This document summarizes a study conducted on Jermaliz Solis Bakery, which aimed to identify the economic problems experienced by the small business over the past 6-12 months. The three main problems identified were: 1) problems with employees, such as demanding advances on salary and poor customer communication; 2) strong competition from other bakeries; and 3) needing to increase sales.
The document evaluates potential solutions such as offering incentives to motivate employees, maintaining high product quality and service to compete, and making the business more attractive to customers. It recommends the bakery owner implement the solutions, especially focusing on employee satisfaction, product quality, and marketing. Maintaining happy customers and solving problems for them were seen as keys to
This document summarizes a study conducted on Jermaliz Solis Bakery, which aimed to identify the economic problems experienced by the small business over the past 6-12 months. The three main problems identified were: 1) problems with employees, such as demanding advances on salary and poor customer communication; 2) strong competition from other bakeries; and 3) needing to increase sales.
The document evaluates potential solutions such as offering incentives to motivate employees, maintaining high product quality and service to compete, and making the business more attractive to customers. It recommends the bakery owner implement the solutions, especially focusing on employee satisfaction, product quality, and marketing. Maintaining happy customers and solving problems for them were seen as keys to
This document summarizes a study conducted on Jermaliz Solis Bakery, which aimed to identify the economic problems experienced by the small business over the past 6-12 months. The three main problems identified were: 1) problems with employees, such as demanding advances on salary and poor customer communication; 2) strong competition from other bakeries; and 3) needing to increase sales.
The document evaluates potential solutions such as offering incentives to motivate employees, maintaining high product quality and service to compete, and making the business more attractive to customers. It recommends the bakery owner implement the solutions, especially focusing on employee satisfaction, product quality, and marketing. Maintaining happy customers and solving problems for them were seen as keys to
This document summarizes a study conducted on Jermaliz Solis Bakery, which aimed to identify the economic problems experienced by the small business over the past 6-12 months. The three main problems identified were: 1) problems with employees, such as demanding advances on salary and poor customer communication; 2) strong competition from other bakeries; and 3) needing to increase sales.
The document evaluates potential solutions such as offering incentives to motivate employees, maintaining high product quality and service to compete, and making the business more attractive to customers. It recommends the bakery owner implement the solutions, especially focusing on employee satisfaction, product quality, and marketing. Maintaining happy customers and solving problems for them were seen as keys to
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I.
Time Context
Introduction Bakery products have become very popular throughout the country. Breads and biscuits are the most common products. These items are consumed by people of all age groups. The nature of these products is such that the consumers prefer fresh items. Jermaliz Solis Bakery is a small business located in New lower Bicutan, Taguig City. It is owned by Jerry Solis. The bakery was established 19 years ago.
Mr.
Solis
sells
different
kinds
of
bread
like
pandesal,
tasty,
monay,burger buns, pandecoco. Aside from bakery he also owned a sari-sari
store. The study aimed to determine what are the economic problems experienced by the given small business in six (6) months to one (1) year. Specifically, it aims to evaluate and analyze the following areas: 1. 2. 3. 4.
Raw materials prices
Problems in Employees Competency among all the other bakeries Increase more sales 5. Food safety issues
II.
Viewpoint
Problems in Employees 1. Give more convenient service to the customer Hire an employee that can give a better service to customers, in that customers will feel happy and theres a chance that their customers will be loyal to them 2. Talk to the employee They may not realize their performance or behavior is unacceptable. Describe the issues objectively.
Use facts and examples to describe both
what they are doing and why it isnt acceptable and guide them to where you want to see them perform. 3. Giving Incentives You can use incentives to help encourage and motivate employees to do their best. You can approach this from many different angles. For example, you could offer incentives for when employees meet certain goals or you can offer general incentives on a regular basis, which help to improve employee morale. Incentive can be in the form of money, prizes, plaques, and travel. Competency among all the other bakeries 1. Making promos to their product The customer will be more attracted to their goods and has a chance to become in demand
2. Quality and service
Many customers will see a product's price as the important factor in deciding where to spend their money.
In the long term a business can
benefit more from creating good-quality products and offering excellent
customer service. If the customers have a positive buying experience, they are likely to come back. It is important to maintain high quality and service. If the standards of customers fail, theres a chance that they will switch to other bakeries. Increase more sales 1. Make their business more attractive By making a classy or vibrant colors outside their bakery so that the customers will get attracted 2. Expand or add more products in the bakery The more the products, the more the chances to gain more income and it will be more known within the area. 3. Advertising Advertising is essential to bring your product to the spot light. Make use of the advertising medium that best suits your product and the time it is released like Radio, television, flyers, print and internet are some of the mediums you can use to advertise the business
III.
