
Title/Activity 1. Conduct one week of Industry survey in the
context of B to B marketing by visiting minimum
five companies. Carefully study their Product
Development and promotion strategies . The data
collected can be analyzed using appropriate
statistical software and report the findings.
2. Identify one company predominantly in the industrial
marketplace from one of the following industries:
Manufacturing, general services, professional services,
information/ communications technology, media,
wholesaling, and financing.
For the selected company:
Briefly describe company’s industrial products and
services.
Identify at least one B2B customer of the company.
Evaluate the relationship between the company
and the customer.
30
Analyse the company’s customer value proposition
and competitive differentiation in the business
markets.;
Explain the differences between the marketing
practices of this company and those often adopted
by B2C companies.
2. Hands on 1. Hoot suite
Practice on 2. Racker RMS CRM.
any one 3. Digital Marketing Boot Camp
software 4. Zest
5. Oktopost
3. Book Review 1. Tony Treacy (2021), How to Become a Master of
(Any one) Persuasion: Establishing Value and Convincing Your Customers
of It, Business Expert Press
2. Paul Darley(2021), The Art of Relationship Sales, Smart
Business Network
3. Scott Miller, (2021), Marketing Mess to Brand Success: 30
Challenges to Transform Your Organization's Brand (and Your
Own)
Books Recommended:
1. George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated
Marketing Communications Perspective, 12th Edition, Tata McGraw Hill, 2021.
2. Swapna Pradhan, Retailing Management, McGrall Hill India publication, 2020.
3. Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford
University Press,2019.
4. Kevin Lane Keller, Vanitha Swaminathan, Strategic Brand Management. Building,
Measuring and Managing Brand Equity, 5th Global Edition, Pearson Education, 2020.
5. Heidi Taylor, B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting
Customer Engagement, First Edition, Kogan Page, 2017.
31
Course Title
Human Resource Management (Group C)
Semester: III
S. No. Component
1. Practical Component/ Field Based Assignments
M-330-TRAINING & DEVELOPMENT
Title/Activity 1. To plan, design, deliver, and evaluate an
original training program/module for any
organization of your choice.
Process:
1. Each student will select their own topic for
their training program/module.
2. Students shall conduct a needs assessment
for their proposed training program. This
should include both a person and a task
analysis. Make clear in the write-ups what
interview questions, questionnaires, etc. are
used.
3. Based on the needs assessment and any
assumptions students may need to make,
develop specific training objectives.
4. Develop a detailed Training Proposal (Project
Plan), which should include:
a. Title and brief description of the
program
b. Training objectives
c. Training methods to be used, and a
rationale (justification) for using
them, based on training theory
d. Proposed instructors, and the reason
for using them
e. A tentative training outline/lesson
32
plan
f. A tentative list and description of
training materials needed
g. An evaluation plan (including both
short- and long-term evaluation,
where appropriate)
M-332-MANPOWER PLANNING
Title/Activity 1. Visit any two organizations preferably IT or BPOS and
examine the employee referral policy as a source of
recruitment. Highlight the advantages and
disadvantages of the policy.
2. Identify and analyze the stages of planning human
resource requirements in any organization of your
choice.
33
M-333-COMPENSATION MANAGEMENT
Title/Activity 1. Briefly interview an employee in his or her 20s, 30s,
40s, 50s and 60s. Determine what motivates
employees from different generations and design
compensation plans for each generation that would
result in high performance.
2. Analyze the various employee benefits and reward
schemes offered at the senior level management in
any organization of your choice.
2. Hands on 1. Orange HR
Practice on 2. Fluida
any one 3. Freshteam
software 4. Homebase
5. HRLocker
3. Book Review 1. HR from the Outside In: Six Competencies for the Future
(Any one) of Human Resources Dave Ulrich, Jon Younger, Wayne
Brockbank, Mike Ulrich
2. HR Disrupted: It’s Time for Something Different Lucy
Adams
3. Belonging at Work: Everyday Actions You Can Take to
Cultivate an Inclusive Organization Rhodes Perry, MPA
Books Recommended:
1. Noe, R. A., & Kodwani, A. D. (2019). Employee training and development, 7e. McGraw-
Hill Education.
2. Mello, J. A. (2014). Strategic human resource management. Cengage Learning.
3. Dessler, G., & Varrkey, B. (2016). Human Resource Management, 15e. Pearson
Education India.
4. Milkovich, G. T., Newman, J. M., & Milkovich, C. (2020). Compensation. McGraw-Hill.
5. Pareek, U., & Rao, T. V. (2015). Designing and managing human resource systems.
Oxford and IBH publishing.
34
Course Title
Operations Management (Group D)
Semester III
SN Component
1. Practical Component/ Field Based Assignments
M-340 -MATERIALS MANAGEMENT SOFTWARE
Title/Activity 1. Study and prepare a chart for Vendor selection procedure
for any retail company(like Reliance Fresh) for supply of
FMCG items.
2. Prepare formats of different documents used in stores, like
bin card, Material issue note, material return note, item
inspection report & item warrantee record.
35
M-343-MANAGEMENT OF BPO ORGANIZATION
Title/Activity 1. Prepare a report for lost sales of a drinking water bottles
manufacturing companyfor its quality improvement by six
sigma approach and analyse problems byfishbone diagram.
2. Prepare a report for,how data are transferred and kept in
privacy in a BPO firm.
Books Recommended:
1. Buffa, E. S. (2007). Modern production management. Wiley.
2. Arnold, J. T., & Chapman, S. N. (2004). Introduction to materials
management. Pearson Education India.
3. Groover, M. P. (2016). Automation, production systems, and computer-
integrated manufacturing. Pearson Education India.
4. Besterfield, D. H., Besterfield-Michna, C., Besterfield-Sacre, M., Besterfield, G.
H., & Urdhwareshe, H. (2011). Total Quality Management: For Anna
University. Pearson Education India.
5. Kulkarni, S. (2008). Business Process Outsourcing. Jaico.
36
Course Title
Information Technology Management (Group E)
Semester: III
S.No. Component
1. Practical Component/ Field Based Assignments
SOFTWARE ENGINEERING
Title/Activity 1. Develop a mini project for designing backend using
software engineering techniques. Visit the company
to understand the problem, study the existing
system and present drawbacks of existing system
and scope of the proposed system. Identify users of
the system. Gather data requirements and functional
requirements. Identify Entities and their Attributes
and draw Entity Relationship Diagrams. Design the
database for the system.
2. Teams play a very important role in developing any
software project. Visit a company and find out
number and types of teams working on software
projects. Create an analytical report of a team that
studies the team potential, effectiveness,
commitment, function, and performance. Describe
the types of projects, type of team for each, and role
of each team member, prior performance record of
the team, software and hardware used in projects,
hierarchy of team management and communication
medium, etc.
37
E-BUSINESS
Title/Activity 1. In this project students are advised to study the
internet architecture and infrastructure adopted by
organization to sustain its e-Business. The
infrastructure would include hardware, software,
web-technologies and collaborative technologies. The
project report must include a detailed description of
the organizational infrastructure to support e-
business.
The students are also supposed to analyse the
Mission and Vision statement of the organization and
align it with recent e-Marketing strategies. The
project report should also include the impact of e-
Marketing over traditional marketing in terms of
growth trends, cost benefits, client reach and return
on investment.
2. Companies are selling their products and/or services
globally. The major challenges that are faced by the
organization are whether to standardize their product
offerings or services or to customize their product
offerings or services. This decision concerns
companies commencing to market their products in
the country as well as those already operating
internationally and considering expanding into
further markets.
In this project the students are advised to study the
contemporary issues faced by the organization for
standardization. The project report should include e-
Business risk, security concerns and impact of on-
demand delivery of products or services during
standardization.
STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY
Title/Activity 1. Choose an organization to design a long-term plan of
action to achieve particular enterprise goals which
are strongly related to environmental changes. Adopt
a strategy to make the enterprise respond according
to those changes. Explore information technology
strategies with forecasting features as well as
strategies for reducing uncertainty. Some of the
following tools may be used for creating strategies:
Information technologies that support the
strategy generation process.
Strategy modelling tools – current and ideal state
modelling.
Scenario development and evaluation systems.
Strategy mapping tools.
Strategy visualization tools.
Tools for strategic business modeling.
Strategic forecasting technologies.
38
2. Visit an organization of your area of interest to
monitor the environment in the organization and
register the recent changes that have taken in the
industry/organization and its environment. Develop
a strategy according to the industry and
environmental changes. Measure and evaluate the
effectiveness of the developed strategy and apply
strategy re-engineering algorithms if needed.
Following systems could be used accordingly:
Business performance measurement systems.
Strategic control systems.
Strategy evaluation and re-engineering systems.
39
Books Recommended:
1. Roger S Pressman, Bruce R Maxim, “Software Engineering: A Practitioner‟s
Approach”, 8th Edition, 2019.
2. Dave Chaffey, e-Business & e-Commerce Management: Strategy, Implementation,
Practice, Pearson Education, 5th Edition, 2013
3. Hanschke, Inge, “Strategic IT Management: A Toolkit for Enterprise Architecture
Management”, 1st edition, Springer publication, 2009.
4. William Stallings, “Cryptography and Network Security: Principles and Practice”, 8th
Edition, Pearson Education, 2018.
40
Course Title
Business Analytics (Group F)
Semester: III
S.No. Component
1. Practical Component/ Field Based Assignments
DATA SCIENCE & ANALYTICS
Title/Activity 1. Students will collect data online or offline from
an industry of any domain; identify the
requirement for making recommendation
system for selected domain. Use data mining
algorithms for providing recommendations
among different available options using
clustering algorithms. For example students
can try Movie recommendation.
2. Students will collect data from one company/
Industry. Identify the requirement and
variables for Exploratory Data Analysis. Find
potentially interesting, relevant patterns in the
data through the creation of different graphs
and plots that let you see relationships
between different attributes of the dataset.
For example, you can use tools histograms,
bar graphs, scatter plots and find outlier in the
given data.
41
DATA WAREHOUSING & MINING
Title/Activity 1. In this project, Students may use customer
level data of actual customer purchases offline
and online to perform classification on data
sets load each dataset into Weka and run
classification algorithm. Study the classifier
output. Extract if-then rules from the decision
tree generated by the classifier, observe the
confusion matrix. Load each dataset into
Weka and perform Naïve-bayes classification
and k-Nearest Neighbor classification.
Interpret the results obtained and compare
result.
2. Students will collect data from a company/
Industry. Identify the requirements and
variables to perform clustering of data sets.
Load each dataset into Weka and run simple
k-means clustering algorithm with different
values of k (number of desired clusters).
Study the clusters formed. Observe the sum
of squared errors and centroids, and derive
insights. Explore visualization features of
Weka to visualize the clusters. Derive
interesting insights and explain and also
explore other clustering techniques available
in Weka.
BIG DATA TECHNOLOGIES
Title/Activity 1. Visit any retail e-commerce office and collect
data about customers’ experiences, behavior,
demand and operational efficiency between
different channels i.e. Coordination between
inventory department and the production unit.
Analyze its demand prediction, optimize asset
utilization using big data tools.
2. Tourism is a large sector that provides the
livelihood for several people and can adversely
impact the economy of a country. Collect the
data from hotels, tour operators and create a
project by analyzing the behavior based on
decision making, perception, choice of
destination and level of satisfaction using big
data tools.
42
BLOCKCHAIN TECHNOLOGIES
Title/Activity 1. Over a million documents are share over the
internet every single hour. In this superfast
world there are various ways to share
documents easily and securely over the web.
Also at the same time there is always a risk of
document tampering. To solve these issues
the students are supposed to visit corporates
which deal in document apostille. This may
include sender verification, receiver
verification and document validation and then
study a smart android based document
sharing system over blockchain technology
that ensures easy document sharing along
with authenticity and reliability of a tamper
proof system.
2. Tenders or contracts are generally used by
companies to procure goods or services.
Wrongful tender management leads to huge
losses in case of faulty practices. This includes
favouring of contractors, improper record
maintenance, lack of transparency, hacking,
data modification and other issues. To ensure
the complete tender management process is
secure and efficient the students are
supposed to visit such companies, and then
identify how the use of blockchain technology
solves tender management issues.
2. Hands on Practice 1. SPSS
on any one 2. R-programming Tools
software 3. Hadoop
4. MS-Excel
5. Data Melt
3. Book Review 1. The Real Business of Blockchain: How Leaders Can
(Any one) Create Value in a New Digital Age Hardcover – 20
November 2019 by David Furlonger (Author),
Christophe Uzureau, Publisher: Harvard Business
Review Press, 20 November 2019, Hardcover: 272
pages
2. Financial Services Revolution: How Blockchain is
Transforming Money, Markets, and Banking
(Blockchain Research Institute Enterprise) Hardcover
– 5 February 2020, Publisher: Barlow Publishing, 5
February 2020, Hardcover: 408 pages
3. The Art of Statistics: Learning from Data (Pelican
Books) Paperback – 27 February 2020
4. by David Spiegelhalter, Publisher: Pelican 27 February
2020, Paperback: 448 pages
43
Books Recommended:
1. Foster Provost & Tom Fawcett, “ Data Science for Business”, O’ Reilly, 2013
2. Jiawei Han and Micheline Kamber, Data Mining Concepts and Techniques, Third Edition,
Elsevier, 2012.
3. Arshdeep Bahga, Vijay Madisetti, “Big Data Analytics: A Hands-On Approach”, VPT, 2018
4. Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller and Steven Goldfeder,
“ Bitcoin and Cryptocurrency Technologies: A Comprehensive Introduction”, Princeton
University Press, 2016.
45
Book Review: Darren Hardy (2021). The Compound Effect, Manjul
(Any one) Publishing House, Macmillan.
Greg McKeown, (2021). Essentialism: The
Disciplined Pursuit of Less, Virgin Books.
