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Under Armour Logo | Design, History and Evolution
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Under Armour Logo

    Under Armour Logo

    Under Armour, Inc. is a famous American sports apparel and accessories company headquartered in Baltimore, Maryland. Founded in 1996 by a young student from the University of Maryland named Kevin Plank, the company now employs 5400 people worldwide with total assets of US$546 million as of 2009.

    A few of Under Armour products include polo shirts, shorts, jackets, underwear, hoodies, caps, gloves, sunglasses and swimwear.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF UNDER ARMOUR LOGO

    Shape of the Under Armour Logo

    The Under Armour logo consists of the letter “U” on top of the letter “A”, therefore forming the company’s initials – “UA”. Resembling a crisscross, it is one of the most popular logos in clothing industry.

    Colors of the Under Armour Logo

    The white color represents the charm and elegance of the Under Armour brand while the black color reflects its courage, excellence and prestige.

    Font of the Under Armour Logo

    The Under Armour logo features a custom typeface designed specifically for the company.

    Further Reading on Under Armour