The document outlines the goals, values, SWOT analysis, and summary of a proposed face mask production business called Project Padayon. The business aims to establish a standard, high-quality brand known for good customer service. It recognizes strengths like expertise in sewing and demand for protective equipment, as well as weaknesses like newness and competition. Opportunities include online marketing and catering to trends, while threats comprise emerging competitors and price wars. The summary restates the commitment to quality customer care and future expansion into related products.
The document outlines the goals, values, SWOT analysis, and summary of a proposed face mask production business called Project Padayon. The business aims to establish a standard, high-quality brand known for good customer service. It recognizes strengths like expertise in sewing and demand for protective equipment, as well as weaknesses like newness and competition. Opportunities include online marketing and catering to trends, while threats comprise emerging competitors and price wars. The summary restates the commitment to quality customer care and future expansion into related products.
The document outlines the goals, values, SWOT analysis, and summary of a proposed face mask production business called Project Padayon. The business aims to establish a standard, high-quality brand known for good customer service. It recognizes strengths like expertise in sewing and demand for protective equipment, as well as weaknesses like newness and competition. Opportunities include online marketing and catering to trends, while threats comprise emerging competitors and price wars. The summary restates the commitment to quality customer care and future expansion into related products.
The document outlines the goals, values, SWOT analysis, and summary of a proposed face mask production business called Project Padayon. The business aims to establish a standard, high-quality brand known for good customer service. It recognizes strengths like expertise in sewing and demand for protective equipment, as well as weaknesses like newness and competition. Opportunities include online marketing and catering to trends, while threats comprise emerging competitors and price wars. The summary restates the commitment to quality customer care and future expansion into related products.
• Our vision is to establish standard face mask production business whose products will be not only be sold in Vigan but available for shipping around the Philippines also. • Our mission is to establish a standard and high quality face mask production brand that in our own capacity will favorably compete with other businesses in the industry. • We want to build a business that will be known as someone who provides a good customer service. • Meet the clients expectations and provide a durable and high quality face masks that breaks the stylish barrier against COVID-19.
II. Values/Principles
• We will be focusing on making the shipping of our products possible through finding a good shipment service. • Practice high ethical standards that will make our business be viewed differently from the eyes of many. • Meet the changing needs and desires of clients and consumers through ensuring the quality of the cloth that we will be using and checking each face masks made for any damage. • Respect and protect the environment through recycling the wastes as much as possible and make our product eco-friendly.
III. SWOT Analysis
• STRENGTH:
• Our advantage is that the surgical face mask that we can buy from the pharmacies and supermarkets are in high demand that's why people are going to look for other alternatives for it and this would help our business be seen.
• Protective equipments such as our product is something that many people are looking for especially in this time of pandemic which will increase our sales.
• Since many people's focus now are on social media, it is a great time to promote our products through posting it.
• Expertise - Since I am now used to sewing and it has became my hobby, it is an advantage for us because making a lot of face masks won't be a problem.
• Cheap Resources - In making the face masks, money won't be a problem because the cloth that we will be using is recycled and the only thing that we will be buying is the thread for the sewing machine.
• WEAKNESS:
• A major weakness that may count against us is the fact that we are a new face mask production enterprise and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big companies are holding holding the grudge for us. It may take a lot of time and hardwork first to be seen.
• Too many competitors - as we all know there’s a lot of well-known businesses that sell face masks, making competitions much more difficult.
• A common product - since then it has been a trend now so it’s hard to keep pace with others’ preference - there’s a lot of preference and choices but others stick to those who are known.
• Pressure - For any business person, starting a small business from scratch is a big factor for us and It does bring a lot of pressure which may lead to stress.
• Supply chain - Clothes that don't fit me anymore or old clothes from my family may not be enough if the orders surprisingly go up. • OPPORTUNITIES:
• The opportunities available for our face mask business are enormous. This is due to the fact that face masks have been a subject of shortages and is in high demand everywhere.
• Online marketing - with social media being on the rise, with the help of platforms such as Lazada and Shopee among others. Exposure is easier, and sales and services are not harmed in any way.
• Look into a partnership with startup brands. Starting a collaboration with other craft businesses would be a great opportunity for us as a starting business.
• Style and design - New generation of consumers appreciate face masks that are fit in today's trends. Children also hates wearing them but with our kiddy masks, they would love to wear it since their favorite cartoon characters are printed.
• New - When we say new, we get the people's attention and all are eyes are on us because they will want to try something new.
• THREATS:
• Emerging Competitors - with social media as an advertising platform, many small businesses are having a hard time getting the exposure needed. As a staring business, small followers and low engagements are a threat.
• Price wars with competitors - Sometimes, consumers eye out for the cheapest product they find instead of its quality and durability.
• Competitors have superior access to channels of distribution - competitors who have access to many channels of distribution are a threat because if that's the case, we will be having a hard time finding a business that we could supply.
• If our business eventually gets bigger, I may not have the capacity to make all the face masks needed which will affect our customer service.
• Competitors have employees that would make their process of manufacturing faster.
IV. Summary
Beyond producing quality face masks, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase our face masks. In future, we will also start the production of face shields and medical goggles and other types of protective equipment often used together with face masks. We are also in business to make profits and at the same to give our customers value for their money. Project Padayon will surely meet what you are expecting for a high quality face mask that would break the stylish barrier of COVID-19.
