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Steelers Logo | Design, History and Evolution
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Steelers Logo

    Steelers Logo

    The Pittsburgh Steelers are a popular professional American football team in the North Division of the American Football Conference (AFC) in the National Football League (NFL). Based in Pittsburgh, Pennsylvania, the team was established in 1933 by Arthur Joseph Rooney, originally named as “Pittsburgh Pirates”. It is the oldest franchise in AFC.

    The best decade for the Steelers was the 1970s, when they won Super Bowl thrice. They created a record run by winning Super Bowl trophies four times in six NFL seasons from 1974 to 1979. On February 1, 2009, the Steelers also won the Super Bowl XLIII.

    The current home stadium of the team is UPMC Sports Performance Complex.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF STEELERS LOGO

    Shape of the Steelers Logo

    The Pittsburgh Steelers logo is one of the most memorable and instantly recognizable logos in the history of American football. It originates from the “Steelmark” logo which is owned by the American Iron and Steel Institute (AISI). The iconic logo, comprising of three hypocycloids or four-pointed diamond-shaped stars, was designed in 1962 by U.S. Steel Corp. (currently “USX Corp.”). The team’s name, “Steelers”, is positioned to the left, and everything is bounded by a silver ring.

    According to U.S. Steel officials: “Steel lightens your work, brightens your leisure and widens your world”.

    When the popularity of helmet logos became more widespread in the late 1950s, with the approval of the Cleveland’s Republic Steel, the Steelers decided to use the Steelmark as a helmet logo. The Steelmark logo was also used extensively in advertising commercial branding.

    The Pittsburgh Steelers are the only team in NFL that feature their logo on only one side of the helmet – the right side.

    Colors of the Steelers Logo

    The Steelers logo comprises of three colors that symbolize the three materials used to manufacture steel: yellow for coal, orange for ore and blue for steel scrap.

    Font of the Steelers Logo

    The Steelers logo features the Futura Condensed typeface.

    Further Reading on Steelers