Scott H. Young (2019).Ultralearning: Accelerate
Your Career, Master Hard Skills and Outsmart the
Competition, HarperCollins
Books Recommended:
1. Stephen. R. Covey (2015). The 7 Habits of Highly Effective People by Simon
and Schuster India; 2011th edition
2. Brain Tracy(2018). Eat That Frog!: 21 Great Ways to Stop Procrastinating and
Get More Done in Less Time, Berrett Koehler Publishers
3. Rachel DeAlto (2021). Relatable: How to Connect with Anyone, Anywhere
Total
Components Marks
Marks
Attendance 05
46
Finance (Group A)
47
M-310-SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Section A
UNIT COURSE DESCRIPTION SESSIONS
48
UNIT Technical Analysis -Concept, Types of Charts and 3
VIII formations in charts, Inferences of Charts. Application of
Technical Analysis in India.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Computation of risk and return of individual securities and portfolio of securities
Understanding Major Stock market indices in India
EIC analysis of any 3 listed companies on Indian Stock Markets and prepare a
report of it.
Understand Technical charts of any two companies each of any 2 sectors of choice
using real time data.
Empirical validation of CAPM and Markowitz theory of any two sectors.
BOOKS RECOMMENDED
1. Prasanna Chandra Investment Analysis And Portfolio Management, Tata
McGraw Hill ,2017.
2. Kevin, S., Security Analysis and portfolio Management, PHI Learning, 2015
3. P. Pandian Security analysis and Portfolio Management, Vikas Publishing,
House, 2012
4. Fischer and Jordon, Security analysis and Portfolio Management, Pearson ,2018
5. Prasanna Chandra, Behavioural Finance, Tata McGraw Hill , Second Edition
6. Sharpe F William, Alexander J Gordon and Baily V Jeffery, Fundamentals of
Investments, PHI Learning Private Ltd, 2017.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Finance, Wiley Online Library
2. The Review of Financial Studies, Oxford Academic
3. Journal of Financial Economics, Elsevier
4. Journal of financial and Quantitative analysis ,Cambridge University Press
49
M-311-INTERNATIONAL FINANCIAL MANAGEMENT
Section- A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to International Financial 2
Management: Concept, Institutional framework in
IFM. Recent trends and challenges in international
Finance, Evolution of International Monetary System.
UNIT II Exchange rate regimes: Different exchange rate 2
regimes. Exchange rate mechanism. International
PaymentsGateway, Exchange Risk Management –
hedging
UNIT III International investment strategies: FDI and 3
portfolio investment. International Financing sources
and cost of foreign Borrowings. Cross currency
management.
UNIT IV Balance of payments: Concept, items, types of 3
transactions, types of accounts and significance of
BOPs: Disequilibrium in BOPs: its types. Remedial
measures for correcting disequilibrium in BOPs –J
curve effect.
UNIT V International financial market instruments: 4
ADRs, GDRs, Foreign bonds, euro bonds, floating rate
notes, Global bonds, convertible bonds, short- and
medium-term instruments – Euro notes, euro
commercial papers, medium term euro notes.
UNIT VI Foreign Exchange Rate: Meaning, types and 4
determinants of foreign exchange rate, Spot market
and Forward Market. The Real Exchange Rate, Real
Effective Exchange Rate (REER) Cross Rates.
50
UNIT VII Exchange Rate Determination: The Purchasing 3
Power parity (PPP) Theory, The absolute form and the
relative form, The Fisher Effect (FE) Theory (open and
closed proposition), Interest Rate parity Theory. The
Balance of Payments Theory.
UNIT Global Financial Markets: Recent developments 3
VIII and Challenges. Global foreign Exchange Markets:
characteristics & recent trends, Flow of International
Currency and Role of Institutions.
Section B
At least one case study/problem from each unit. Questions will be
case/inferences/application based.
PRACTICAL COMPONENT
Study practical implication of PPP Theory on exchange rate of any two countries
with a time range of 10 years.
Determine forward rate of Rupee-USD on the basis of spot rate using Interest Rate
Parity Theory
Determine direct and indirect quotes between two currencies.
Conduct an empirical study of J-Curve effect of any country experiencing a BOP
deficit.
Formulate strategy for hedging currency using forward contracts.
BOOKS RECOMMENDED
1. P.G Apte, International Financial Management, McGraw-Hill Education, 8th
edition, 2020.
2. Alan Sharpio, Paul Hanouna, Multinational Financial Management. John Wiley
Publication. 11th Edition 2019.
3. Cheol Eun and Bruce Resnick and TuugiChuluun, International Financial
Management, McGraw Hill, 9th Edition 2021.
4. S. Kevin, Fundamentals of International Financial Management, PHI, EEE, 2012.
5. Vyuptakesh Sharan, International Financial Management, PHI, EEE, Sixth
Edition, 2012.
6. Levi Maurice D., International Finance, Routledge, fifth edition.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of International Financial Management & Accounting, Wiley.
2. Journal of International Money and Finance, Elsevier.
3. International Review of Financial Analysis, ScienceDirect.
4. International Finance, Wiley Online Library.
51
M-312 MARKETING OF FINANCIAL SERVICES
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Financial services- Concepts, Types of financial services 2
,Regulatory Framework of Financial Services in India.
UNIT II Banking Services: Commercial. Development, 3
Investment and International banking – issues, trends and
challenges, Marketing of Banking Services and Insurance
companies
UNIT III Marketing of Financial Services: Marketing Mix of 3
Financial Services, Financial Products development
strategies, Analyzing Marketing Strategies adopted by
selected Banks & other financial service providers , Ethical
Issues in Marketing of Financial Services.
UNIT IV Branding in Financial Services Sector: Target 4
Marketing & Customer Retention, Significance of Financial
Brands, Targeting and positioning strategies, Impact of
Branding on customer perception towards financial service
providers, creation of a financial brand.
UNIT V Merchant Banking: Overview, Nature, functions, scope 2
and regulation.
UNIT VI Credit Rating 3
Meaning, functions and benefits. Credit Rating Agencies in
India- CRISIL, ICRA and CARE, Global Credit Rating
Agencies- Moody’s and Standard & Poor’s, Major Factors
considered while determining the rating profile of a
Security. Credit Rating- Regulatory Framework in India,
Credit Rating for Debentures and IPO Grading, Limitations
of Rating
52
UNIT VII Lease financing: Industry, Size and scope, evaluation of 3
lease transaction, Factoring and Forfaiting.
Securitization: Introduction, Mechanism and process of
Securitization, Asset Reconstruction Companies,
Participants in securitization and their role.
UNIT VIII Mutual Funds: Introduction, Types of Mutual Fund 4
Schemes- Functional Classification, Portfolio Classification,
Investment Classification, Benefits of Mutual Funds,
Managing Mutual Funds in India- The Sponsor, The
Trustees, The Custodians, Asset Management Company.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Study of any merchant banker in appraisal of projects, designing capital structure
and instruments.
Study of financial evaluation of any mutual fund.
Prepare a Financial Plan for a Person / Manager / Entrepreneur / Director / CEO of
a Company / Bank / Insurance Agent, considering his / her current expense level,
future needs of family, retirement age and contingency funds.
Students can study the procedure for opening a Savings account and a Current
Account.
Students can study the Credit card and debit card procedure and account
statements.
BOOKS RECOMMENDED
1. Khan M.Y., Financial Services, Tata McGraw Hill, 10th Edition
2. Avadhani, V. K., 2018. Marketing of Financial Services, 3rd Ed., Pearson
Education, India, ISBN: 978935142261-7
3. Siddaiah, Financial Services, Pearson Education India, 1st Edition
4. Avadhani V.A. Marketing of Financial Services, Himalaya Publishing House,
2013
5. Pathak V. Bharati., Indian Financial System, Pearson Education, 5th Edition.
6. Padmalatha& Justin Paul, Management of Banking and financial services,
Pearson Education, 4th Edition
7. Anthony Saunders & Marcia Millon Cornett, Financial Markets and Institutions,
McGraw Hill, 6th Edition.
8. Rajesh Kothari , Financial Services in India-Concept and Application, Sage
Publications, 2010
LIST OF JOURNALS/ PERIODICALS/ MAGAZINES/ NEWSPAPERS
1. Journal of Financial Services Research, Springer.
2. Journal of Financial Services Marketing, Palgrave, Macmillan.
3. Journal of Banking & Finance, Elsevier.
4. International Journal of Financial Services Management, Inderscience Publishers.
53
M-313-CORPORATE TAXATION
OBJECTIVES 1. To understand the various direct and indirect taxes and their
implications
2. To equip students with the ability to apply corporate tax
provisions and financial planning tools to corporate world.
3. To enable students to plan and compute the direct and indirect
taxes.
LEARNING 1. Analyzing tax provisions, financial planning & tax management
OUTCOMES in India
2. Providing necessary inputs to the students for handling real life
business problems efficiently using appropriate concepts of
taxation laws.
3. Assessing the recent developments in tax structure in India.
4. Understanding the compliance requirements related to GST,
wealth tax, capital gains & taxation.
Section A
54
UNIT VI Treatment of Losses and Unabsorbed items: Set 4
Off and Carry Forward of Losses. Tax planning in the
context of Merger, Amalgamation, Demerger and
Employees Remuneration.
Penalties and Prosecution, Appeals and Revisions
UNIT VII Wealth Tax: Charge and scope, Assets – Deemed 2
Assets and Exempted Assets; Valuation of Assets,
Computation of Net Wealth.
UNIT VIII GST: General framework of different Acts related to 3
GST, Basic Concepts, Levy and Collection.
Supply – Characteristics, Nature and Place of Supply;
Time of Supply, Value of Supply
Input Tax Credit, Reverse Charge Mechanism,
Composition Scheme, Anti-profiteering Measures.
Trends in Tax Management: Faceless, Use of Artificial
Intelligence in Tax Management, Retrospective tax.
Section - B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Presentation should be assigned in the class to the students on any of the topic
given in the syllabus.
Students should conduct an interview with Tax Practioner or Chartered Accountant
for gathering information over the challenges faced in filing tax returns and same
should be presented in the class.
Students should be asked to visit the website of Income Tax Department and an
assignment should be prepared on information disclosed on the website and its
practical application.
Students should collect data by administering a questionnaire on ‘Tax Planning
Tools’ availed by individual tax payers in India.
Students should do - Computation of total income and tax for individual (Salary
only), - Computation of service tax, Exercise duty and VAT, - Tax planning for
individual & Corporate houses
BOOKS RECOMMENDED
1. Datey. V.S,Indirect-Taxes-Law-and-Practice, 42nd-Edition
2. Dr. Vinod K Singhania & Dr Monica Singhania, Corporate Tax Planning and
Business tax Procedures, Taxmann Publication, Latest Edition
3. Girish Ahuja & Ravi Gupta, Direct Tax Laws & Practices, Bharat Law House,
Latest Edition
4. Dr. Vinod K. Singhania &Dr. Monica Singhania, Corporate Tax Planning &
Business Tax Procedures with Case Studies, 20th Edition.
5. Paolo M Panteghini, Corporate Taxation in a dynamic world, Springer, Latest
Edition
6. Lakhotia, R. N., Corporate Tax Planning.
55
LIST OF JOURNALS/ PERIODICALS/ MAGAZINES/ NEWSPAPERS
1. Journal of International Accounting, Auditing and Taxation, Elsevier.
2. Journal of Taxation, Thomson Reuters.
3. Journal of Indian Taxation, Journal Press, India.
4. Journal of Accounting and Taxation, Academic Journals.
56
M-314 BANKING AND FINANCE
Section- A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: meaning, evolution and types of 3
banks. Role and functions of Banks: Regulatory
provisions / enactments governing banks; Securities
for Bank Advances: Different forms of securities and
precautions taken by Banks in accepting these
securities.
UNIT II Banker-Customer Relations- KYC guidelines - 4
Different deposit products - Mandate and Power of
Attorney, Banker’s Lien, right of set off - garnishee
order, attachment order etc. Payment of collection of
cheque - duties and responsibilities of paying and
collecting banker - protection available to them under
NI Act - Endorsements, forged instruments -bouncing
of cheques and their implications.
UNIT III Documentation procedure in banking system: 4
Stamping of documents; Securities: different modes of
charging, types of collaterals and their characteristics;
Priority sector lending: targets, issues, problems; New
products and services, Credit cards / Home loans
/personal loans / consumer loans - Ancillary Services -
Remittances, Safe Deposit Lockers.
UNIT IV Banking and Non-banking institutions – 4
Scheduled commercial banks, NBFCs, regional rural
banks, reforms in the banking sector, priority sector
lending, Cooperative banking – Urban cooperative
banks, Rural cooperative banks, Central cooperative
banks, Primary Agriculture Credit Societies
UNIT V Management of Non-performing Assets by 2
Banks – Introduction, Tools of managing NPAs, Risk
management in Indian banks.
57
UNIT VI Microfinance – Concept,Micro financial institutions, 3
small finance banks, Micro credit, self-help groups,
Rural credit and finance, financial inclusion, small
finance banks.
UNIT VII Guarantees: Contract of Guarantee and contract of 2
indemnity, Guarantee as Banker's Security. Banker
Customer Relationship; Contemporary Issues in
Banking: NPA and Capital Adequacy in Indian Banks.
UNIT E-Banking- Core Banking, Electronic products, 2
VIII electronic payment system, Online Banking, Electronic
fund transfer system: RTGS, NEFT & SWIFT etc;
Information Technology: Current trends and global
developments- Crypto Currency, Fintech, Financial
Literacy, Alternate Financial Channels, Online Payment
gateways.
Section B
At least one case study/problem from each unit. Question swill be
case/inferences/application based.
PRACTICALCOMPONENT
Study any bank’s stamping process and document it.
Study online banking portals of a private bank and a public sector bank and
compare online services and features offered. Prepare a comparison report.
Conduct a survey of 50 respondents of underprivileged class to assess impact of
financial inclusion in their lives.
Prepare a report on management of NPAs by public sector bank for past five years.
Study and document risk management by a private sector bank and a public sector
bank.
BOOKS RECOMMENDED
1. Principles & Practices of Banking - By Indian Institute of Banking & Finance -
Macmillan Publication,2020.
2. Bharti V. Pathak, The Indian Financial System, Third Edition, Pearson, 2011.
3. K.P.M. Sundharam, PN Varshney, Banking Theory Law & Practice, Sultan Chand &
Sons, New Delhi,2018.
4. Nigam, B.M.L., Banking Law and Practice, Konark Publishers, Delhi, 2019.
5. S.V. Vasudevan, Theory of Banking - S.Chand & Company Ltd., New Delhi, 2018.
6. M.Y. Khan, Indian Financial System, Tata McGraw Hill Education, 7th Edition,
2012.