Statement of the problem
The study aimed to identify the three (3) best problems that the Jermaliz Solis Bakery had experience. 1. Problems in Employees The objective of business owners is profitability. The employees are the face of the business to the customers. They are the heart and soul of a business and they are the mechanism that makes a business run. For some businesses, employees are a necessity because it is hard to run a popular business or even a small shop single-handedly. A business cannot run unless someone, employees, in this case, is doing the work. The organization's success depends on the employees' performance and poor performance can cause damage to the company's success. Mr. Solis problem to his employees is that they are hard headed and they always want to advance cash from their salary. They also performed poor communication to their customer. Employees who cant answer questions about the product and why your bakery is better than the other bakeries will result in lost of sales. In this aspect, Bad employees not only affect an employer by driving down sales but they also affect the customer as well. Once a customer has experienced a bad employee, it automatically affects the employer in obvious ways. Although this seems like common sense to most people, it is unusual how most employers will overlook this fact, whether its because of time to deal with the problem or lack of better judgment. It is a fact that sales get affected for a reason. The reason could be because of the customers lack of satisfaction with whatever service he or she had received and that lack of satisfaction from bad employees. 4
2. Competency among all the other bakeries
Businesses exist in a competitive environment every business has their competitors. Businesses have to face tough competition from other independent entities that offer similar services or goods in the marketplace. Competition exists in the market in terms of price, quality, features and offerings etc. Jermaliz Solis Bakery is in fierce competition with other bakeries to provide the best possible value for money goods, and to offer the most suitable range of products for their customers. 3. Increase more sales Business is any lawful activities concerning with the production and distribution of goods and services for profit. The main and most prime aim of business is to earn profit or sales. A businessman undertakes business only with the desire to earn profit. So profit is the important part of business. When it comes in running a business, Sales are likely to move in one of two directions: it may up or down. Obviously, every business owners want them to go up. If you simply try to hold and just remain profitable without actively trying to grow your sales, you're likely going to see that number drop over time. That's why it's important that you pursue an aggressive strategy that will increase your sales.
IV.
Statement of Objectives
The main objective of the study is to be able to sustain and resolve the problem by increasing the customer responsiveness; identify their wants and 5
needs, optimize the customer satisfaction, continuous learning and improve
the quality of products and to increase more sales.
V.
Areas of Consideration/ Analysis
Strength
Weaknesses
1. Price Competitively 2. Location 3. They have loyal customers
1. Staffs are young and at times
unpredictable 2. Bakery products are perishable items that need to be sold as soon as possible to gain maximum benefit. 3. Customer prefer fresh product
Opportunities
Threats
1. Bakery Industry is growing at
a fast speed. The demand for quality is never ending 2. Expansion of Products 3. Use of Technology
1. Loyalty of the customer to
their competitors 2. Competition
Figure 1: SWOT Analysis
VI.
Alternative Courses of Action
The following are the best solutions:
1. The most important asset to any company is its people.
Keeping your
employees happy in the workplace can make your company a stronger. The researchers chose giving incentives as a solution to the problem of Mr. Solis with his employees because in giving incentives, employees will motivate to do their job properly. Mr. Solis can give increase to their salary, gifts and even a chance to have a vacation if they are performing well.
2. Managing quality and service is very essential for small business. Quality products help to maintain customer satisfaction and loyalty and reduce the risk of disappearance or loss of the customers. Customers expect businesses to deliver quality products. If not, they will quickly look for alternatives. Quality is critical to satisfy customers and retaining their loyalty so they continue to buy in the future. Businesses like bakeries can build a reputation for quality and good services. This is the solution in competing to the other bakeries. Customers will prefer to choose a product that has a high quality of bread and excellent employees services.
3. As a small business owner, the business is often an expression of you.
And we can attract more people to the business when they feel a personal connection. In fact, this is what changes people from occasional purchasers to loyal customers that recommend the business to everyone they know. Its not only important that the space itself has those characteristics that make 8
people want to gather, but it must also be well-designed and beautiful so
people are attracted. So the researchers solution is that Mr. Solis need to make his business more attractive. Making the business more attractive is simply a matter of helping people come to know what you believe in, and helping them feel the passion that you feel.
VII.
Recommendation
Based on the findings on this study, the researcher humbly
recommends the following:
To the customer - there for we recommend the study to the one who demanding the product, the customer in all ages. The customers will benefit because the study was made for them. They are the one who receives or consumes products (goods or services) and has the ability to choose between different products and suppliers.
To the researchers- while doing the study, the researchers have
acquired new skills and knowledge that they can use in their course as a business administration student. The study can enlighten their thinking towards the world of business.
To the owner of the bakery, Mr. Jerry Solis - there for we
recommend to the owner of the said business. The study will benefit him to do more in his bakery shop and solve the problems with the given solutions. Keep your products healthy, delicious, and clean and emphasize the features of your product or service that reduce costs and solve problems for the customer.
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VIII.
Conclusion/ Detailed Action Plan
After the careful analysis, the researchers arrived at the following
conclusions. The best three (3) problems that the researchers choose to take consideration are: 1. Problems in Employees 2. Competency among all the other bakeries 3. Increase more sales
To be able to resolve the problems in employees, we come up to the
solution that Mr. Solis need to give incentives to his employees for them to motivate, encourage and do their job properly.
All businesses face competition. Businesses exist in a competitive
environment. Bakeries are in fierce competition with each other to provide the best possible value for money, and to offer the most suitable range of products for their customers. Businesses compete in many ways. The researchers solution is to improve their quality and customer services because it can also help to keep the loyalty of the existing customers. The researchers believe that if customers are not satisfied to the quality and services he or she experienced, they will look for other bakeries that will satisfy them.
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To improve and increase the sales, we recommend to Mr.Solis to make
their business, Jermaliz Solis Bakery, more attractive so that the customers will get attracted to buy to their business. They can use classy or vibrant color to the outside of their bakery.
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