Press Release: M3 Global Research Acquires Kantar Profiles – Health and Kantar Media Healthcare Research
Global Healthcare Market Research Leader Adds Kantar’s Remaining Specialist Healthcare Assets to its Rapidly Expanding Global Portfolio
FORT WASHINGTON, PA (June 9, 2023) — Healthcare market research industry leader M3 Global Research has today announced their acquisition of Kantar’s remaining specialist healthcare vertical businesses. The acquisitions follow a H1 for M3 characterised by strategic and aggressive growth, with the Kantar businesses joining Michael Allen Company and Med Planet who were acquired by the M3 Group in February and April respectively.
With business units in both the USA and UK, Kantar Profiles – Health complements M3’s existing fieldwork delivery services, further bolstering the world’s largest healthcare provider panel by a further 144k members across the USA and major European markets. The acquisition of Kantar Media Healthcare Research (KMHR), by contrast, highlights M3’s ambitions to diversify beyond panel and fieldwork with expansion into syndicated research.
Both Kantar Profiles – Health and KMHR will become wholly owned subsidiaries of the M3 Group, which now operates eleven market research companies globally.
Anton Richter, CEO of M3 Global Research added, “By combining the strength of our existing assets and resources with those of Kantar, we are further enhancing our capabilities in delivering high quality research data for the life sciences industry. The KMHR addition expands our business operations and lays a foundation for our continued ambitious growth in healthcare market research, whilst bolstering our service offering for our growing global client base.”
Commenting on the announcement Chris Jansen, Chief Executive at Kantar, said: “Today we set these two great businesses on a path for continued sustainable growth and leadership. Under this new ownership structure, they will have the strategic framework and ecosystem to continue growing and innovating in their industry. At the same time, Kantar can more completely focus on its strategic priorities of empowering the world’s biggest consumer companies to shape their brand future.”
The M3 Group operates in the US, Asia, and Europe with over 6.2 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, doctors.net.uk, medigate.net, medlive.cn, and m3india.in. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413) with subsidiaries in major markets including USA, UK, France, Japan, China, and India. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Spain, USA, Sweden, China, South Korea, Australia, and India.
The healthcare business of Kantar’s Profiles division is a leading provider of high-quality healthcare insights data for research agencies, healthcare-focused consultancies and pharma. It brings marketers in the healthcare market closer to physicians, patients, and payers so they can understand the people and trends shaping the healthcare research landscape. Kantar Media Healthcare Research (KMHR): KMHR is a leading provider of media measurement, audience insights and advertising intelligence for pharma and other healthcare advertisers, agencies and media companies. They help clients understand healthcare consumers (through the MARS Consumer Health study) and HCPs (through various syndicated studies); their attitudes, behaviours and media consumption habits; and the advertising to which they’re exposed.
Tel: +44 (0)7989 689594
Email: hbrown@m3global.com
