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Link to original content: https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/
Paris 2024 Olympic Games Insights Hub | Nielsen Paris 2024 Olympic Games Insights Hub | Nielsen

Olympic Games
insights hub

Nielsen’s data behind the
fans, brands and athletes

Athlete NameCountry FlagSportInstagram Handle FollowersFollower GrowthEngagement Rate Audience ReachabilityAvg media value of branded posts (USD)
Simone BilesGynmnastics@simonebiles7.1M0.38%3.15%68.79%$93,510
Tom DaleyDiving @tomdaley3.2M-1.24%1.60%67.17%$21,321
Caeleb Dresself Swimming@caelebdressel629K-0.83%0.41%79.87%$1,055
Carlos Alcaraz Tennis@carlitosalcarazz4.7M7.31%3.78%83.70%$71,277
Eliud Kipchoge Marathon@kipchogeeliud2.6M4.74%3.89%78.11%$41,069
Katie Ledecky Swimming@katieledecky605K1.67%2.88%70.03%$7,156
Leon MarchandSwimming@leon.marchand31191K15.28%21.71%87.53%$15,843
Leylah FernandezTennis@leylahannietennis352K0.52%1.87%77.67%$2,692
Momiji NishiyaStreet Skating@momiji_nishiya830160K-1.43%8.25%73.49%$5,499
Shelly-Ann Fraser-Pryce Track & Field@realshellyannfp935K-0.08%2.51%65.59%$9,698