7. Vasant C. Joshi, Managing Indian Banks- The Challenges Ahead, Sage
Publications, 2009
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Banking and Finance, Elsevier.
2. Journal of Banking and Financial Technology, Springer.
3. Annals of Finance, Springer.
4. International Journal of Banking, Accounting and Finance, Inderscience Publishers.
58
Marketing (Group B)
59
M-320-INTEGRATED MARKETING COMMUNICATION
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Overview of marketing communication, 2
Role of I.M.C. in marketing process, Factors affecting the
marketing communication mix, Integrated Marketing
Communication tools, Models of consumer responses.
UNIT II Advertising: Objectives of Advertising, Role of Advertising 2
in the Marketing Process, Types of Advertising, Advertising
Planning, Source, Message and selection of advertising
channel, factors, Communication response hierarchy-
A.I.D.A. model, Hierarchy of effect model, Innovation
adoption model, Information Processing Model.
UNIT III Advertising Budgeting and Advertising agency: 2
Advertising budgeting methods, Advertising Agency,
functions and types, Departmentalization and
remuneration, Criteria for selecting the agencies, client-
agency relationship, DAGMAR approach for setting ad
objectives.
UNIT IV Creative Strategy: Creativity in advertising, Creative 3
Process, Creative Strategy-Appeals and execution Styles,
Advertising Copywriting, copy principles for print
advertising and broadcast copy, Advertising art-Layout-
Functions and Types.
60
Media planning & Scheduling: Overview of Media
UNIT V 3
Planning, Establishing Media objectives, Evaluation of Media
mix -print, Broadcast (T.V. & Radio), Cinema, Outdoor,
Direct Mail and Social Media, Developing and Implementing
Media strategies, Media Scheduling.
UNIT VI Sales-Promotion, Direct Marketing, Personal 3
Selling: Sales-promotion objectives, Consumer-oriented
sales promotion tools, Trade-oriented sales promotion
tools, Designing the sales promotion program. Direct
Marketing objectives, benefits and elements. Personal
Selling objectives, strategy and process.
UNIT VII Event Marketing & Public Relations: Public Relations, 4
Interactive Marketing, Key elements of Event and
Sponsorships, Promotion and Pricing, Concepts of
promotion and pricing in events. Public relations meaning,
objectives, tools of public relations. Interactive Marketing
and Social media Marketing -Meaning, Components.
UNIT Monitoring, Evaluation and control: Measuring the 5
VIII effectiveness of the Promotional Program Evaluating the
social, ethical and economic aspects of advertising and
promotion.
Section B
At Least one Case Study from each Unit. Questions will be
case/inferences/application based.
PRACTICALCOMPONENT
Visit a retail chain and make a note of the sales promotion schemes used by the
marketer. Then, explore retail outlets of other chains and find out the different
sales promotion schemes used by other companies. Make a comparative analysis
of the various common sales promotion schemes used and the differences
between the same. Also, try to find out the broad sales promotion plans for
various categories of products on offer in these retail chains.
Visit an Advertising Agency in your location and study its major functions and
departments. Also study any two of their recent advertising campaigns.
Create a poster twitter advertisement for encouraging people to Quit smoking.
Assume that you are the marketing communications manager for a brand of paper
towels. Discuss how the low-involvement hierarchy could be of value in developing
an advertising and promotion strategy for this brand.
Watch at least five T.V.C.s pertaining to different products, aired on different
channels and covering different days. Answer the following questions for each of
them:
o What was the central message? What is the benefit of using the product?
o Was the opening shot grabbing? Why?
o Was there enough attention given to the product, or did the story take
over? Was the product visible enough in terms of time or proximity to the
camera?
61
o Was the closing shot concluding? Did it show the product?
o Did the product leave an impact on you? Why? Justify your answer.
BOOKS RECOMMENDED
1. Belch, G. E., & Belch, M. A. (2021). An integrated marketing communications
perspective. Advertising and Promotion, 12th Edition, Tata McGraw Hill.
2. Juska, J. M. (2021). Integrated marketing communication: advertising and
promotion in a digital world. Routledge, 2nd edition.
3. Kumar, S. R. & Krishnamurthy (2020). Advertising, Brands and Consumer
Behaviour: The Indian Context, Sage Publications Pvt. Ltd.
4. Clow, K. E. (2018). Integrated advertising, promotion, and marketing
communications. Pearson Education India.
5. Shah, K., & D'Souza, A. (2016). Advertising & Promotions an I.M.C. Perspective.
Tata McGraw Hill.
6. Jain, S. & Jethwaney, J (2012). Advertising Management, Oxford University Press
India; 2nd edition.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Advertising Research, The Advertising Research Foundation
2. Journal of Advertising, Taylor & Francis.
3. Journal of Marketing Communications, Taylor & Francis.
4. Journal of Advertising, American Academy of Advertising.
62
M-321- RETAIL MANAGEMENT
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Overview of Retailing: Evolution of Indian Retail
2
Industry, Importance of Retailing, Retail Organisation
and Retail Formats.
UNIT II
Research in Retailing and Retail Customer: Retail 3
Research – importance and scope, Shopping Behavior of
retail customers. Retail Buying Process.
UNIT III
Store Location and Merchandise Management: 4
Retail Store Location Strategies, Store Design and
Layout, Visual Merchandising and Atmospherics, Types of
Layouts, Visual Merchandising - Role of Visual
Merchandise, Visual Merchandising, Techniques- idea-
oriented presentation, style presentation, colour
presentation, price lining, vertical merchandising,
tonnage merchandising, fixtures. Exteriors, Interiors.
UNIT IV Marketing Strategies for Retailing: Retail market
3
Strategies, Retail Marketing-Mix Strategies, Retail Pricing
strategies, Retail Promotion Mix.
UNIT V Managing Retail Business:
4
Customer relationship management, Overview of Human
Resource Management in Retail Organisation and Retail.
UNIT VI Store Management:
3
Responsibilities of Store Manager, Problem at Retail
Centers, Store Record and Accounting System–E.D.I. and
barcoding, Material Handling in Stores.
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UNIT VII Emergence of Organized Retailing: Organized
3
Retailing and Online Retailing in India, Retailing in rural
India, FDI in retailing, Role of I.T. in retailing.
UNIT VIII Franchising: Franchising in India, Types of Franchising
2
Agreements, Strengths and Weaknesses of Franchising,
Key Franchising Agreements in India.
Section B
At Least one Case Study from each Unit. Questions will be
case/inferences/application based.
PRACTICALCOMPONENT
Interview a retail salesperson and write a brief report about what they like and
dislike about their jobs, salary, store management, sales quotas, why they chose
a sales career, and what it takes to succeed in the sales profession.
Visit a Kirana store and a supermarket and compare the following: a) store
arrangement b) Number of brands carried c) pricing policies (discount policy) d)
service equality e) retail sales personnel behaviour.
Visit any modern retail format (Department store, hypermarket, mall, etc.) and
study operational dimensions of retailing, location strategies, pricing policy,
visual merchandising and other facilities.
Take a trip to a supermarket. Observe the number of private labels and assess
the categories in which you think private labels might be successful and why?
Study any one franchisee model in India like Domino's, McDonald's, Pizza hut,
K.F.C. etc. and make a presentation in the class.
BOOKS RECOMMENDED
1. Pradhan, S. (2020). Retailing Management, Mc Graw Hill India publication.
2. Berman, B., Evans, B. , Chatterjee, P.(2018). Retail Management, Pearson
Publication.
3. Gibson (2017). Retail Management, Pearson publication.
4. Seshanna, S. (2017). Retail Management, Mc Graw Hill India publication.
5. Chetan Bajaj, C., Tuli, R. & Srivastava,N. (2016). Retail Management, Oxford
University Press.
6. Chaudhary , P. (2016). Retail Marketing in the Modern Age, Sage
Publications Pvt. Ltd.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Retailing, Elsevier
2. Journal of Marketing American Marketing Association
3. International Journal of Retail & Distribution Management, Emerald
Publishing
4. Journal of Business & Retail Management Research, Scimago Journals
64
M-322- SALES DISTRIBUTION AND LOGISTICS MANAGEMENT
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Sales Management, Process, Role of Sales 2
Manager and Salesmanship, Process of Personal Selling.
Buyer Seller Dyad.
65
UNIT VII Distribution Channel Management: Channel Design and 2
Planning, Managing Marketing Channels, Evaluation of
Channel Performance.
Section B
At Least one Case Study from each Unit. Questions will be
case/inferences/application based.
PRACTICALCOMPONENT
Interview a salesperson and write a brief report about what they like and dislike
about their jobs, salary, travelling allowances and sales quotas.
Identify any FMCG product and study how the Sales & Distribution activity operates in
the market. To do this assignment, the groups will visit the local wholesale & retail
markets where that product is sold; chart the complete flow backwards and forward
as relevant for geographical area; study all elements affecting distribution.
Identify a consumer durable company and map the company's sales structure and the
sales force deployed to cover the markets, including details of their territorial
alignment, beat plan, and reporting norms.
Ask your friends if they would buy certain goods like groceries, vegetables, socks,
mobile, pens etc., from the roadside vendor as against a regular shop. Group the
products into low risk and high-risk ones. Does this buying behaviour also depend on
the personality of the individual doing the buying? Or the one doing the selling?
Students can make a presentation on any product or the services of their choice,
covering selling strategies and one-day work exposure of merchandising in any big
retail outlet of respective places where institute is operating.
BOOKS RECOMMENDED
1. Panda, T.K. & Sahadev, S. (2019). Sales and Distribution Management, Oxford
University Press.
2. Malik, R. & Deshwal, R. (2019). Sales And Distribution Management, J.S.R.
Publishing House.
3. Richard, R.S. & Cundiff, E.W. (2017). Sales and Distribution Management,
Pearson India.
4. Havaldar K.K. & Cavale, V.M. (2017). Sales and Distribution Management, Mc
Graw Hill Publication.
5. Mathur U. C, (2012). Sales And Distribution Management, New Age
International (P) Ltd Publishers.
6. Venugopal, P. (2008). Sales and Distribution Management: An Indian
Perspective, Sage Publications Pvt. Ltd.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International Journal of Retail & Distribution Management, Emerald Publishing
2. Journal of Marketing, Sage Journals
3. Journal of Personal Selling and Sales Management, Scimago Journals
4. Journal of Purchasing and Supply Management, Elsevier.
66
M-323-PRODUCT & BRAND MANAGEMENT
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Setting Product Strategy: Marketing Mix and Product
4
Strategy – Integrated Approach, Levels of a Product, Product
Characteristics and Classifications, Product-Mix Decisions,
Product-Line Analysis, Product-Mix Pricing, Packaging and
Labeling Decisions.
UNIT II
Introducing New Market Offerings and Managing 3
Product Life Cycle: Product Manager's role in organisation,
Managing Product Life-Cycle- Concept and Marketing Strategies,
Types of New Products, Management of New Product
Development Process, The Consumer-Adoption Process.
UNIT III
Brand Management: Concept of a brand, Selecting Brand 2
Elements, Advantages and disadvantages of Branding, Strategic
Brand Management Process.
UNIT IV Brand Resonance and Brand Positioning: Concept of Brand
2
Positioning, Identifying Points-of-Difference and Points-of-Parity,
Straddle Positioning, Brand Positioning Strategies, Defining and
Designing Brand Mantras, Steps in building a strong Brand, The
Brand Value Chain.
UNIT V Brand Identity, Image and Personality: Brand Identity-
3
concept and essence, designing brand identity - Kapferer's Brand
Identity Prism, Aaker Brand Identity Framework, Brand Image
Definition, Factors building Brand Image, Concept of Brand
Personality, Dimensions of Brand Personality, Building Brand
Personality.
67
UNIT VI Understanding Brand Equity and Brand Valuation:
3
Brand Equity – Definition and Significance, Sources of Brand
Equity, Behaviour-based Brand Valuation Models-(Aaker's Brand
Valuation Model, Keller's Model of Brand Valuation) Customer-
Based Brand Equity, Young and Rubicam's Model of Brand
Valuation, Composite Brand Valuation Models-Interbrand
Valuation Model, Measuring brand equity-Cost Based Method,
Price Based Method, Customer-based Method.
UNIT VII Managing Brands Over Time and over Geographic
3
Boundaries: Brand Extension- Meaning, Types, Need,
Advantages & Disadvantages, Reinforcing and revitalising brands-
Concept and strategies, Advantages and disadvantages of Global
Marketing Programs, Global Brand Strategy.
UNIT VIII Emerging Trends in Brand Management: Managing Brand
4
Experience- Experiential Branding, Web Branding, Challenges for
managing Digital Brands, Success Factors for Digital Branding.
Section B
At Least one Case Study from each Unit. Questions will be
case/inferences/application based.
PRACTICAL COMPONENT
Make a list of ten of your favourite brands and evaluate reasons that have
positively contributed towards their likeability.
Visit a supermarket and assess the brand elements in various brands of soaps,
chocolates, tea, biscuits and other products.
Study your favourite brand and evaluate its brand revitalization strategies.
Pick a multiproduct company and as completely as possible analyse its brand
portfolio and brand extensions.
Pick an FMCG brand, a consumer durable and a service brand and attempt to
identify its sources of brand equity. Assess their level of brand awareness and the
strength, favorability and uniqueness of their associations.
Consider some FMCG and Consumer Durable companies like P&G, H.U.L., Dabur,
Tata Motors, Samsung, etc. and analyse their brand-building strategies in Indian
context.
68
BOOKS RECOMMENDED
1. Keller, K.L., Swaminathan, V., (2020). Strategic Brand Management. Building,
Measuring and Managing Brand Equity, 5th Global Edition, Pearson Education.
2. Minsky, L., Geva, I., (2019). Global Brand Management: A Guide to Developing,
Building & Managing an International Brand First Edition, Kogan Page.
3. Miller, D. (2018). Building a Story Brand: Clarify Your Message So Customers
Will Listen, Harper Collins.
4. Lehmann, D., Russell W. (2017). Product Management, Fourth Edition, Mc Graw
Hill Education.
5. Panda, T.K. (2016). Product and Brand Management, Oxford University Press,
First Edition.
6. Dutta, K. (2012). Brand Management- Principles and Practices, First Edition,
Oxford University Press.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Product & Brand Management, Emerald Publishing.
