Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Insights
-
-
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
-
Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
-
Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
-
Insights | 09-01-2024
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
-
Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
-
Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
-
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
