This document provides a course syllabus for a 2-credit Managerial Economics MBA course. The course description indicates it will equip students with managerial decision-making skills focusing on markets, pricing, and strategic behavior under different market structures. The course objectives are to teach economic principles for managerial decision-making. Learning outcomes include understanding economic foundations, analyzing consumer behavior and markets, and developing skills in demand estimation and industry analysis. The course consists of 5 units covering topics such as demand and supply analysis, consumer behavior, production costs, and market structures. Student performance will be evaluated through CIA activities, a mid-term exam, and end-term exam.
This document provides a course syllabus for a 2-credit Managerial Economics MBA course. The course description indicates it will equip students with managerial decision-making skills focusing on markets, pricing, and strategic behavior under different market structures. The course objectives are to teach economic principles for managerial decision-making. Learning outcomes include understanding economic foundations, analyzing consumer behavior and markets, and developing skills in demand estimation and industry analysis. The course consists of 5 units covering topics such as demand and supply analysis, consumer behavior, production costs, and market structures. Student performance will be evaluated through CIA activities, a mid-term exam, and end-term exam.
This document provides a course syllabus for a 2-credit Managerial Economics MBA course. The course description indicates it will equip students with managerial decision-making skills focusing on markets, pricing, and strategic behavior under different market structures. The course objectives are to teach economic principles for managerial decision-making. Learning outcomes include understanding economic foundations, analyzing consumer behavior and markets, and developing skills in demand estimation and industry analysis. The course consists of 5 units covering topics such as demand and supply analysis, consumer behavior, production costs, and market structures. Student performance will be evaluated through CIA activities, a mid-term exam, and end-term exam.
This document provides a course syllabus for a 2-credit Managerial Economics MBA course. The course description indicates it will equip students with managerial decision-making skills focusing on markets, pricing, and strategic behavior under different market structures. The course objectives are to teach economic principles for managerial decision-making. Learning outcomes include understanding economic foundations, analyzing consumer behavior and markets, and developing skills in demand estimation and industry analysis. The course consists of 5 units covering topics such as demand and supply analysis, consumer behavior, production costs, and market structures. Student performance will be evaluated through CIA activities, a mid-term exam, and end-term exam.
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COURSE SYLLABUS
MBA 2 Credits
135
Managerial
Economics
Course Description This course is offered as core paper in first trimester for 2 credit hours. The subject will equip the students with the art of managerial decision making at the firm level. The subject focuses on markets, pricing and managerial decision making. Essentially on concepts such as scarcity and efficiency, problems of economic society, demand analysis, elasticity, consumer behavior, producer behavior, and cost analysis as well inclusion of advanced topics in economic analysis, with a focus on strategic behavior of different kinds of market structures and pricing. Course Objective This course attempts to equip the students with the art of managerial decisionmaking, based on economic principles. Learning Outcomes At the end of the course, the student should be able to: Knowledge Look at economic principles as foundation to functional subjects Evaluate consumer behavior in the light of economic theory Analyze various product and factor markets to take better business decisions Critically examine market structures using economic logic and apply the same in taking strategic decisions. Skills Use excel in analyzing economic information Estimate demand using excel Prepare of industry reports Attitude Appreciate the interdependence of functional areas in business. Develop an approach that transcends functional fixation in business decision problems Level of knowledge Understand basic concepts and practical application in relevance Learning the art of decision making and integrate with other inter-disciplinary subjects Useful in understanding the optimal combination and trade off with available alternatives Unit I Introduction (4 Hrs) Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision making process-Tools and
analysis of optimization-role of Government, private**, Competition Vs Cooperation.
Relationship with other management subjects*.
Unit II Demand and Supply Analyses (Application)
(6 Hrs) Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types,practical implication,Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS. Unit III Consumer Behaviour (Application) (6 Hrs) Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumers equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses. Unit IV Analyses of Production, Costs and Revenues (5 Hrs) Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers surplus- Costs , Isoquants, Least cost combination types of costs , Short run costs and long run cost, Revenue Analysis TR, AR and MR, and break even analysis, ( case study) Unit V Market structures and decision making (9 Hrs) Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly Collusive and Non-Collusive models, Game theory-types, static and dynamic gamesPricing Strategy (Case study) [Total 30 Hours] Essential Reading Salvatore, D. (2013). Managerial economics Principles and worldwide applications, York: Oxford University Press New Delhi.
New
Recommended Reading 1 2 3 4
Mankiw, N. Gregory. (2010). Principles of micro economics. New Delhi: Thomson
Geetika., Ghosh., Piyali., & Choudhari, P. R. (2012). Managerial Economics.(2nd ed.). New Delhi,India:McGraw Hill Higher Education. Trivedi M.L. (2010). Managerial economics - Theory and applications . New Delhi: TATA MC graw Hill. Managerial Economics A problem -solving approach, Nick Wilkinsin,(2005) Cambridge University press e-copy.
Evaluation Pattern CIA I CIA III Attendance Mid Trimester End Trimester
20 20 10 50 100
CIA activities on case based practical problems as well as objectives type questions. Students will be asked to do an industry analysis report as part of CIA.s Mid Trimester is two hours written exams based on first three units and is essentially a mix of dynamic concepts and practical applications of three sections. End Trimester is three hours written exams covering the entire units with situational analysis of three sections. * Self Learning **Ethical Issues
Timeline and Checklist For Event Planning Event Name Date Location/Venue(s) Description Purpose/Theme Time Number of Guests/audience VIP's Pre Event: Activity Person Responsible Due Date