2. Journal of Product Innovation Management, Wiley-Blackwell Publishing
3. Journal of Marketing, SAGE Publications.
4. Journal of Brand Management, Palgrave Macmillan
69
M-324- INDUSTRIAL MARKETING
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Dimensions of Industrial Marketing: Meaning and
3
Scope of Industrial Marketing, Characteristics of
Industrial Marketing, Comparison between Business and
Consumer Marketing, Economics of Industrial Marketing
demand – The Resellers Market – The Industrial
Marketing Concept, Types of Industrial Markets,
Classifying Industrial Products, Organizational
Procurement System Characteristics.
UNIT II
Industrial Buying and Buying Behaviour: Factors 3
affecting industrial buying decisions, Industrial Buying
Behavior, Buying centre Process and factors, roles in
buying process, structural dimensions, individual factors,
Buying objectives, Business Buying process.
UNIT III
Market Segmentation, Targeting and Positioning: 2
Market Segmentation, requirements for effective
segmentation, benefits of market segmentation,
segmentation variables, Market Targeting, Differentiation,
Positioning Strategies.
UNIT IV Formulating Product & Service Strategy: Developing
2
Product Strategy, Analysing Industrial Product Life Cycle,
New Product Development, Business Service Marketing:
Characteristics, Service Marketing mix, Service marketing
strategy.
UNIT V Formulating Channel Strategy: Industrial Distributor,
4
Types of Distribution, Channel Systems, factors
influencing Channel design, Channel Logistics-
70
Components of Logistics, Significance of Logistics, B2B
logistical services, Supply Chain Management.
UNIT VI Pricing Strategies: Characteristics of industrial prices,
3
factors affecting Pricing Decisions, pricing objectives,
methods, Pricing Strategies, Competitive Bidding, Leasing.
UNIT VII Industrial Marketing Communication:
4
Communication Mix, Major decisions in Industrial
Marketing Communication, Advertising in Industrial
Markets, Message Formulation, policies, media, budgetary
support, evaluation of advertising, sales Promotion in
Industrial Markets, trade shows and exhibitions, Managing
the Industrial Sales Force, Personal Selling Process.
UNIT VIII Recent trends in Industrial Marketing: Partnering/
3
Relationship Marketing, Account-based Marketing, A.I.
Powered Marketing, Digital Marketing.
SectionB
At Least one Case Study from each Unit. Questions will be
case/inferences/application based.
PRACTICAL COMPONENT
Conduct one week of Industry survey in the context of Industrial marketing by
visiting minimum four companies. The data collected can be analysed using
appropriate statistical software and report the findings.
Choose two B2B firms and carefully study their Product Development Strategies
and prepare a Power-point Presentation on the same.
Select one B2B and one B2C firm and carefully compare their Supply Chain
Strategy.
Write a Five-page hand-written assignment on 'Industrial Marketing Performance
Measurement'.
Students may discuss the business needs to develop a marketing strategy,
formulate a marketing plan and identify and discuss the elements of a business
strategy.
Visit any business unit and understand the various philosophies which influence
buyers purchase decision actions. Then, discuss these purchase philosophies and
how each affects the types of relationships in which a company can engage.
BOOKS RECOMMENDED
1. Taylor, H. (2017). B2B Marketing Strategy: Differentiate, Develop and Deliver
Lasting Customer Engagement, First Edition, Kogan Page.
2. Brennan, R., Canning , L. E. & McDowell, R. (2017). Business-to-Business
Marketing, 3e, Sage Publications Pvt. Ltd.
3. Sharma, D., Hutt M.D. & Thomas W.S. (2014). B2B Marketing: A South-Asian
Perspective, Eleventh Edition, Cengage Publishing.
4. Vitale, R. Pfoertsch, W. Joseph Giglierano, J. (2011). Business to Business
Marketing, 1st edition, Pearson.
5. Brennan, R., Canning, L., McDowell, R. (2011). Business-to-Business Marketing,
Sage Publications.
71
6. Zimmerman, A. Blythe, J. (2013). Business to Business Marketing Management:
A Global Perspective, Second Edition, Routledge.
7. Reeder,R.R., Brierty,E.G. Reeder, B.H. (2004). Industrial Marketing Analysis,
Planning & Control, Prentice Hall of India.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Business-to-Business Marketing, Routledge Publications.
2. International Journal of Industrial Organization, Elsevier Publication.
3. Journal of Business & Industrial Marketing, Emerald Publishing.
4. Industrial Marketing Management, Elsevier Publication
72
Human Resource Management Group C
S.No. Subject Code Subject Title
Semester III - Electives
1 M-330 Training & Development
2 M-331 Strategic Human Resource Management
3 M-332 Manpower Planning
4 M-333 Compensation Management
5 M-334 Human Resource Development
73
M-330: TRAINING & DEVELOPMENT
SectionA
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to Employee Learning and 3
Development in Organizations: Learning - the forces
influencing working & learning, classification of learned
capabilities, learning theories, the basic principles of
learning, the learning process, mental & physical processes,
the learning cycle, age influences on learning.
UNIT II Training: Introduction, concept, meaning, designing 2
effective training, training practices, strategic training,
training needs assessment. Transfer of Training:
implementation of the training programme.
UNIT III Training Methods: Traditional training methods: 4
presentation methods, hands-on methods, group building
methods. Choosing training methods, E-learning & use of
technology in training, developing effective online learning,
blended learning, simulations, mobile technology & training
methods, systems for training delivery.
UNIT IV Evaluation of Training & Employee development: 5
Reasons for evaluating training, overview of the evaluation
process, evaluation practices, evaluation designs, threats to
validity, considerations in choosing evaluation designs,
determining ROI, determining costs, measuring human
capital & training activity.
Employee Development: Introduction, approaches to
employee development, the development planning process,
company strategies for providing development, special
74
issues in training & employee development.
UNIT V Introduction to OD: Definition, Introduction & 2
Foundations of Organizational Development, Characteristics
of OD, Participation & Empowerment, Teams & Teamwork,
Parallel learning structures.
UNIT VI OD Components: Components of OD process-Diagnosis- 3
Diagnosing the system, its subunits & processes,
Programme Management Component, Third Wave
Consulting: The Action component: nature of OD
intervention, analysing discrepancies.
UNIT VII OD Interventions: Definition, factors to be considered, 3
choosing & sequencing intervention activities, classification
of interventions: individual (coaching, counseling, training,
behavioral modeling & mentoring),group (conflict
management, group facilitation, group learning, self-
directed work teams, team building & virtual teams).
UNIT VIII Future Trends in OD: Restructuring organizations, OD in 2
global settings, future direction in OD.
Section B
At Least one Case Study from each UNIT. Questions will be
case/inferences/ application based.
PRACTICAL COMPONENT
Prepare skill matrix for few selected jobs and identify the types of training needed to
impart those skills.
Case studies/role plays to understand how these methodologies can be effectively
used for training.
Conduct a mock training session including need identification on a set of students to
evaluate the effectiveness of the same.
Administer training need analysis case and ask the students to find out the training
needs.
Organize a training program.
Make a Presentation on-the-job training techniques adopted by any organization.
BOOKS RECOMMENDED
1. Raymond A Noe, Amitabh Deo Kodwani, Employee Training and Development,
McGraw Hill, 7e, 2019.
2. Jean Barbazette – Training Needs Assessment: Methods, Tools, and Techniques-
Wiley, 2014.
3. Rolf Lynton, Uday Pareek, Training for Development, Sage, 2012.
4. P. Nick Blanchard, James W. Thacker, A. Anand Ram, Effective Training, 4e,
Pearson, 2012.
5. Holbeche Linda, Judge-Cheung Yam-Mee, Organizational Development: A Practioner’s Guide
for OD and HR, Kogan Page, 2011
6. Steve W.J. Kozlowski, Eduardo Salas, Learning, Training, and Development in Organizations,
Routledge, 2010.
75
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International Journal of Training and Development, Wiley-Blackwell Publishing Ltd.
2. European Journal of Training and Development, Emerald Group Publishing Ltd.
3. Training and Development Journal, Indianjournals.com
4. International Journal of Human Resource Development and Management, Inderscience
Publishers
76
M-331: STRATEGIC HUMAN RESOURCE MANAGEMENT
Section A
UNIT COURSE DESCRIPTION SESSIONS
Unit I Understanding Strategic HRM: HR as Assets, The 3
VRIO Framework, Factors determining the Investment
Perspective of an Organization, Strategic HR vs
Traditional HR, Ulrich Framework, Leepak and Snell
Employment Models.
Unit II Link between HR strategy and Business Strategy: 3
Strategic Fit: A conceptual Framework, Best Fit
Approach, Configurationally Approach, Best Practice
Approach.
Unit III Workforce Utilization and Employment Practices: 4
Efficient utilization of human resource – cross training
and flexible work assignment -work teams – non
unionization, Dealing with employee shortages,
Selection of Employees, Dealing with employee
surpluses.
Unit IV Human Resource Evaluation: Definition, Overview- 4
Scope, Strategic Impact, Level of Analysis, Criteria, Level
of Constituents, Ethical Dimensions.
Unit V Approaches to Evaluation: Audit Approach, Analytical 3
Approach, Quantitative and Qualitative Measures,
Outcome and Process Criteria, Balanced Scorecard, HR
Scorecard, Benchmarking.
Unit VI HRM and Firm performance: Evolving role of HRM 3
and its Measurement, Measures of HRM performance.
Unit VII Strategies for performance and development: 2
Typology of performance types – marginal performers –
under achievers-stars-solid citizens, recruitment and
77
selection strategy typology, Business strategy and
compensation.
Unit The Future of SHRM: SHRM practice in the future. 2
VIII Barriers to Strategic HR, Restructuring and SHRM,
Competencies of HR Professional in a SHRM Scenario.
Section B
At Least one Case Study from each UNIT. Questions will
becase/inferences/application based.
PRACTICALCOMPONENT
Identify and enact the key roles assumed by HR in the context of a strategic
human resource management approach.
Demonstrate the interventions needed to generate commitment among key
stakeholders and business partners for a strategic HR agenda.
Role plays on HR taking a seat on strategic table.
Role plays on handling underachievers.
Strategic approach to use Golden Handshake with live company experiences
Strategic approach to handle retrenchment with live company experiences
BOOKS RECOMMENDED
1. Rees, G., & Smith, P. (Eds.). (2021). Strategic human resource management:
An international perspective. Sage.
2. Jeffrey A Mello, Strategic Human Resource Management, Cengage Learning
India Pvt. Ltd. 2019
3. Tanuja Agarwala, Strategic Human Resource Management, 6th Edition, 2009,
Oxford University Press.
4. Bohlander, Snell & Sherman, Managing Human Resources, 2012
5. Pearce & Robinson, Strategic Management: Formulation, Implementation &
Control, 12th Edition, 2010, Mc Graw Hill
6. Noe, Hollenbeck, Gerhart, Wright-IRWIN, Human Resources Management
Gaining a competitive advantage, 6th Edition, 2007
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Strategic Human Resource Management (JSHRM), Publishing India
Group
2. The International Journal of Human Resource Management, Taylor & Francis
(Routledge)
3. Academy of Management Journal, Academy of Management (United States)
4. Asian Journal of Management Cases, Sage Publications
78
M-332: MANPOWER PLANNING
Section-A
UNIT Course Description SESSIONS
UNIT I Introduction: Definition and concept of HRP, Macro Level 2
Manpower Planning and Labor Market Analysis -
Organizational Human Resource Planning.
UNIT II Strategic Staffing: HR planning as a strategic process 2
employees as resources for goal attainment, linking HR
process to strategy, involvement in strategic planning
process, strategic HR Planning model.
UNIT III HR Planning: HR planning process-Job analysis: meaning 4
and definition, job analysis process, techniques of job
analysis, methods and practice of job analysis, competency
based approach.
UNIT IV Competency Mapping: Competency mapping- procedures 2
and steps, methods of data collection for mapping,
developing competency models from raw data.
UNIT V Recruitment & Recruitment Techniques: Nature of 4
hiring: regular, temporary, Internal Hiring: meaning &
definition of internal recruitment. Sources of internal
recruitment: circulars, intranet, employee referrals.
Appointment or promotion. External hiring: meaning &
definition of external recruitment, sources of external
recruitment. Scouting, re-recruitment, event recruitment,
online recruitment, social recruitment & mobile phone
recruitment; recruitment process outsourcing, head hunting,
Job advertisement: drafting, size & contents.
79
UNIT VI Employment Tests and Interviewing: Concepts of 4
Testing, Types of tests, use of psychological tests,
Interviewing: planning the interview, interview process:
preparation, 4 80 components, types, interviewing behavior
& skills, structuring of interview, using the interview
checklist.
UNIT VII Selection: Meaning and Significance of Selection, Selection 3
process. Evaluation of Selection System, Errors in selection.
Employer branding.
UNIT VIII Career Planning & Succession Planning: Introduction, 3
Roles, Managing Career Planning, Elements of a Career
Planning Programme, Career Development and Succession
Planning – Concept & Process.
SectionB
At least one Case study from each UNIT. Questions will be case/
inferences/ application based.
PRACTICALCOMPONENT
Students should identify various sources of recruitment used by Indian
organizations for lower, middle level and top level management jobs.
Mock interviews should be conducted by students.
Identify three to four jobs generally known to most of the students and ask
them to collect the data and prepare job description and job specification for
the said jobs.
Students are expected to draft job advertisements.
Obtain online access to the resume database of job portals for a week and
give at least four job descriptions and specifications to each student, to
search and download from the data base at least five resumes for each
position.
BOOKS RECOMMENDED
1. Picardi, C. A. (2019). Recruitment and Selection: Strategies for Workforce
Planning & Assessment. SAGE Publications.
2. Dessler Gary; Varkkey Biju, (2016). Human Resource Management, 14th
edition, Pearson India Education Services Pvt. Ltd.
3. Sekhri Arun, (2016). Human Resource Planning And Audit, Himalaya
Publishing House.
4. Picardi, C. A. (2019). Recruitment and Selection: Strategies for Workforce
Planning & Assessment. SAGE Publications.
5. Laroche Lionel, Rutherford Don, (2013). Recruiting, Retaining and Promoting
Culturally Different Employees, Elsevier, USA.
6. Meara O’ Bernard, Petzall Stanely, (2013). The Handbook of Strategic
Recruitment & Selection, Emrald, UK.
