Ideas in Food 2025
After years of slowing innovation in the food and beverage sector, things are looking up as inflation subsides and consumer sentiment rises heading into 2025. As themes of experience and exploration, supportive wellbeing and intentional consumption continue to mature, it’s critical for food and beverage companies to not only have a firm understanding of what the key trends are, but WHY they are happening in order to participate meaningfully.
Ideas in Food 2025 unpacks 15 emerging concepts poised to become trends in the next 3-5 years and explains the cultural context and implications behind each of those concepts. This future-oriented POV will help you understand why you should pay attention to specific trends, which ones may not serve your business, and where you can make the greatest impact.
Published November 2024 | Report length: 35 pages | U.S. market coverage
Report (PowerPoint and PDF)
Ongoing trends tracking and analysis by Hartman Group analysts
- Introduction
- Chapter 1: Experience & Exploration
- Chapter 2: Supportive Wellbeing
- Chapter 3: Intentional Consumption
- What’s driving innovation after years of softened new product development
- Three persistent themes in the food & beverage space in 2025
- 15 related trends and market expressions
