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Hugo Boss Logo | Design, History and Evolution
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Hugo Boss Logo

    Hugo Boss Logo

    Hugo Boss AG is a leading German high-end fashion label founded in 1924 by the legendary fashion designer Hugo Ferdinand Boss. Headquartered in Metzingen, Germany, it offers a wide range of luxury products that appeal to both men and women.

    With total assets of €1.355 billion as of 2012, Hugo Boss employs more than 10,000 people across the world.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HUGO BOSS LOGO

    Shape of Hugo Boss Logo

    The Hugo Boss logo is among the most popular and instantly recognizable logos in the fashion industry. It comprises of a very simple and elegant typographical treatment of the brand name in a black-and-white color scheme.

    Colors of Hugo Boss Logo

    The use of white color in the Hugo Boss logo symbolizes purity, integrity and charm, whereas the black color stands for excellence and elegance of the company.

    Font of Hugo Boss Logo

    The Hugo Boss logo features a slightly modified form of the Univers typeface.

    Further Reading on Hugo Boss