80
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. The International Journal of Human Resource Management, Taylor & Francis
(Routledge)
2. Human Capital, People Trends Pvt. Ltd.
3. HRM Review, Elsevier Ltd.
4. Journal of Business and Management (IOSRJBM), International Organization
of Scientific Research (IOSR)
5. Human Resource Management Journal, Wiley Online Library
81
M-333: COMPENSATION MANAGEMENT
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Compensation management: An Introduction: 3
Compensation Management, Compensation and Non-
compensation Dimensions, 3-P Concept in Compensation
Management, Compensation as Retention Strategy,
Compensation for Special Groups, Significant
Compensation Issues.
UNIT II Job Evaluation, Grading and Compensation 2
Structure: Concept of Salary Structure, Salary
Progression, Methods of Payment, Limitations of Job
Related Compensation, Competency based
Compensation (Broad pay bands and 360 degree
feedback).
UNIT III Wages and Salary Administration at Macro 4
(National) Level: Wage Concept, Wage Policy,
Institutional Mechanisms for Wage Determination, Pay
Commission, Wage Boards, Public Sector Pay Revision,
ILO and Collective Bargaining, Union Role in Wage and
Salary Administration.
UNIT IV Job Evaluation: Compensation Strategy at Micro Level, 2
Concept of Equity, Job Evaluation - Methods of job
evaluation and System of job evaluation, Process of Job
Evaluation, Problems Involved in Job Evaluation.
82
UNIT V Incentive Schemes: Types of Incentive Schemes, 3
Wage Incentive Plans, Pre-requisites of Effective
Incentive Schemes, Merits and Demerits of Incentives,
Pay for Performance Plans.
UNIT VI Benefits and Services: Concept and Nature of 4
Benefits, Classification of Employee Benefits, Employee
Benefit Programs, Long term Incentive Plans, Strategic
Perspectives on Benefits, Factors Influencing Choice of
Benefit Program, Administration of Benefits and Services,
Employee Services – Designing a Benefit Package.
UNIT VII Managerial Remuneration: Managerial Remuneration 2
– Concept and Elements, Executive Compensation:
Methodology, CEO-to-worker pay ratio, Performance
Linked Compensation; Balancing of Internal and External
Equity.
UNIT VIII Rewards & Recognition: Concept of Reward 4
Management, Developing Reward Policies, Reward
Strategy, Developing Total Reward Approach, Reward
Management in Service Sector, Total Reward Framework
of Service Industry in India, Factors affecting Reward
Management Policies in Service Sector, Process of
Designing a Successful Reward Strategy.
Section B
At Least one Case Study from each UNIT. Questions will be case/
inferences/ application based.
PRACTICALCOMPONENT
• Students have to prepare questionnaire for conducting wage survey and carry out
wage survey for any selected sector and prepare a report for the same
• Students are expected to conduct a survey regarding the effective utilization of
resources within the campus and find out the flaws in the existing compensation
system.
• Give a wage determination case and ask the students to suggest solution.
• Give a cost to company case and ask the students to role play for negotiating
with a prospective job applicant to distribute the CTC under various components.
• Give a case to identify and prepare the notices to be displayed, returns to be
submitted and the registers to be maintained as per the above legislations.
BOOKS RECOMMENDED
1. Newman, Jerry M., Gerhart Barry, Milkovich, George T. (2020).
Compensation, McGraw Hill.
2. Sharma, R. C., Sharma Sulabh, (2019). Compensation Management, Sage
Publications Inc.
3. Singh, B. D. (2012). Compensation and Reward Management. India: Excel
Books.
4. Compensation Management, Bhattacharya (2009). India: Excel Books.
5. Macky, K. A., Wilson, M. G. (2013). Rewards, Remuneration and
Performance: A Strategic Approach. New Zealand: CCH New Zealand Limited.
6. Murlis, H., Armstrong, M. (2007). Reward Management: A Handbook of
Remuneration Strategy and Practice. United Kingdom: Kogan Page.
83
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Compensation and Benefits, Sage Publications
2. Journal of Economic Perspectives, American Economic Association (United
States)
3. The Journal of Total Rewards, World at Work
4. Compensation & Benefits Review, Sage Publishing
84
M-334: HUMAN RESOURCE DEVELOPMENT
85
counselling, Competency mapping, PCMM, Balanced Score
Card, Appreciative inquiry, Integrating HRD with
technology, Employer branding and other emerging trends.
UNIT VIII HRD in Organisations: Selected cases covering HRD 4
practices in government organisations, manufacturing and
service industries and MNCs, International experiences of
human resource development.
SectionB
AtLeastoneCaseStudyfromeach UNIT.Questionswillbecase/inferences/
applicationbased.
PRACTICAL COMPONENT
Designing HRD Programmes for employees of different sectors.
Case Study and role play on selecting training methods for the employees of
different sectors and departments
Diagnose and analyze the HR process of organizations and its aims.
Formalize, design and evaluate various recruitment and placement policies.
Develop ways in which human resource management might formulate a business
strategy and then facilitate the internal change necessary to accomplish the
strategy.
BOOKS RECOMMENDED
1. Udai Pareekh & T.V.Rao, Designing and managing Human Resource Systems,
Oxford, 2015.
2. John Werner and Randy Desimone, Human Resources Development, Cengage,
2011.
3. Haldar, U. K., Human resource development, Oxford University Press India,
2009.
4. Rao, T.V., HRD Score Card 2500: Based on HRD audit, Response Books, SAGE
Publications, 2008.
5. Noe, Raymond.A, Employee Training & Development, McGraw-Hill, 2018.
6. Mathur, Sumit Kishore & Mathur, Jyoti, HRD Climate: A Review, 2020.
LISTOFJOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Human Resource Development Review, Sage Publications
2. The International Journal of HRD Practice, Policy & Research,
Inderscience Publishers
3. International Journal of Human Resource Development and Management,
Inderscience Publishers
4. Human Resource Development Quarterly, Wiley-Blackwell
86
Operations& Supply Chain Management Group D
87
M-340 MATERIALS MANAGEMENT
Section-A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to Materials Management (MM): Scope of 2
materials management, functions, Materials cycle, Objectives of
MM, Organizing for MM and role of Materials manager, Issues
in materials management.
UNIT II Purchase System and Procedure: Purchasing objectives, 4
purchase cycle, inputs to purchasing, restraints, and factors,
concept of Lead time, purchasing decisions: ordering systems,
Price determination and negotiation, sourcing of supply: source
location and supplier selection, purchasing organization,
procedures, forms, and reports, evaluation of department
procedures, Legal aspects of procurement: Purchase order, bid
evaluation criteria, term of purchase , INCO terms, contracting
and types of contracting, Make-Buy decisions.
UNIT Inventory Management: Objectives ofinventory, functions & 4
III classification, factors affecting inventory, inventory modelling,
deterministic inventory models: single item, and multi-item
inventory models. Inventory models with probabilistic demand:
single period models. Inventory control systems: Fixed order
quantity & periodic review system.
UNIT IV Materials requirement planning (MRP): Principles of MRP, 3
Objectives of MRP system, System inputs and outputs, factors
affecting the computation of requirements, processing logic, lot
sizing techniques, the use of system outputs. MRP I and MRP II
UNIT V Spare Parts Management: Issues, features of spares, 3
categorization, cost reduction approach to spares. Selective
inventory control: ABC, VED, SDE, HML, GOLF, SOS, FSN and
88
XYZ analysis. MUSIC 3D approach. Stocking Policy for spares.
Simulation for spares planning.
UNIT VI SAP/ ERP System for Materials management: SAP/ ERP 3
Introduction, various functional modules of SAP, SAP MM
enterprise structure –defined (Client, company code, plant,
location, Template for SAP login menu) Template for materials
management, Template for materials master configuration,
Template for vendor master, Template for purchasing
requisition, Various transaction codes for purchasing menu.
UNIT Material Classification, Codification, Standardization and Variety 3
VII Reduction.
Warehouse Management: Reasons for warehousing,
definition types, Details of factory warehouse, Warehouse
layout, Terms used in warehouse (Zones, Location, equipment
& stations) Role of warehouse manager, Details of functions,
Industry Warehouse design considerations
UNIT Vendor Development: Need for vendor development, levels 2
VIII of vendor assessment, vendor evaluation and selection process,
Key supplier evaluation criteria, vendor rating methods,
managing supplier relationship, vendor managed inventories.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Study and analysis of purchasing and contracting procedure and its documents of
any chemical company.
Study and preparing of piping or any Bulk materials “Bill of materials” for any
infrastructure company or any project.
Study of Spare parts interchangeability record with use of VED analysis for any
chemical company Study and prepare –a chart for Vendor selection procedure for
any retail company( like Rel fresh) for supply of FMCG items.
Study and analysis for procurement strategy by use of HML Techniques for any
power plant / automobile manufacturing company.
Study and analysis for cost reduction techniques for warehouse management,
especially for waste reduction in the yarn industry.
Prepare formats of different documents used in stores, like bin card, Material issue
note, material return note, Item inspection report & item warrantee record
Study and prepare a report for Terms and concept of SAP MM Module used by any
company.
BOOKS RECOMMENDED
1. J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive, Materials Management,
Pearson, 2012.
2. Gupta & Chitle, Materials Management, Text & Cases, PHI, 2012.
3. P GopalaKrishnan, Materials Management – Text & cases by Prentice- Hall of
India,2015
4. S. Sadagopan, ERP-A Managerial Perspective, Tata McGraw Hill, 2018 Edition
89
5. F. Robert Jacobs and D. Clay Whybark, Why ERP? A primer on SAP
Implementation, McGraw-Hill Higher Education, 2016 Edition
6. Operations Now - Byron J. Finch, 3/e, Tata Mc-GrawHill, 2008.
7. Operations Management: Along the supply chain - Russel and Taylor, 6/e, Wiley
India, 2009
8. Gopalakrishna and Sundaresan, “Materials Management”, TMH, 2017
9. K. Datta, “Materials Management: Procedures, Text and Cases”, Pearson, 2011
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. MATERIALS MANAGEMENT - European Scientific Journal,
2. International Journal of Manufacturing,
3. Materials, and Mechanical Engineering (IJMMME),
4. International Journal of Physical Distribution & Logistics Management,
90
M-341 TOTAL QUALITY MANAGEMENT
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Quality Characteristics, Quality Control and 3
Quality Assurance, Total Quality System, Quality Improvement,
Management of Quality, Quality and Productivity, Total Quality
Management: Basic approach, TQM Axioms, TQM framework,
Benefits of TQM
UNIT II Philosophy of Quality Leaders and its impact: 3
Characteristics of Quality leaders, Philosophy of Quality Guru’s:
Deming’s PDSA Cycle, Crosby’s four absolutes of quality
Management, Juran’s quality trilogy, Taguchi: Quality loss
function, Imai’s Kaizen.
UNIT III Customer Driven Quality: Customer satisfaction model, 3
customer perception of quality, Translating customer needs into
requirements (Kano Model).
Quality costs: categories, analysis, Optimum quality cost
concept.
UNIT IV Continuous Improvement tools: Brainstorming, Affinity 5
diagram, Matrix diagram, Force field diagram, Check sheet,
Flow chart, cause and effect diagram, Bar chart, Run charts,
histogram, Pareto chart, Scatter Diagram, Criteria rating form,
Process decision program chart.
Process Quality Improvement: Statistical Process Control,
Process Capability and Acceptance sampling, Pre-Control
Taguchi's Quality Engineering: Introduction to Orthogonal
Arrays, Signal-to-Noise Ratio and Parameter Design.
91
UNIT V Benchmarking: Concept, Process of benchmarking, Types of 3
Benchmarking, Issues in Benchmarking.
Six Sigma Technique: statistical aspect, six sigma
management process, DMAIC, ultimate six sigma.
UNIT VI Quality Management Systems: Definition, elements of QMS, 2
ISO 9000 & ISO 14000 series standards.
UNIT VII TQM awards: Deming Prize, Malcolm Baldridge National 2
Quality Award, European Foundation for Quality Management's
EFQM Excellence Model, Golden peacock national quality award
(GPNQA).
UNIT TQM in manufacturing sector: Implementation, Quality in 3
VIII design, Quality in procurement.
TQM in service sector: Implementation, Quality in after sales
service.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Industrial cases / Examples
Study and prepare analysis report of quality dept. procedure and tests conducted for
product of any manufacturing industry.
Prepare a documentation and requirement report for ISO 9000 for any
retail/manufacturing industry, already having ISO certification.
Study and benchmarking of customer satisfaction for any four life insurance
industry/ Banking.
Study and prepare a report on Six Sigma applicable in the industry.
Prepare a report suggesting an zero defect program by use of quality tools for any
industry.
Prepare a report on 5S programme for better retrieval & documentation system for
any retail warehouse.
Prepare a report with parameters study ( for quality assurance in manufacturing
process / raw materials ) for a company suggesting necessary implementation of
TQM approach with procedure indicating practical benefits.
Study and prepare a report for a company using quality award techniques for rating
their quality parameters as whole of the organization.
BOOKS RECOMMENDED
1. Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson
Education (First Indian Reprints 2004).
2. R. Kesavan, Total Quality management, Publiser Wiley- India, 2014 edition.
3. Evans and Lindsay, An Introduction to Six Sigma & process improvement,
Cengage, 2nd Edition, 2016
4. Douglas C. Montgomory, Introduction to Statistical Quality Control, Wiley Student
Edition, 7th Edition, Wiley India Pvt Limited, 2012.
5. James R. Evans and William M. Lindsay, The Management and Control of Quality,
Sixth Edition, Thomson, 2010.
6. Indian standard – quality management systems – Guidelines for performance
92
Improvement (Fifth Revision), Bureau of Indian standards, New Delhi.
7. James W. Fairfield-Sonn, Corporate Culture and the Quality Organization Quorum
Books, 2001
8. John Beckford, Quality, Routledge, 2002 (2nd edition)
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Quality Policies of Corporate
2. International Journal of Quality Control
3. The TQM Journal
4. International Journal of Quality and Reliability Management
93
M-342 MANUFACTURING PLANNING AND CONTROL
OBJECTIVES 1. To provide knowledge for understanding demand management
system.
2. To help understand the Sales and Operations Planning for an
organization.
