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Link to original content: https://www.cnet.com/pictures/googles-new-alphabet-from-a-to-z/
Google's new Alphabet, from A to Z (pictures) - CNET
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Google's new Alphabet, from A to Z (pictures)

Google will become part of a new parent company called Alphabet Inc.

James Martin
James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
James Martin
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1 of 12John MacDougall/AFP/Getty Images

Google restructures into alphabet soup of businesses

Google's co-founders Sergey Brin (left) and Larry Page announced the creation of a new company on Monday called Alphabet, and said they will serve as Alphabet's president and CEO, respectively.

"Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet (http://abc.xyz)," Page wrote on the company's official blog Monday.

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2 of 12Screenshot/Alphabet

From A to Z

The parent company's minimalistic website hints at the new structure with old-fashioned letter blocks  -- G is for Google.

"Alphabet is mostly a collection of companies. The largest of which, of course, is Google," CEO Larry Page said.

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3 of 12Screenshot/Alphabet

Alphabet Inc logo

The new Alphabet logo continues the company's minimalistic approach to design.

"Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related," said Larry Page.

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4 of 12James Martin/CNET

The new CEO of Google Inc.

Sundar Pichai, 43, is CEO of the new "slimmed down" Google.

Pichai is currently Google's senior vice president of products -- overseeing product management, engineering and research for the company's products and platforms.

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5 of 12James Martin/CNET

Google's core business

Under the new operating structure, the core Google business will include search, ads, maps, apps, YouTube and Android.

"This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead," Page wrote.

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6 of 12James Martin/CNET

Alphabet's CEO

Larry Page, seen here on stage at Google I/O in 2013,  will become the CEO of Alphabet, while Sergey Brin will become the president.

Together, they will "rigorously handle capital allocation and work to make sure each business is executing well."

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7 of 12James Martin/CNET

Nest smart home products

Under the new Alphabet structure, businesses such as Nest, which makes smart devices for the home, will be managed separately from the core Google business.

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8 of 12Screenshot/Fiber

Fiber under Alphabet

Another Alphabet company will be Fiber, which offers 1,000 megabits per second Internet connections in nine US cities today.

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9 of 12James Martin/CNET

Googleplex

Will Google's headquarters  -- now often referred to as "the Googleplex" get a new nickname? How long before everyone starts calling it "the Alphabet blocks"?

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10 of 12Screenshot/Ventures

Google Ventures

Google's capital funding arm, Google Ventures, will become Ventures -- one of the businesses to be broken out and placed under the new Alphabet parent company.

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11 of 12Google Capital

Google Capital

Google's growth equity fund, now called Capital,  will also fall under the new Alphabet umbrella.

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12 of 12James Martin/CNET

Alphabet's X run by Sergey Brin

Some of Google's more ambitious 'moonshot' efforts will now fall under Alphabet. These include Google X, which developed Google Glass and the Wings drone-delivery projects, as well as Life Sciences (for glucose-sensing contact lenses) and Calico (which is focused on longevity).

X will be run by Sergey Brin.

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