The Travelers Companies, Inc.
EIM Email Marketing Intern
Posted on Nov 22 Hartford, CT 7 views
Who Are We?
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Compensation Overview
The hourly salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual hourly rate for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range
$23.00 - $25.00
Target Openings
1
What Is the Opportunity?
The goal of the Marketing & Communications Intern Program is to attract and develop self-motivated individuals who are interested in the field of Marketing & Communications. As interns, you will be exposed to a challenging work experience with planned activities that give you insight into business and the many career options that lie ahead for you. With many company-wide and community outreach events, you will have the opportunity to interact and network with many levels of leadership and management.
The Email Marketing Intern supports Enterprise Integrated Marketing by helping continue to improve life cycle marketing and personalization efforts, with an emphasis on our business insurance emails. They will also help with relevant event invitations for upcoming summer/fall events and ongoing capability and process efforts, including data capture in Salesforce, naming conventions and more.
This is an excellent opportunity for candidates who have an interest in using data to drive action-inducing personalized marketing.
What Will You Do?
What Will Our Ideal Candidate Have?
What is a Must Have?
Employment Practices
Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Compensation Overview
The hourly salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual hourly rate for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range
$23.00 - $25.00
Target Openings
1
What Is the Opportunity?
The goal of the Marketing & Communications Intern Program is to attract and develop self-motivated individuals who are interested in the field of Marketing & Communications. As interns, you will be exposed to a challenging work experience with planned activities that give you insight into business and the many career options that lie ahead for you. With many company-wide and community outreach events, you will have the opportunity to interact and network with many levels of leadership and management.
The Email Marketing Intern supports Enterprise Integrated Marketing by helping continue to improve life cycle marketing and personalization efforts, with an emphasis on our business insurance emails. They will also help with relevant event invitations for upcoming summer/fall events and ongoing capability and process efforts, including data capture in Salesforce, naming conventions and more.
This is an excellent opportunity for candidates who have an interest in using data to drive action-inducing personalized marketing.
What Will You Do?
- Business Insurance (BI) customer email marketing strategy support, including the data hygiene UX experience and lifecycle marketing recommendations.
- Segmentation and content strategy to support BI agent monthly email newsletter while leveraging insights from Salesforce Marketing Cloud’s (SFMC) “Einstein” AI capabilities.
- Targeting and data support for Account Based Marketing campaigns.
- Participate in data hygiene and governance efforts.
- Ad-hoc training support for the Email COE.
What Will Our Ideal Candidate Have?
- Strong verbal and written communication skills, strong editorial skills
- Intermediate PowerPoint and Excel skills
- Experience using SQL or MS Access
- High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.
- Experience with persuasive writing
- Ability to think outside of the box and stay in touch with the latest the digital trends
- Strong project management skills
- Basic analytical skills
What is a Must Have?
- Cumulative GPA of 3.0 or greater
- Currently enrolled in Undergraduate or Graduate program with a focus on Marketing and/or Communications
- You must be 18 years of age to apply
- Legally authorized to work in the United States now and in the future
Employment Practices
Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.