3. To gain understanding of construction of effective Master Production
Schedule.
4. To discuss the Materials Requirement Planning as a basic tool for
performing the detailed material planning function
5. To provide understanding in determining the capacity requirements
and to match capacity with plans
6. To discuss effective Production Activity Control system.
LEARNING 1. Understand and perform demand forecasting.
OUTCOMES 2. Determine the optimum production levels to meet defined demand
within specified capacity limits and prepare production plan.
3. Perform the master scheduling process.
4. Understand and manage material requirements planning.
5. Prepare a capacity plan using capacity requirement planning
procedures.
6. Develop an effective Production Activity Control System
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT Manufacturing Planning and Control (MPC): The context of 2
I MPC, definition of MPC system, framework of MPC system,
matching the MPC system with needs of firm, Evolution of MPC
system
UNIT Demand Management: Demand management in MPC systems, 3
II Demand Management and the MPC Environment: Make-to-Stock
(MTS), Assemble-to-Order (ATO), Make (Engineer)-to-Order
(MTO), Communicating with Other MPC Modules and Customers,
Information use in Demand Management, Providing Appropriate
Forecast Information: Forecasting Framework, Forecasting for
Strategic Business Planning, Sales Operations Planning, Master
Production Scheduling and Control. Producing and Evaluating
Detailed Forecasts: Moving Average, Exponential Smoothing.
Evaluating and using Forecasts, Considerations for Aggregating
Forecast, Pyramid Forecasting, Organizing for Demand
Management
UNIT Sales and Operations Planning (SOP): SOP in the Firm, SOP 3
III Process: Monthly SOP, SOP displays, strategies for SOP, chase
strategy, pure and mixed strategies, basic trade-offs and
evaluating alternatives. Management Obligations for SOP:
Functional Roles, integrated strategic planning, Controlling the
Operations Plan, Organizational aspects of SOP.
UNIT Master Production Scheduling(MPS): MPS activity, 2
IV Techniques of MPS, Bill of materials structuring for MPS,
Assembly schedule, Master production scheduler and examples,
94
MPS stability.
UNIT Material Requirements Planning(MRP): MRP in 2
V manufacturing planning and control system,Record Processing:
Basic MRP record, product structure tree, Bill of materials, gross
to net explosion, lead time offsetting, linking MRP records,
Technical Issues: Processing frequency, bucketless systems, lot
sizing, safety stock and safety lead time, low-level coding,
pegging, firm planned orders, service parts, planning horizon,
scheduled receipts, planned order release. Using the MRP System
and system dynamics.
UNIT Just-in-Time (JIT) in MPC: Major elements of JIT, JIT’s impact 3
VI on MPC, JIT Building blocks, Applications: Kanban, Toyota
Production System (TPS). Nonrepetitive JIT, JIT software and
managerial implications. JIT manufacturing framework.
UNIT Capacity Planning and Utilization: The Role of Capacity 3
VII Planning in MPC Systems, Hierarchy of Capacity Planning
Decisions, Links to Other MPC System Modules, Capacity Planning
and Control Techniques, Capacity Planning Using Overall Factors
(CPOF), Capacity Bills, Resource Profiles. Capacity Requirements
Planning (CRP), Scheduling Capacity and Materials
Simultaneously, Finite Capacity Scheduling, Finite Scheduling with
Product Structure, Using APS Systems, Management and capacity
planning/utilization: input/output control, managing bottleneck
capacity, choosing the measure of capacity.
UNIT Production Activity Control (PAC): Framework for PAC, MPC 3
VIII System Linkages, Linkages between MRP and PMC, Just-in-Time
Effect on PAC. Production Activity Control Techniques: Basic
Shop-Floor Control Concepts 374
Lead-Time Management, Gantt Charts, Priority Sequencing Rules,
Theory of Constraints (TOC) Systems, Vendor Scheduling and
Follow-up.
UNIT Enterprise Resource Planning (ERP): Definition, software 3
VIII imperatives, scope of ERP applications, MPC fit with ERP,
Performance metrices to evaluate integrated system
effectiveness.
Advanced Concepts in MPC: Introduction to Disaggregation.
concept of linking firms MPC system with corporate strategy: MPC
design options, integrating MRP and JIT. Introduction to Flexible
manufacturing system.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Case study and Examples: Manufacturing industry:
Study and prepare a production schedule of a multiproduct manufacturing unit,
based on previous year schedule ( tyre& paint industry or others)
95
Study and report preparation on furcating of a four vehicle segment industry.
Study and analysis of safe working practice in a chemical and petro-chemical
plant and their procedure
A report on Flexible manufacturing system indicating the improvement process and
benefits for any consumer product manufacturing unit, like frig, washing machine,
air conditioner etc.
A report on multilevel bill of materials and prepare a MRP requirement for a specific
period (retail sector or others).
BOOKS RECOMMENDED
1. Seetharama, Peter J., Dennis W, Production planning & inventory control, PHI
Publication,2015.
2. Stephen N. Chapman, The fundamentals of production planning and control, Pub.,
Pearson, Prentice hall, 2006.
3. Production and operation management- S N Chary- Tata McGraw hill, 2017.
4. Aswathappa & Bhat, Production and operation management- HimaLaya Publication
House. 2016
5. Buffa, Modern Production & Operation Management –Wiley India, 2012.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International journal of Production Planning & Control,
2. International Journal of Production and Inventory Management,
3. Journal of Production and Operations Management,
4. European Journal of Operations Management,
96
M-343 MANAGEMENT OF BUSINESS PROCESS OUTSOURCING
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to BPO/KPO& Business Process 3
Management: Introduction to Outsourcing., Business
Process Outsourcing and Knowledge Process Outsourcing,
Outsourcing Objectives, Types of BPO/KPO, Emerging BPO
domains. Global scenario in Outsourcing. BPO / KPO in
India - Historical overview and Current trends, BPO vendor
selection, Managing Buyer vendor relationship, Execution of
an outsourcing project. Outsourcing contracts.
UNIT II Data Protection and Security: Introduction to Data 3
protection and security, definition of Data types of data-
principals and code of practices, Data Protection Act 1998,
Role of data protection authority, Data Security standards
and measures.
UNIT III Back Office Operations: Emergence and Concepts of 3
Back office operations Functions, tools and techniques of
back office operations. Use of technology on back office
operations Transformation processes - Back office and front
office operations.
UNIT IV Voice and Accent Training: Communication : Process of 6
communication, Conversational skills, Language and its
function, Ways to handle customer and different types of
customers, Telephone Ethics: Basic telephone rules, Making
a call (During and after), Gathering Information by
telephone (Before and After), Answering the telephone
(before and during), Listening Skills: What is Listening,
Types of Listening, Ten Aids to good listening,
Communication Games, Voice:Vocal Qualities, Mechanics of
speech, Vocal Modulation, Practice of Pitch, Volume,
Diction, Speed & Tone, Diphthongs, Accent:MTI removal (s,
sh, zh, z), How to use convincing accent, Vowel and
consonant sound, Pronunciation Drills, Drills on tongue
twisters, Learn the International phonetics AlphabetsLearn
to make the American/British sounds.
97
UNIT V Customer Relationship Management: Introduction to 3
E-CRM, Evolution of CRM, Concepts and relevance of E-
CRM in Indian Outsourcing industry.E-CRM and
Conventional CRM, Benefits of E-CRM Implementation of E-
CRM in Business.
UNIT VI Six Sigma Quality in Outsourcing: Concepts, theories 2
and emergence of Total Quality Management and six-
sigma. Six sigma tools and techniques –DAMIC.
UNIT VII Infrastructure Considerations and Challenges: 2
Infrasturcture- Variety of infrasture, critical considerations
in infrastructure, software and hardware infrastructure.
UNIT VIII Outsourcing in Human Resource Function: 2
Introduction,New role of HRoutsourcing,benefits of HR
outsourcing, in house HR administration and V/s
oursourcing,measuring the outsourcing HR function.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Case Study on each module:
Prepare a report for lost sales of a drinking water bottles manufacturing company
for its quality improvement by six sigma approach and analysis of problems by
fishbone diagram
Study and prepare a report on communication system at BPO indicating learnings.
Study and analysis of ECRM process of any company
Study and report preparation for back office operations of an education industry.
Prepare a report for ,how data are transfer and kept privacy of data in KPO firms.
BOOKS RECOMMENDED
1. SarikaKulkami , Business Process Outsourcing, 2012
2. J Brian Heywood, The Outsourcing Dilema.2015
3. Rick L Click and Thomas N. D., business process outsourcing, Pub Wiley, 2015
4. K ShridharaBhat, Business process outsourcing, Pub Himalaya, 2018
5. MadhaviGarikaparthi , E-CRM- Concepts and Cases. ICFAI Publication,2017
6. David Salomon, Data privacy and security, 2018
7. BalaBhaskaran P, KPO: A Shifting Paradigm Book Description, 2018
8. Hammonds, Data protection by Click &Duneining , 2016
9. Business Process Outsourcing-The Competitive Advantage. 2013
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Business Law
2. Journal of Business Research
3. Journal of International Business Studies
4. European Journal of Outsourcing.
98
M-344: EXPORT AND IMPORT PROCEDURES AND DOCUMENTATION
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Preliminaries for Export: Meaning of export & import, 2
classification of import and exports, Categories of
Exporters, Identifying foreign market, methods of entering
international markets, Constraints in entering foreign
markets.
UNIT II Evolution & Environment and organizations in 2
International trade: Classical theory of international
trade, different aspect of demographic, social, cultural
economic, political competitive environment , Introduction
and features of GATT and WTO.
UNIT III Framework for India’s Foreign Trade: Introduction of 2
Laws governing India’s export – Import trade, A snapshot
and major features of foreign trade policy ( latest), Brief
role and main function of institutions of foreign trade,
(DGFT, EPC, IIFT, CB, FEIO, NCIT and STC).
UNIT IV Export Procedure and Method of Payment : Stepped 4
features and details in obtaining export licence
Introduction, brief registration procedure, obtaining IEC
number and RCMC , role of custom house agent ( CHA),
pre-shipment, shipment and post shipment features and
requirements, procedure for shipping and custom
clearance, procedure for marine insurance policy and
procedure of filing insurance claim, Method of Payments
and policy assistance, Letter of credit and operation
through bankers, Types of letter of credit their features and
risk involvedProcedure for opening letter of credit,
advantages of LC, Role of commercial, EXIM banks.
UNIT V INCO TERM- 2010 and 2020: Introduction of incoterms, 4
their rules and categories ( E,F, C and D) and added
features in Incoterm 2020 v/s 2010, Specific features and
99
destination in export and import for Air way- Ex works
(EXW),Free carrier (FCA), Carriage paid to ( CPT),Carriage
and insurance paid to ( CIP), delivery at place ( DAP),
Delivery at place unloaded,(DPU)Delivery duty paid (DDP)
Water Way ( sea worthy)- EXW, FCA,( same) Free
alongside ship( FAS), Free on Board ( FOB), cost and
freight ( CFR), Cost insurance and freight( CIF) and D
terms same as air way.
UNIT VI International Trade documents :Specific features of 4
aligned document system, categorization of documents as
Master document- I and Master document-II ( only name
and description of documents), International trade
documents, their features, specific purpose and standard
format, Performa and commercial invoice, packing list,
shipping bill, certificate of origin, Consular invoice, Mate
receipt, Bill of lading, Guaranteed Remittance (GR) form,
bill of exchange, Airway bill, Bill of Entry, Certificate of
inspection, Certificate of measurement.
UNIT VII Incentives and Assistance for Exporters: Duty 2
drawback and Procedure for its calming , Major features of
Export promotion capital goods scheme (EPCG), deemed
exports, EOU’s, EHTP, STP,SEZ, Agri export zones,
Assistance to states for developing Export infrastructure
and allied activities (ASIDE).
UNIT VIII Import procedure - brief notes and features: 4
Introduction, categories of import, import licence, import
contract, pre import procedure, legal dimensions of import
procedures, custom clearance and warehousing of imported
goods, Exchange control provisions for import, Import risk
and import duty, valuation of Custom duties, Import
incentives under special schemes.
Section B
At least one case study/ problem from each unit. Questions will be
case/ inferences/ application based
PRACTICAL COMPONENT
Prepare a chart for international supply indicating the logistical destination and
scope of seller and buyer (column) along with related Incoterms 2010/2020
(rowwise).
Prepare the documentation for 20 tons of steel supply from SAIL , Mumbai to
Shanghai, Chaina, Seaworthy.
Calculate the price of total transection for seller based at NY, USA and Buyer at
Tokyo, Japan. Supply of 2500 pair shoe with unit price $ 15.0, Custom duty (CIF)
12% of CIF price, Insurance 1% of FOB price, Ocean fright $ 2000, USA Inland
fright $0.50 per pair, Japan inland freight $ 1000 per shipment, loading and
unloading charges are inclusive (Tokyo). Calculate ExW at NY, FOB Los Angelis,
CIFyokohama, DDU Tokyo and DDP Tokyo.
100
Write examples of items covered in each category of import .
Explain the prerequizte of SEZ park acquization and licencing for bulk item.
Ten nos laptop are being procured from Yokoham, Japan to Mumbai India Explain
the steps of airworty procurement at final primices destination Andheri west,
building no 4, bandraKurla complex, Mumbai.
Prepare a path and paste display box for obtaining export licence for petroleum
product from seaworthy.
Explain the types of letter of credit and their features. Which letter of credit will be
most suitable for supplying marble from Jaipur, India to Jakarta, Indonesia
through seaworthy and considering destination for minimum risk consideration to
supplier
What is specific use of mate recipt, shipping bill, bill of ladding, certificate of origin.
Which is the most important document to make a claim from marine cum insurance
policy due to mishap of shipment.
BOOKS RECOMMENDED
1. Khushpat S Jain, and Apexa V Jain, Foreign Trade- Theory, procedures, practices
and documentation, Himalaya Publishing, 8th Edition,2019
2. C. Rama Gopal, Export import procedure, documentation and Logistics, New age
International pub., 2008, ISBN (13) : 978-81-224-2326-6
3. Belay,Seyoum, Export import theory, practices, procedures, Routledge, T & F
group, NY,3nd Edition.-2009.
