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Link to original content: https://www.bbc.co.uk/newsbeat/article/35552890/liverpool-ticket-price-rise-was-bad-pr-says-anfield-wrap-fanzine-editor
Liverpool ticket price rise was 'bad PR' says Anfield Wrap fanzine editor - BBC News

Liverpool ticket price rise was 'bad PR' says Anfield Wrap fanzine editor

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Liverpool fansImage source, PA

Liverpool's owners have scrapped their controversial £77 ticket following a protest by the fans during the match with Sunderland.

Thousands of fans left 77 minutes into the draw with Sunderland at Anfield.

Club owners Fenway Sports Group wrote an open letter to fans saying "Message received".

Liverpool's most expensive match day ticket will now stay at £59.

Newsbeat spoke to the people behind Liverpool's most popular fanzine - the Anfield Wrap - to hear their thoughts on what's been described as a "tumultuous week".

On a mad week

Image caption,

Gareth Roberts is Anfield Wrap editor and says turning his back on his team for the protest felt strange

Gareth said: "The ticket prices Liverpool first announced came as a big surprise.

"When you're living in Liverpool, which isn't the richest city in the world, you're pricing out older fans and that's where the anger comes from."

On the walkout

"It was very strange. To turn your back on a team you've supported for 25 years and walk out mid match, it's not something you take lightly.

"It was very emotional, I was almost welling up at one point to be honest."

On the owner's open letter to the fans

"I don't really buy it. I think it was extremely bad PR, what happened.

"For fans to walk away in numbers - up to 15,000 of us - [is] really bad for the image of Liverpool football club.

"The owners have tried to put the fire out by freezing the prices. They don't get it.

"They're not interested in supporter traditions that have been passed down from father to son. All they're interest in is money and all we are is bums on seats. That's how it felt."

On the clash between fans wanting low ticket prices and expensive players

"It's a very old model where you're relying on ticket prices to pay for players. The clubs are raking in absolute millions, billions even from TV deals.

"There's all sorts of sponsorship deals, there's official Liverpool ice cream, official tyres.

"There's all this money coming into the club, the margins are up and all the rest of it, so they don't have to keep screwing fans."

On the benefit for football as a whole

Image caption,

Matt Donaldson also works for the Anfield Wrap and says the row has united fans

Matt said: "I think it's great, everyone coming together and uniting on the same front.

"It's a great win for everyone in general, not just Liverpool football club. A movement has been started, and pressure could start building on top clubs as a whole."

On the possibility of other clubs protesting

"I could see it spreading, absolutely. It's put a message out there that when fans come together they can make things happen."

On the owners

"I'm not anti the owners at all, let's not forget these guys came in and saved the club.

"They're not the bad guys, but people just don't like being taken for a ride.

"I'm happy they listened to the fans. It makes me proud to be a Liverpool fan again.

"It's not often fans get such a quick response to such a big issue."

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