4. Donna L Bade, Export Import procedure and documentation – American
Management association , 2009
5. (AMA, V edition, 2015) , www.amanet.org, ISBN-978-0-8144-3475-
8(hardcover:alk.paper)
6. Thomas E Jhonson, Export Import procedure and documentation- American
Management association ( AMA, IV edition,), ISBN 0-8144-0734-X (hardbound)
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International Journal of Export Marketing
2. The Journal of International Trade & Economic Development
3. The International Trade Journal
4. Asian journal of Import and export
101
Management Group E
S. No. Subject Code Subject Title
III Semester
1 M-350 Software Engineering
2 M-351 E-Business
3 M-352 Strategic Management of Information Technology
4 M-353 Information Security and Cyber Law
102
M-350: SOFTWARE ENGINEERING
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Software Engineering Fundamentals: Software 2
Engineering - A layered Technology, The importance of
software, Software Characteristics, Software myths, Software
Engineering Paradigms, Software Components, Role of
management in software development.
UNIT II Software Process Models: Linear Sequential Model, 3
Prototyping Model, RAD Model, Evolutionary Software Process
Models: Incremental Model, Spiral Model, Component
Assembly Model, Formal Methods, Fourth-Generation
Techniques.
UNIT III Software Requirement Engineering : Requirements 3
Engineering, System and software requirements, Types of
software requirements: Functional and non-functional
requirements, Domain Requirements, User Requirements,
Feasibility Study, Requirements Elicitation: Overview of
techniques ,Viewpoints, Interviewing , Scenarios, Use-cases
UNIT IV Software Requirement Specification: Requirement 3
Analysis: Entity Relationship Diagram, Data Dictionary,
Requirement Validation, Requirement Documentation,
Requirement Management, Requirement Specification:
Software requirement Specification (SRS), Structure and
contents, SRS format.
UNIT V Software Project Planning: Software Project Planning, 4
Size Estimation, Cost Estimation, Models, Static, single
variable models, Static, Multivariable Models, COCOMO, Risk
Identification and Projection: RMMM, Project scheduling and
Tracking.
UNIT VI Software Design Process: Design concepts: Abstraction, 3
Architecture, Patterns, Modularity, Cohesion, Coupling,
Information hiding, Functional independence, Refinement,
Design of input and Control, User Interface Design: Elements
103
of good design, Design issues, Features of GUI.
UNIT S/W Testing Fundamentals: Verification and validation, 3
VII Techniques of testing: Black-box and White-box testing,
Inspections, Levels of Testing: Unit Testing, Integration
Testing, Interface Testing, System Testing, Alpha and beta
Testing, Regression Testing, Design of test cases.
UNIT Software Maintenance & Quality Assurance: 3
VIII Maintainability – maintenance Tasks, Characteristics of a
good quality software. Quality management activities,
Product and process quality Standards: ISO9000, Capability
Maturity Model (CMM).
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Preparing Software Requirements Specifications.
2. Identifying Domain Classes from the Problem Statements.
3. Creating document after completion of software design phase.
4. Modeling UML Use Case Diagrams.
5. Designing Object Oriented Metrics
6. Designing Test Cases.
BOOKS RECOMMENDED
1. Roger S Pressman, Bruce R Maxim, “Software Engineering: A Practitioner‟s
Approach”, 8th Edition, 2019.
2. Ian Sommerville,” Software engineering”, Addison Wesley Longman, 9th Edition,
2017.
3. Ali Behforooz, Hudson, “Software Engineering Fundamentals”, Oxford, 2009.
4. Hans Van Vliet ,” Software Engineering Principles and Practice”,3rd Edition,Wiley,
2010
5. Ali Behforooz, Hudson, “Software Engineering Fundamentals”, Oxford, 2009.
6. K.K. Aggarwal, Yogesh Singh, ”Software Engineering”, 3rd Edition, 2008
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. IEEE Transactions on Software Engineering, IEEE
2. Journal of Systems and Software, Elsevier
3. Journal of Software: Evolution and Process, Wiley
4. ACM Transactions on Software Engineering and Methodology, ACM
104
M-351: E-BUSINESS
Section A
UNIT COURSE DESCRIPTION SESSION
S
UNIT I
Overview: Definitions Of Electronic Commerce/ Electronic
Business, Characteristics, Elements of e-Business, Categories Of
2
e-Business (B2B, B2C, B2A etc.), Role of e-Business, Difference
between E-Business and E-commerce, Evolution of e-Business
UNIT II Building Blocks of e-Business: e-Business infrastructure
components, Managing e–business infrastructure–Hardware and
Software, Technical e-Business challenges, Internet Technology, 3
Web Technologies & Applications, Collaborative Technologies–
EDI, Workflow systems, Building e-presence– need of a website
UNIT III
Electronic Markets: Definition and use of Electronic
Markets, Advantages , Disadvantages, Electronic Market vs
Traditional Market, Functions and Working of e-Markets, 3
Electronic Market Success factors, Online Market Place
Analysis, Location of Trading in Market Place
UNIT IV e-Business Strategies: Introduction, Levels of e-Business
Strategy, The changing competitive agenda–Business &
Technology drivers, e-Business Models, Strategic Analysis, 3
Theory of competitive strategy, Success factors for
implementation of e- Business Strategies
UNIT V
e-Business Applications: e-Procurement, e-Payment
Systems, ERP, e-SCM, e-CRM, e-Governance, e-Marketing, e-
4
Advertising, e-Sales, e-Products, Internet Shopping and the e-
Shop
UNIT VI The Impact of e-Business on Different Fields and
3
Industries: e-Tourism, Employment and Job Market Online,
105
Online Real Estate, Online Publishing and e-Books, Banking and
Personal Finance Online, On-Demand Delivery Systems and E-
Grocers, E-Learning and Online Education
UNIT Contemporary Issues in e-Business: Reliability for e–
VII Business, Quality requirements, Trust, e – Business Risk, e–
Business security mechanism, Designing for Security – Assessing
the security needs for the firm, Establishing a good policy, 3
Fulfilling web security needs, Structuring the security
environment, Monitoring the system
UNIT Impact Of e-Business On Society: Issues Related To The
VIII Job Market, Current Global Situation, Work Patterns, Skills
Required And Continuous Learning, How Local Becomes Global, 3
Positivity Of IS/IT, What Needs To Be Done In Order to cater for
the future e-Business/Information Society?
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Study of marketing strategies of any two companies.
2. Analyzing Mission and Vision statements of any five companies and comparing
them.
3. Learning the concept of Michael Porter’s five forces model through its application to
any one industry (Retail, Telecom, Infrastructure, FMCG, Insurance, Banking etc.)
4. Analyzing the change in the internet architecture in order to measure and sustain
relevant e-Business criteria.
5. Study on the impact of e-Business on Industry and Society with 2 Real Life
examples
6. Comparing the growth trends of any 2 retail outlets with the e-Business
applications and without e-business applications.
BOOKS RECOMMENDED
1. J Deitel, Deitel & Nieto, Internet and World Web- How to Program, Paperback –
Import, December 1999
2. J Deitel, Deitel & Nieto, e-Business and e-Commerce How to Program, Pearson,
2001
3. Dave Chaffey, e-Business & e-Commerce Management: Strategy, Implementation,
Practice, Pearson Education, 5th Edition, 2013
4. Michael P. Papazoglou, Pieter Ribbers, e-Business: Organizational and Technical
Foundations, Wiley India (P) Ltd, January 2006
5. Colin Combe, Introduction to E- Business: Management and Strategy, Elsevier Ltd.,
February 2006
6. Jelassi, Tawfik, Martínez-López, Francisco J, Strategies for e-Business, ISBN 978-3-
030-48950-2, 2020
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International Journal of Electronic Business, Inderscience Publications
2. International Journal of e-Business Research (IJEBR), IGI Global
3. International Journal of Electronic Business Management, Inderscience Publications
4. e-Business - Global Journals
106
M-352: STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Key Issues in Information system & 3
Management, the Role of CEO. Sustaining Competitive
Advantage of use of IT & Management. I.T. & Intensive
Strategic Growth, Introduction to Strategic Management-
Concept importance of strategic Management, Role of IT in
strategic management, strategic management issues,
Strategy management for IT services, Stages of IT Strategic
Management
UNIT II Strategic Planning of IT: Introduction of an IT strategic 3
plan, Components of IT Plan, IT strategic Plan model, phases
in development of IT strategic Plan, challenges in
implementing an IT Strategy Plan
UNIT III Enterprise Architecture: Enterprise IT design, Enterprise 2
integration, Enterprise ecosystem adaptation, Architecture of
an enterprise, enterprise architecture development
UNIT IV IT Landscape Management: Importance of IT 2
Landscape, Landscape Architecture, Business Model
Innovation for Sustainable Landscape
UNIT V Analyzing Business Environment: Creative Learning, 3
Organizational Learning and Role of Information technology in
Business Transformation, Analytical Framework for Strategic
IT Initiatives.
UNIT VI Competitive Strategy And Competitive Advantage In 4
IT: Industry and competitive analysis, strategy and
107
competitive advantage, Strategic Growth of Information
Technology , Impact of Competitive Strategy and Information
Technology
UNIT Recent Trends In Strategic Management In IT 4
VII Sector: Introduction, Strategic Thinking, Organizational
Culture and its Significance, Organizational Development and
Change, Strategic leadership, Models of Leadership Styles and
its Roles, Creating effective Organizational designs. Managing
innovation and fostering corporate entrepreneurship.
UNIT Technical Standardization: Information Partnerships, 3
VIII Managing in the Market space- National Information
Infrastructure and IT Policy at the National Level. Planning for
strategic IT Resource. Managing the IT Function. Outsourcing
IT Function.
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Implement the transformation of corporate goals into IT goals.
2. Case study on developing a five year plan using IT strategies for growing the
business beyond its current operations.
3. Case study to develop a function to reduce risks & costs through efficient use of IT
resources, quality services.
4. Case study on IT contribution to develop a new business model.
5. Case study of an efficient IT strategy for a business scenario.
6. Case study to show the importance of IT in strategic business decisions.
BOOKS RECOMMENDED
1. Hitt, M., Ireland, R. and Hoskisson, R. “Strategic Management: Competitiveness
and Globalization – Concepts”, 9th edition, Cincinnati, OH: Southwestern College
Publishing, 2010.
2. Hanschke, Inge, “Strategic IT Management: A Toolkit for Enterprise Architecture
Management”, 1st edition, Springer publication, 2009.
3. Anand Thakur, ”Strategic Management”, 1st edition, Excel Books Private Limited,
2018.
4. Pilorget, Lionel, Schell, Thomas, ”IT Management”, 1st edition, Springer Vieweg,
Wiesbaden, 2018.
5. Fred R. David ,“Strategic Management: Concepts and Cases”, 16th edition ,Pearson
publication, 2017.
6. Ewa, Ziemba, ”Information Technology for Management”,1st edition, Springer
publication, 2015.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. The International Journal of Information Systems Theories and Applications,
Elsevier
2. International Journal of Information Technology and Management, Inderscience
publications
3. Strategic Management Journal, Wiley Online library
4. Journal of Information Technology, Palgrave Macmillan Ltd.
108
M-353: INFORMATION SECURITY AND CYBER LAW
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Security threats, Sources of security threats, 3
Motives, Target Assets and vulnerabilities – Consequences of
threats, E-mail threats, Web threats, Intruders and Hackers,
Insider threats, Cyber-crimes. Network Threats: Active/
Passive – Interference, Interception, Impersonation, Worms,
Virus, Spams, Ad ware, Spy ware, Trojans and covert
channels, Backdoors, Bots, IP, Spoofing, ARP spoofing,
Session Hijacking, Sabotage, Internal treats Environmental
threats, Threats to Server security.
UNIT II Internet and Web security: Web Servers and Browsers, 4
HTTP, Cookies, Caching, Plug‐ in, ActiveX, Java, JavaScript,
Secure Socket Layer (SSL), Secure Electronic Transaction
(SET). E‐ mail Risks, Spam, E‐ mail Protocols, Simple Mail
Transfer Protocol (SMTP), Post Office Protocol (POP), Internet
Access Message protocol (ICMP).
Secured Mail: Pretty Good Privacy (PGP),
S/MIME(Secure/Multipurpose Internet Mail Extensions)
UNIT III Electronic Business and Legal Issues: Evolution and 2
development in Ecommerce, paper vs paper less contracts, E-
Commerce models Security. Application area: Business,
Taxation, Electronic Payments, Supply Chain, EDI, E-markets,
Emerging Trends.
UNIT IV Authentication: Definitions, Types of authentication, 3
Password Authentication, Password Vulnerabilities & Attacks:
Brute Force & Dictionary Attacks. Password Policy &
Discipline, Single Sign‐ on – Kerberos, Alternate Approaches,
Biometrics: Types of Biometric Techniques: False
Rejection, False Acceptance, Cross over Error Rates.
UNIT V Infrastructure and Information Security; Risk 3
Management, Basics of Cybercrime: Digital Evidence and
Computer Forensics, Interception, Search and Seizure, and
Surveillance
109
UNIT VI Cyber Forensic Basics- Introduction to Cyber Forensics, 3
Cell Phone / Mobile Forensics, Computer Ethics and
Application Programs, Storage Fundamentals, File System
Concepts, Data Recovery
UNIT Cyber Crimes and Cyber Laws- Introduction to IT laws & 3
VII Cyber Crimes – Internet, Hacking, Cracking, Viruses, Virus
Attacks, Pornography, Software Piracy, Intellectual property,
Legal System of Information Technology, Social Engineering,
Mail Bombs, Bug Exploits, and Cyber Security
UNIT IT acts and Cyber Laws IT Act: Salient Feature of IT Act 3
VIII 2000, Legal Provisions under the Information Technology Act,
Recent amendments by the IT (Amendment Act) 2008,
ActSection66(A, B, C, D, E, F), IT Act Section 67 (A,B,C)
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Antivirus installation, Biometric techniques.
2. Setting up Email Encryption
3. Setting up browser security and Digital signature.
4. Investigation of malicious applications
5. Password management
BOOKS RECOMMENDED
1. K.Kumar, “Cyber Laws: Intellectual property & E Commerce, Security”,1st Edition,
Dominant Publisher,2011.
2. Vakul Sharma, “Information Technology Law and Practice- Cyber Laws and Laws
Relating to Ecommerce” Paperback Edition, Universal Law Publishing, 2016
3. Pawan Duggal, “Cyber Law “, 2nd Edition, Lexis Nexis, Universal Law Publishing,
2018
4. William Stallings, “Cryptography and Network Security: Principles and Practice”, 8th
Edition, Pearson Education, 2018.
5. Jack Balkin, James Grimmelmann, Eddan Katz, Nimrod Kozlovski, Shlomit Wagman,
Tal Zarsky, “CYBERCRIME: Digital Cops in a Networked Environment ”, NYU Press,
2007.
6. William Stallings and Lawrie Brown, “Computer Security: Principles and Practice”,
Prentice Hall, 2008.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. National Journal of Cyber Security Law, STM Journals.
2. The Computer Law and Security Review, Elsevier.
3. International Journal of Information Security and Cybercrime, Romanian
Association for Information Security Assurance (RAISA).
4. Info security Magazine, Info security Group.
5. CISO MAG, Information Security Magazine.
110
Business Analytics Group F
111
M-360: DATA SCIENCE & ANALYTICS
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to Data Science: Evolution of Data Science, 3
Data Scientist vs. Data Engineer vs. Business Analyst, Data
Scientists Roles and Responsibility, Career in Business
Analytics, Stages in a Data Science Project, Applications of
Data Science in various fields, Data Security Issues.
Data Science Project Life Cycle: Business Requirement, Data
Acquisition, Data Preparation, Hypothesis and Modeling,
Evaluation and Interpretation, Deployment, Operations,
Optimization.
UNIT II Introduction to Big Data: What is big data, why big data, 2
convergence of key trends, unstructured data, industry
examples of big data, web analytics, big data and marketing,
fraud and big data, risk and big data, credit risk management,
big data and algorithmic trading, big data and healthcare, big
data in medicine, advertising and big data, big data
technologies, introduction to Hadoop.
UNIT III Introduction Evolution of Cloud Computing: Essential 2
Characteristics of cloud computing – Operational models such
as private, dedicated, virtual private, community, hybrid and
public cloud, Service models such as IaaS, PaaS and SaaS –
Example cloud vendors – Google cloud platform, Amazon
AWS, Microsoft Azure
UNIT IV Machine Learning Foundations: Overview, Design of a 3
Learning System, Types of Machine Learning, Supervised
Learning and Unsupervised Learning, Mathematical
Foundations of Machine Learning, Applications of Machine
Learning.
UNIT V Application of Business Analysis: Retail Analytics, Marketing 4
Analytics, Financial Analytics, Healthcare Analytics, Supply
Chain Analytics.
UNIT VI Statistical Analysis: Introduction to statistics, Meaning and 4
scope, Limitation of Statistics, Data, Types of data, Methods
112
of data collection, Presentation of data, Tabulation, Frequency
Distribution , Graphical Representation
UNIT Introduction to data analytics: Types of data analytics, 2
VII Applications of data analytics, Big Data versus Analytics;
Analytics trends and the industry trend of leveraging
analytics.
UNIT Descriptive Analytics: Analytics, Sampling distributions, 4
VIII resampling, statistical inference, prediction error. Regression
modeling, Predictive analytics, Demand Forecasting,
Prescriptive analytics, Making impact with analytics:
Understand the 4Ps (Problem, Product, People & Process);
Communicating Analytics.
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based PRACTICAL COMPONENT
PRACTICALCOMPONENT
1. Perform Case Studies on Data Science projects
2. Explore machine learning tool “WEKA”
3. Perform data preprocessing tasks and Demonstrate performing on Statistical data
4. Load dataset into Weka and perform Machine learning algorithms
5. Perform Regression using Excel
6. Explore other Statistical methods and visualization techniques in Excel
BOOKS RECOMMENDED
1. Foster Provost & Tom Fawcett, “ Data Science for Business”, O’ Reilly, 2013
2. James Warren and Nathan Marz, “Big Data: Principles and Best Practices of
Scalable Realtime Data Systems”, Manning Publications, 2015
3. Anil Maheshwari, “ Data Analytics”, McGrawHill Publications, 2017
4. Ramesh Sharda, Dursun Delen & Efraim Turban, “Business Intelligence,
Analytics, and Data Science: A Managerial Perspective”, Pearson, 4th Edition,
2017
5. Toby Velte, Anthony Velte & Robert Elsenpeter, “Cloud Computing, A Practical
Approach”, McGraw Hill Education, 2017
6. Hans Weber, “Big Data and Artificial Intelligence: Complete Guide to Data
Science, AI, Big Data and Machine Learning”, Editorial Alex Pubished,
Vendedor Draft2Digital, LLC 2020
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Data Science, Methods, Infrastructure, and Applications, IOS Press.
2. Data Science Journal, CODATA, Paris, France
3. International Journal of Data Science, Inderscience Publishers.
4. International Journal of Data Analytics (IJDA), IGI Global.
113
M-361: DATA WAREHOUSING & DATA MINING
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction to Databases and Transactions: 3
Classification of Data, Introduction to database system,
purpose of database system, Types of database management
system, relational databases, database architecture,
transaction management
UNIT II Data Warehousing: Introduction, Definition, Difference 3
between Data Mining and Data Warehouse, Multidimensional
data transformation, OLAP operations, Data Warehouse
schema, Data Warehouse Server
UNIT III Data Pre-processing: Introduction, Data Cleaning, 3
Descriptive Data Summarization, Data Integration and
Transformation, Data Reduction, Data Discretization.
UNIT IV Data Mining: Introduction, Definition, KDD vs. DM, DBMS 3
vs. DM, DM Techniques, Issues and Challenges in DM, DM
Applications.
UNIT V Association Rules: Generalized association rule, Basic 3
Algorithms, Concepts of Lift, Confidence and Support
Parameters, Measuring the Quality of Rules, Market Basket
Analysis
UNIT VI Classification: Parametric and Non-parametric technology, 3
Introduction to classification, Types of classification
Artificial Neural Networks The Neuron: Activation
Function, Gradient Descent – Stochastic Gradient Descent,
Back Propagation – Business Problem
UNIT Clustering: Introduction to Cluster Analysis, Hierarchical and 3
VII Non-hierarchical Techniques, Similarity and Distance
Measures
UNIT Applications and Trends in Data Mining: Data Mining 3
VIII applications , Introduction to Data mining System Products
114
and Tools , Introduction to Web Mining and Text Mining
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Perform Case Studies on Data Warehouse models.
2. Compare OLAP vs. OLTP
3. Apply different discretization filters on numerical attributes on association rule
algorithm. Study the rules generated. Derive interesting insights and observe the
effect of discretization in the rule generation process.
4. Exercise the data mining techniques with varied input values for different
parameters.
5. Compare classification results of different algorithms.
6. Compare clustering results of different algorithms.
BOOKS RECOMMENDED
1. Jiawei Han and Micheline Kamber, Data Mining Concepts and Techniques, Third
Edition, Elsevier, 2012.
2. Alex Berson and Stephen J.Smith, Data Warehousing, Data Mining and OLAP, Tata
McGraw – Hill Edition, 35th Reprint 2016.
3. K.P. Soman, Shyam Diwakar and V. Ajay, Insight into Data Mining Theory and
Practice, Eastern Economy Edition, Prentice Hall of India, 2006.
4. Ian H.Witten and Eibe Frank, Data Mining: Practical Machine Learning Tools and
Techniques, Elsevier, Second Edition.
5. G. K. Gupta “Introduction to Data Mining with Case Studies”, Easter Economy
Edition, Prentice Hall of India, 2006.
6. Daniel T. Larose, “Data Mining Methods & Models”, Wiley-India, 2007.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. International Journal of Data Warehousing and Mining (IJDWM), IGI Publication
2. International Journal of Data Warehousing (IJDW), Serial Publication
3. Code Magazine, Articles on Data warehousing and Data Mining, EPS Software
Corporation
4. Journal of Data Mining in Genomics & Proteomics Open Access, Hindawi Publication
115
M-362: BIG DATA TECHNOLOGIES
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Understanding Big Data: Introduction, Need, Importance 3
of Big data, Classification of Digital Data, Four Vs, Drivers for
Big data, Big data Terminology, Industry examples and Top
Challenges Facing Big Data, Responsibilities of data scientists,
Technology Challenges for Big data, Convergence of key
trends, Big data Architecture.
UNIT II Web analytics: big data and marketing, fraud and big data, 3
risk and big data, credit risk management, big data and
algorithmic trading, Open source technologies, cloud and big
data, Crowd Sourcing Analytics, inter and trans firewall
analytics.
UNIT III Introduction to Hadoop & Hadoop Ecosystem-I: 3
Introduction to Hadoop, Features of Hadoop, Hadoop
Versions, Hadoop Architecture, Hadoop Ecosystem:
Introduction to Hadoop Ecosystem, Introduction to Data
Management and Data Access tools: Data Management using
Flume, Oozie, Zookeeper; Hive, Pig, Avro, SQOOP for data
access.
UNIT IV The Hadoop Ecosystem-II: Introduction to Data 3
Processing and Data Storage tools: MapReduce, YARN, HDFS,
HBase.
UNIT V HDFS: Intoduction to HDFS, HDFS concepts, NameNode, 3
Secondary NameNode and DataNode, Hadoop MapReduce
paradigm, Map and Reduce tasks, Job, Design and working
of Hadoop distributed file system (HDFS).
UNIT VI MapReduce: Introduction, MapReduce workflows, Split, 3
map, combine, scheduling, shuffle and sort.Problems &
examples in MapReduce.
UNIT NO SQL Data Management: Problem with Relational 3
VII Database Systems. Introduction to NOSQL, Advantages of
NOSQL, SQL versus NOSQL. Aggregate data models, key-
value and document data models, relationships, graph
databases, schemaless databases.
UNIT Big data Applications: Healthcare, Finance, Advertising, 3
VIII Marketing, Transportation, Education, Government, Cyber
Security etc.
116
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Applying concepts of Web analytics, crowd sourcing analytics to solve real world
problems.
2. Tracing the data flow through Hadoop Tools for tasks at hand.
3. Representation of HDFS ecosystem.
4. Solving problems using MapReduce.
5. How NOSQL solves the database problems for Big Data.
6. Exploring Big data applications in diverse domains.
BOOKS RECOMMENDED
1. Michele Chambers, Michael Minelli, Ambiga Dhiraj, “Big Data, Big Analytics:
Emerging Business Intelligence and Analytic Trends for Today's Businesses”, Wiley,
2013
2. Anil Maheshwari, “ Big Data”, McGraw-Hill; Second edition, 2019
3. Subhashini Chellappan Seema Acharya, “Big Data and Analytics”, Wiley, 2019
4. Arshdeep Bahga, Vijay Madisetti, “Big Data Analytics: A Hands-On Approach”, VPT,
2018
5. Nandhini Abirami R, Seifedine Kadry, Amir H. Gandomi, Balamurugan Balusamy,
“Big Data: Concepts, Technology, and Architecture”, Wiley, 1st edition 2021
6. EMC Education Services, “ Data Science and Big Data Analytics: Discovering,
Analyzing, Visualizing and Presenting Data”, 2015
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Journal of Big Data, Springer
2. Big Data & Society, SAGE Journals
3. International Journal of Big Data Intelligence, Inderscience Publishers.
4. Big Data Research, ScienceDirect
117
M-363: BLOCKCHAIN TECHNOLOGIES
Section A
UNIT COURSE DESCRIPTION SESSIONS
UNIT I Introduction: Need of Decentralized Ledger System, 3
Advantage and Disadvantage of Centralized Trusted System,
Security, Integrity and Privacy Issues of a Decentralized
System, Main Barriers to Blockchain Adoption, Use of
Blockchain technology.
UNIT II Technological and Cryptographic Elements in 4
Blockchain: Public Key & Private Key, Digital Signature &
Hash Value, Real-life Scenario Challenges, Key Questions for
Blockchain, Transactions, Modify Transactions, Maintain
Transactions.
UNIT III Classification of Blockchain Platforms: Trustlessness and 3
Immutability of Blockchain Technology, Proof of Work and
Proof of Stake, Token, Tokenizing Shares and Fund Raising,
Hyperledger.
UNIT IV Risks and Limitations of Blockchain: The Evil Sides of 3
Blockchains: Ransomware, Money Laundering, Cyber
Currencies.
UNIT V Cryptocurrency: History, Distributed Ledger, Bitcoin 3
protocols - Mining strategy and rewards, Ethereum -
Construction, DAO, Smart Contract, GHOST, Vulnerability,
Attacks, Side chain, Name coin
UNIT VI Cryptocurrency Regulation: Stakeholders, Roots of Bit 3
coin, Legal Aspects-Crypto currency Exchange, Black Market
and Global Economy.
UNIT Selection Criteria for Blockchain Applications: 3
VII Blockchain for Supply Chain Financing, Blockchains for Trade
Finance, Permissioned Blockchains used in Enterprise
Network.
UNIT Blockchain Applications: Internet of Things, Medical 2
VIII Record Management System, Domain Name Service and
future of Blockchain
118
Section B
At least one Case Study from each UNIT Questions will be case/
inferences/ application based
PRACTICALCOMPONENT
1. Mining puzzles.
2. Hashcash implementation.
3. Go-ethereum.
4. Smart Contract Construction.
5. Toy application using Blockchain.
BOOKS RECOMMENDED
1. Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller and Steven
Goldfeder, “ Bitcoin and Cryptocurrency Technologies: A Comprehensive
Introduction”, Princeton University Press, 2016.
2. Andreas M. Antonopoulos, “Mastering Bitcoin: Unlocking Digital Cryptocurrencies”,
O’Reilly Media, Inc, 2014.
3. Gavin Wood, “ETHEREUM: A Secure Decentralized Transaction Ledger“, Yellow
paper Press, 2014
4. Paul Vigna & Michael J. Casey, “ The age of cryptocurrency: How Bitcoin and the
Blockchain Are Challenging the Global Economic Order”, Picador, 2015 .
5. Don Tapscott, Alex Tapscott, “Blockchain Revolution: How the Technology Behind
Bitcoin Is Changing Money, Business, and the World”, Notion Press, 2016.
6. David Lee Kuo Chuen, “The Handbook of Digital Currency”, Academic Press, 2015.
LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS
1. Special Issue on Blockchain, Springer Open.
2. Making Smart Contracts Smarter, ACM.
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